Improve facebook page interaction
-
https://www.facebook.com/TheHiddenTriforce
I have this page which used to get great feedback and interaction. As we have grown the interaction has dropped. Facebook has implemented their ridiculous policy of not sending content out as they should which is part of the issue.
Anyways, I am looking for general feedback as to how I can boost this page's engagement. I am not going to pay to boost my posts to my already existing fans. So please provide other options.
-
I would have to spend 100-150 per post to reach my entire audience. And that would not lead to a lot of site visits or conversions for me for the money that I am spending.
-
Tracking ROI is not an issue. Branding without ROI is an issue.
Cutomer service for me is no marketing, you plugin any CRM software into your FB account and you have an additional channel to stay in touch with your customers and that's ok.
So we have one thing called branding, take the brand you think is more appropriate for FB branding, Coca Cola, Burberry, Tesla, whatever you want. And write down a formula which calculate the ROI of your branding investement on FB for that brand. I would love to see that figure.
-
While there's many reasons for a brand not to invest in Facebook, having issues tracking ROI directly back to sales is not one of them. There are many other reasons to invest in social media that support marketing efforts: branding, customer service, community building, etc.
I do think many brands overly invest in Facebook when they shouldn't because it's not right for their audience.
-
I may sound naive, but in my balance sheet what it matters is sales, revenue and profit. Branding has a value as long as it bring customers, otherwise is charity to FB.
If you have any numbers showing your branding spending on FB translate into sales and thus can be called investement, I would gladly see those numbers, otherwise it's charity.
-
"I am not going to pay to boost my posts to my already existing fans."
Not sure why you wouldn't want to pay to market to an audience that has already said they "liked" your brand. Instead you are going to run ads on Google to people who you have no idea if they're interested in you? You've garnered 10000 likes and you can spend $30 per post to promote it to everyone. If it is engagement and reach you want, $30-$50 can go a long way.
My companies FB page has a little over 4000 followers. Without promoting, 100-200 of them see a post and we only get a handful of likes and maybe one comment. When we promote them for $30 we got almost 100% reach to our followers, upwards of 100 likes and anywhere from 5-15 comments.
Not all marketing is conversion focused. Like you said, we use Facebook for branding. Great. Branding isn't free though. If you posted 4 times a week and paid $25/post to promote those posts you are looking at $400/month to build your brand to people who have already given you the thumbs up.
You can use that marketing spend to identify brand ambassadors and then slowly create a community of people who will advocate for you and your product. If you come at it with the thinking: "If I spend $100 I need 3 customers then Facebook is definitely not the right place for you."
-
Yes, we always include an image when posting a link.
-
That's interesting. Our links and videos are by far the lowest reaching pieces of content. Our links only get shared if we include them in with an image
-
We tried many of the same things they describes and got to the same conclusion. Links posting is getting the second largest reach. In our case differently from others, video uploads got the largest reach.
-
Well we have already moved our monthly budget to instagram and adwords. We are focusing more on twitter now too as we still maintain our Facebook page. But we can't afford to be throwing away money on a platform that I feel is dying.
What are your thoughts on https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
I find this interesting but have found totally different results.
-
I think it's very much worth figuring out and questioning why you use Facebook as a medium for your marketing. What you get out of it and what people get from your brand. For Moz, we know people contact us there for customer support, and even if our posts get shown to 0 people (at which point, we'd stop posting there), we'll need to maintain a presence because people reach out to us at a higher volume there. This is not true for everyone.
Buffer recently did some testing on their Facebook account with various techniques, and here's what they found.
In my opinion, it's very okay for a social media manager to say "Facebook isn't working for us anymore, this is not where we'll be putting our time anymore." And telling customers that on the page. Since Facebook is a free network and you don't own it, unfortunately, this means that they can change the functionality at anytime and there's nothing we can do about it.
-
It totally makes Facebook a waste of time for marketing. I used it to build up brand recognition. All of my likes have been organic through contests, giveaways, and paid FB ads. I have spent a good deal of money building up my name on FB just to have my efforts made meaningless by this change in their system.
I do not personally care if 5000 people see a funny image that I post. That does not help me in any way. But sadly 90% of my posts are images as that is the only thing that Facebook sends out. The few times that I do try to push out an actual link to my site dies in vain as apparently only 300 of 50,000 people are shown the link, and only 20-40 people will like my links.
I saw this Federalist post when it first came out and thought it was interesting. I tested it on a client's site and did not see similar results.
-
Hi Noah,
Yes, unfortunately, over the past year and a half or so, Facebook has drastically changed its algorithm in what it will show users in their News Feed. Unfortunately, brand pages have suffered the brunt of this. At Moz, we've seen something very similar. We have over 170,000 "likes" to our page, but our posts rarely see more than 3,000 views and some are as low as 400. We also play by the book and try to engage our audience in relevant manners, which Facebook has claimed is how to get more engagement.
In February of this year, the Federalist tried to "crack the Facebook algo." They found several strong factors and came up with the following equation about Daily Organic Reach of your page:
Daily Organic Reach = -22 + (Total Likes x 5.399%) + (Daily Paid Reach x 0.327%) + (Page Views x 0.416%) + (Weekend [1 if yes, 0 if no] x -194.4) + (Posts Per Day x 81.08)
I'd love to see more brands messing around with the elements in this algo -- which include paid ads, which Facebook swears don't count for or against your organic reach -- to see how much is true.
-
Yep, Facebook has massively changed how it shows content to followers of your page, which has killed most organic showings in the newsfeed or severely limited it. This started about a year and a half ago and has just gotten worse over time.
-
Regarding what you mentioned in your original question about how Facebook disseminates information… They have changed the way posts show up on peoples news feeds, is that correct? It is my understanding that if people aren't liking things regularly from a specific page the posts from that page show up on their newsfeed at all. So basically, if I have followers that are not steadily engaging with my page, it is likely that I won't recover them as people to interact with because they are not seeing my posts? Unless I'm understanding it incorrectly.
I'm sorry to only have a question for you and not a possible solution!
-
I have a similar experience, we have 10k real fans, with pictures or text we get between 50 and 300 people coverage. Videos are doing better, between 400 and 800 people coverage.
We post three times a day, 0 conversions for the past few months. For us is a waste of time.
The only thing which make sense is offering a coupon in exchange for user email, we also tried promoting it with FB ads reaching outside of our fan base and we were getting emails at around 1 USD each. But nobody was buying and we stopped that too.
-
Hi again,
I've found that Facebook and much social media marketing is a process, you can't expect huge results right away. If you do follow steps similar to this, over time you will build your audience and reach the people that you ultimately are targeting and have an audience that will engage with the content the way you are wanting them to.
Think for a moment about some of the last items you commented on. What were they? The general population is going to comment on and share things that involvehumor and stories they connect with, or items that touch them emotionally and inspire them in some way.
All of us who manage Facebook Pages need to find a way to enter the world of the Facebook user once again with fresh eyes.
Here are some tips but you may already know them:
- Ask Questions
- Post Fill-in-the-Blanks
- Post Photos
- Talk About the News
- Ask for Likes
- Target Different Fans
- Talk About Facebook
- Celebrate Today
Hope it helps you.
-
Thanks for the response but I do not really find that helpful. We have tracked our stats to post at optimal times and have found the best content to share. But it is not helpful for us. Unless it is a picture Facebook seems to have no interest in sharing our content. Videos and text gets almost no coverage with their alorithm.
We have tried adjusting and have found ways to get around this, but nothing works. When we have 50,000 REAL facebook fans and they only send our content out to 400 people then there is a real problem.
-
Hi NoahGlaser,
Here Neil Patel explains how to increase you facebook engagement by 275% www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/
Hope it helps you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook have moved my page likes to another page
Hi Hope someone can help or offer advice about an issue that has arisen today i had a facebook page with approx 20,000 likes and a competitor had a page with approx 500 likes. Today the competitor has over 20,000 like (my likes have been transferred to them without informing me) I have spent quite a lot of time and money in facebook advertising building up the page and this came as a total shock today. The page (was) www.facebook.com/wildatlanticway It is very difficult to contact facebook. has this happened to anyone else Regards Brian
Social Media | | briandee0 -
Facebook and SEO
Hello, recently we've noticed my companies Facebook page (www.facebook.com/dishcostsless) is not being crawled by Google. When you type in DISH Costs Less Facebook it does not show up, even when you type in the exact URL there are no search results. We used screaming frog to check out the back end of the page and there are no meta tags like there are on most FB pages. Also we noticed there were two re-directs; one from the http page to the https page, and the other directed the https page to the http page creating one giant cycle. We think this has something to do with the problem but not sure. Is there anyone who has had a similar issue, and how did you fix it? We'd love to be assured that the search engines are tracking our interactions on Facebook for SEO purposes.
Social Media | | PlanetDISH0 -
Merging 2 Facebook pages
Hi Everyone, I have a client who has 2 Facebook pages for the same business. One of the pages has 300 likes and the other 1200. They do not want to look the likes. Is there a way to merge to pages so that the likes are not lost? https://www.facebook.com/SanPedroApostolCordoba https://www.facebook.com/colegiosanpedroapostol Thanks
Social Media | | Carla_Dawson0 -
I am wondering if there is a way to recapture the manager's position on Facebook Pages.
If this is a duplicate I apologize. Our employee had a client's business page tied to their personal page. This person is now a former employee and closed their personal page. That leaves us without full capacity on this client's Business page. Is there anything I can do? Or is the only way to reclaim manager status to start a new page?
Social Media | | HogWild0 -
Any facebook likes/shares/activities analytics tools
From time to time I take a look at competitors' website and the activities on their social media channel like facebook. There are many times that their facebook likes increase much faster/more than we do while I havenot been able to figure out why they get likes much more that we do. Compared with the competitors we have very similar activities: uploading content to facebook daily and have competition every week and answer every question about our services and have faq session sometime I think our content/information are even more valuable than our competitors. I think they are possibly doing something more value-added to be able to target more people? Is that any tools that I can use to get any insight? e.g. some activities that I am not able to see? Have done some research for last few weeks but I did not manage to findout. Thanks
Social Media | | LauraHT0 -
Facebook Spam - Suggestions?
We put a blog post up on our Facebook page earlier today. Within an hour, there were 560 likes and over 4,000 comments. While that sounds great, that is nowhere in the universe of normal. Almost all of that was spam (there were no services that we engaged in to bring likes/comments). So, has anyone else here been hit by rapid-fire Facebook spam? Any thoughts on what to do - leave it alone, delete the post, filters, etc.? Would love the advice of the Moz community. Thanks guys!
Social Media | | DeliaAssociates0 -
Facebook Shares/Likes: Does the users location matter for location specific keywords?
Hi, Basically if I was going after a location specific keyword, so lets say 'dry cleaners london' would Facebook likes/shares from users' who's location settings in Facebook are set to London work better then say someone in a different country or does it hold the same weight social signals wise?
Social Media | | activitysuper0 -
Does anyone know of a good place where I can make or have an iframe hosted for a page tab on Facebook?
I just want a simple place that will host an image for the tab. I don't want it to look cheap or tacky (obviously) Any suggestions?
Social Media | | hwade0