Books to Read?
-
Hi All
Does anyone have any book recommendations for a digital marketer looking to expand his knowledge. Im aware that obviously in such a fast paced industry books can go out of date very quickly so was just wondering if anyone had read any worth reading?
Thanks in advance
-
In addition to DM/IM books, make sure you expand your business knowledge. Knowing how customers tick and how SWOT works rarely goes out of style.
My suggestions:
- Primal Branding
- Influence (Cialdini)
- The Lean Startup
- Lean In (Sandberg)
- Think & Grow Rich
- Selling the Invisible (Beckwith)
- The Slight Edge
- Excel for SEOs
- Blue Ocean Strategy (Gladwell)
- Crossing the Chasm
- Decoded (Barden)
- The Innovator's Dilemma
- Never Eat Alone
- Psycho Cybernetics
- Rework (Fried)
- The Wisdom of Psychopaths
-
Definitely this one: http://www.webanalytics20.com And I would recommend you to read author's blog Occam's Razor too.
-
Check out a couple of other threads on the Moz Q&A that talk about upgrading their RSS feed subscriptions. I would really recommend reading more about digital marketing and SEO via blogs then from books for now. If you really have the feeling that you're on an advanced level on most areas then you might want to start reading books as they're usually to me a bit more inspirational.
-
- searchenginewatch.com
- searchengineland.com
- seroundtable.com
- searchenginejournal.com
- webmasterworld.com
Just read those sites every morning and you'll be up to date on everything. Books are a waste.
-
I would recommend looking around on the internet to find good guides/artciles to read.
If you have a Kindle/other ebook-reader create PDF's of the guides/articles, and import them to your ebook-reader for easy reading when offline. I am not a expert on SEO, but after a couple of decades working with computers my opinion is that books are rarely worth it for topics that forces you too always be up-to-date. (SEO)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two months into SEO and I have a few questions. Read on.
Hey Moz Community Basically, I have been suspended from my job in November (with pay) on railway. Since I have nothing to do. I came across SEO, and since then. these past two months I've been addicted! firstly, I read up on how to make money buying and selling exact match domains. I failed miserably! newbie error and I still have around 10 domains in my godaddy account 😕 Anyway, I came across moz and a few other sites i read -backlino & quicksprout. I decided to go down the root of just starting a blog on one of my domains based at the health and fitness niche, the sites alot like bodybuilding.com. So this site and SEO has kind of became my hobby as I learn. I am now a MOZ pro member and have my site on there getting weekly reports. I do alot of keyword research and I try my best to write posts on what I have researched and by using the yoast WP-pluging. I optimize my article/post. this week I had a report back from moz saying one of my keywords are #31 . So i put the term in google and go along to page 5 I think it was and there I see it. My post! yesterday I check again and its on page 3, then i see it on page 4, around a few hours later. it is back on page 5 and today. it is back on page 3?? Can somebody explain why it is doing this? Also, the keyword difficulty was 38% and theres over 3 million results for that term.. so to see it there in the top #51 was a shock, as all I have done is On page SEO. No social shares yet or Links pointing to the page. So does this mean with social shares and Links. this could easily end up on page 1? I have around 5 articles on the site so far.. all are around 1000 words each and are all optimized the same way but are not in the top #51 on google. one post has even had around 60 social shares and even flooded over 3000 visits in 2 days and still isn't ranking?? and My final long question is this.. I train at my gym and have mentioned to a few of the fellas about my new hobby and it's all I talk about. Then a week or two later, I have this Guy tap me on the shoulder as I'm working out and puts his hand out to shake mine. "hi I'm Tim. One of the lads mentioned to me that your learning SEO and your passionate about what you do". Anyway, too cut a massive story short. He told me he owns a catering company over here in the UK and really wants me to put what I'm learning into practice for his company. He's offered me a wage and commission if I start making sales through his site. Thing is I'm still new to all of this.. I said I will look at his site, his products and pick out low competition keywords. See what the keyword difficulty score is on moz, and create a blog - writing posts the same why I do on my fitness site... optimize the post, share through social networks etc, find who links to his competitors and reach out etc for links and do the broken link tactic to. Can you guys give me some advice? as i'm no big seo company. I'm also thinking of spending the next few days digging deep into google adwords and facebook ads. As I think getting traffic this way will also be good to start off with, even if it is paid. I know alot of you guys work or own an SEO company. So can you give me some points or link me to some good information on how I should do this process for my first, should I say Client? I know this Is one big Q&A.. but I'm trying to explain everything. Thanks Again. Carl
SEO Learn Center | | ashfield19841 -
What is the Best SEO Book to buy
I want to learn advanced SEO. Please let me know which book to buy to learn SEO for On page and link Building. Which book to buy to learn Social media ( facebook, twitter, Google+ etc) Thank You
SEO Learn Center | | ross254sidney0 -
I need a new book
I need some sort of awesome marketing related book. It could be SEO/SEM related, it'd be nice if it focused on content creation, or it could just be broad and business-y. Wil Reynolds got me thinking I'm not reading enough, and I wasn't lucky enough to grab one of his books off him at MozCon. So now I need some suggestions. It's just too overwhelming searching through these broad keywords for the right book. So if anyone knows of any that might fit, let me know! Thanks Moz Community. You guys rock.
SEO Learn Center | | jesse-landry1 -
Online Marketing Strategy book wanted!
Hi mozzers, I am trying to develop some real online marketing strategies for my clients. I am really looking to build some great content that will make my clients, users, and the search engines happy! But for that, I need some guidance and was wondering if you had any suggestions for a book(or any other useful resources) that focuses on how to develop a great online marketing strategies? I saw this book but not sure who this guy is: http://www.amazon.com/Web-3-0-Startups-Strategies-ebook/dp/B00BYZB68U/ref=sr_1_3?ie=UTF8&qid=1365798109&sr=8-3&keywords=online+marketing+strategy Thanks
SEO Learn Center | | Ideas-Money-Art0 -
Can anyone recommend any good PHP books for beginners?
I know SEO, PPC, some web development & CSS, Google Analytics like a ninja, BUT I don't know crap about php. Can anyone recommend books or online courses as a great starting point on learning php?
SEO Learn Center | | Francisco_Meza0 -
Seo book(s) recommend or advise me
Hi i would like to buy book about seo but i dont know which is good or not maybe you may recommend me some seo book special about google caffeine i found this to books on amazon, http://www.amazon.com/Search-Engine-Optimization-Secrets-2011/dp/1452885443/ref=sr_1_1?ie=UTF8&s=books&qid=1299373573&sr=8-1 http://www.amazon.com/SEO-2011-Search-Optimization-Secrets/dp/1450727972/ref=sr_1_3?ie=UTF8&s=books&qid=1299373627&sr=8-3 Thank you Kerem
SEO Learn Center | | pentimento0 -
Not counting seomoz or Distilled, what are your top3 SEO blogs you wouldchoose to read if you had a hard limit of 3 total?
Recently on Q&A, Petra weighed in with a link tool site that had completely missed my radar. My problem is lack of time. I don't have enough of it to readthe2 dozen+ SEO blogscurrently in my RSS feed I would like to tobe able to read to stay current. So I end up only reading at the moz. I'm hoping the collective wisdom of the SEOmoz crowd will shine forthand set me on the road of pursuit of new knowledge with the best of the best blogs
SEO Learn Center | | goodnewscowboy0
