How can I track if a landing page assists a lead/goal to another page in Google Analytics?
-
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below:
How to determine if /landing-page assists a lead/goal to a specific product page in Analytics?
Example scenario:
/landing-page -> /product-3 -> Lead
TIA!
-
Do you want to track the funnel, each variation and which direction people take? Or do you just want to see the leads coming from the landing page?
-
You could create a segment for just traffic from that campaign (based on your utm_campaign) and make sure that generating the lead is set up as a goal. From there you can go to the Conversion -> Goals -> Goal Urls and see which of your product pages have conversions.
Segment Building: https://support.google.com/analytics/answer/3124493?hl=en
Goal Set up: https://support.google.com/analytics/answer/1032415?hl=en
-
Hi there,
The first thing you'll need to do is understand which of your pages are your best-assisting website pages.
Once you've set up conversion tracking, you'll have access to a handy set of reports about your conversions(those important actions your customers take on your website, such as a purchase or email signup).
These reports are called Search Funnels. Think of them as passages (or funnels) through which your customers complete a conversion.
Search Funnels can give you more detailed information about ads, clicks, and other elements that are part of your online campaign.
This gives you a better sense of your customers and, ultimately, the effectiveness of the ads and keywords you've created.
Anyway yo can find all the details here https://support.google.com/adwords/answer/1722023?hl=en
Hope it helps you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer journey / customer drop off
Hi All, I would like to understand how visitors navigate through my site and find out where the main drop out areas are (i.e. what pages / sections of the site do users leave on). I will then be segmenting by mobile, tablet, new visitor, returning etc. to see how the various subsets of users behave. To do this I generally do the following: Identify main sections of the (ecomm) site: homepage, category pages, product pages, cart, checkout 1, checkout 2, checkout x, payment confirmation. For each section above I either use a segment to isolate that section of the site, either by regex or a simple page selector and apply to the Audience >> Overview report and record the resulting session count. OR I filter the Behaviour >> Site Content >> All Pages report to isolate the various site sections and record unique pageviews. I then plot these figures horizontally under a heading for each section of the site representing a flow between the pages of the site with a calculation showing the difference between each section of the site which represents user drop off. Hope that makes sense. What I am interested to know is, do you have any better suggestions to the process laid about above. Do you see any issues with this process?
Conversion Rate Optimization | | datarat1 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Goal Tracking in Google Analytics
Hi guys, I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.). #2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form? Looking forward for a positive response from you guys. 🙂 Thanks, JC
Conversion Rate Optimization | | esiow20130 -
Page Speed & SERPS
What impact does page speed have on rankings in the search engine? If I have a Site that is heavy with Pictures, Onsite videos and various scripts that would ultimately be of good use to a viewer but takes time to load. VS A Site that has pictures that are fully optimized for the web or eliminated to save on load time, Videos that are hosted on Sites like VIMEO or You Tube and eliminate scripts where possible and use css3. Note the site loads faster and is better for mobil but doesn't have the same feel of the first site but is useful to the user. Now let's say that both sites are virtual twins in terms of their link profile, age, content quality, location and citations. Will one rank better because of load time? It's the quest for creating the ultimate site for users while delivering it within the fastest time possible.
Conversion Rate Optimization | | bronxpad0 -
Testing Google Tag Manager
Is there a way to test if the Google Tag Manager is set up correctly? Am I right in thinking that the only code that will be output on the page will be the actual embed code, eg: SCRIPT REMOVED Cant work out if there is an issue with what has been set in the account of if there is a problem with how the code has been added to the page..
Conversion Rate Optimization | | edwardlewis0 -
Page URL - Hyphens or Underscores?
What's better for SEO and why? (any references would be greatly appreciated) For the purpose of a URL of a page is it better to use: Hyphens Underscores Would hyphens or underscores be better for Google Adwords?
Conversion Rate Optimization | | HMCOE0 -
SEO For Personalized Content Pages
Hi, We are building a site that has content that personalizes based each visitor. This is being done to serve the most relevant content for conversion purposes and NOT for SEO purposes. So, there are many diferent versions of each page based on the visitor's location, device, browser, keyword-used, traffic source, etc. Obviously, we don't want this to appear like cloaking (it is genuine content personalization) and wondered how Google would view this? What is the safeguard for protecting the website from potential penalties? Any help would be greatly appreciated! Thanks in advance.
Conversion Rate Optimization | | Clickthroo0 -
Google adsense to make money banner ads or text ads for revenue
Hi i am trying to increase my revenue on my site, and i am working with google adsense at the moment and would like some much needed advice. I am not sure what are better, text ads or image ads I have put some links below to show you different sections of my site so people can help me work out for those sections what is better image ads or text ads. also i would really love to know where i am going wrong with the google adsene and would like to know if i am displaying them in the right places. I have good traffic, but low google adsense returns. here are the different sections. the below is travel articles and i am using text ads. http://www.in2town.co.uk/benidorm/benidorm-news/cheap-flights-airline-flybe-drop-credit-card-charges the below is a showbiz gossip article and i have used text ads http://www.in2town.co.uk/news/one-direction/simon-cowell-upsets-one-direction the following is another celebrity gossip article http://www.in2town.co.uk/news/gossip-celebrity/has-david-gest-put-liza-minnelli-off-marriage the below is a health article http://www.in2town.co.uk/news/health-for-women/beauty-expert-says-you-can-avoid-common-spring-skin-scares-for-sensitive-skin-sufferers I would really value your help with the above.
Conversion Rate Optimization | | ClaireH-1848860