GWT does not play nice with 410 status code approach to expire content? Use 301s?
-
We have been diligently managing our index size in Google for our sites and are returning a 410 status code for pages that we no longer consider "up-to-date" but still carry value for users to access to have Google remove them from our index to keep it lean.
However we have been receiving GWT warning across sites because of the 410 status codes Google is encountering which makes us nervous that Google could interpret this approach as a lack of quality of our site.
Does anyone have a view if the 410 approach is the right approach for the given example or if we should consider maybe simply using 301s or another status code to keep our GWT errors clean?
Further notes
- there is hardly ever any link juice being sent to those pages so it is not like we are missing out on that
- the pages for which we return 410 are also marked as noindex and nofollow
-
410 means "Gone" and is used to indicate a resource no longer exists. If it exists use 200 (OK). If it is out-dated place a notice to that effect but still leave it as 200. Putting a noindex instruction in the robots meta element should be sufficient to remove it from the Google index, though it may take some time. Nofollow is probably not what you want to do as this will destroy any link value flowing through those pages. If it is so out-dated that it is considered valueless then it should be deleted and 410'd. A 301 redirect can be used where a new resource that substantially replaces the old resource has been created.
Not sure why you would want to keep Google's index of your site 'lean' unless you have a lot of resources competing for the same keywords and are concerned about cannibalization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to avoid duplicate content
Hi there, Our client has an ecommerce website, their products are also showing on an aggregator website (aka on a comparison website where multiple vendors are showing their products). On the aggregator website the same photos, titles and product descriptions are showing. Now with building their new website, how can we avoid such duplicate content? Or does Google even care in this case? I have read that we could show more product information on their ecommerce website and less details on the aggregator's website. But is there another or better solution? Many thanks in advance for any input!
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Existing 301s during site migration - what to do?
Hi - I'm looking at an old website and there are lots of 301s internal to that site - what do I do with these when I move to a new site? Should I list them and adjust them so they redirect to the new site now (instead of from one URL to another URL on the old site) - I'm thinking that if I don't the user will have to travel through one 301 then another to get to the new site, which doesn't seem like a great idea? Your thoughts would be welcome.
Intermediate & Advanced SEO | | McTaggart0 -
Questions about duplicate photo content?
I know that Google is a mystery, so I am not sure if there are answers to these questions, but I'm going to ask anyway! I recently realized that Google is not happy with duplicate photo content. I'm a photographer and have sold many photos in the past (but retained the rights for) that I am now using on my site. My recent revelations means that I'm now taking down all of these photos. So I've been reverse image searching all of my photos to see if I let anyone else use it first, and in the course of this I found out that there are many of my photos being used by other sites on the web. So my questions are: With photos that I used first and others have stolen, If I edit these photos (to add copyright info) and then re-upload them, will the sites that are using these images then get credit for using the original image first? If I have a photo on another one of my own sites and I take it down, can I safely use that photo on my main site, or will Google retain the knowledge that it's been used somewhere else first? If I sold a photo and it's being used on another site, can I safely use a different photo from the same series that is almost exactly the same? I am unclear what data from the photo Google is matching, and if they can tell the difference between photos that were taken a few seconds apart.
Intermediate & Advanced SEO | | Lina5000 -
GWT - Links to website - Are they accurate
Hi I am looking at GWT more and more and I starting not to believe the information within it. For example we had a link on XYZ.com say 6 months ago. This link as been removed no reference to our website, however it still showing on GWT inbound links. I have noticed quite a few sites which have no relevance to our site. Is anyone else finding the information wrong in WMT
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Questions about websites coupon codes
Hi guys, i have 2 questions about my website of coupon codes: should i do redirect people of google to mywebsite, e.g. Someone is looking coupons for Sony or LG and arrive to brand Sony in my website but i show him offers for Sony in Amazon when he click in some offer, ¿that is correct? Footer images links. I saw many sites that put their logos in footer of online stores to get authority, ¿should i do that? Thank you so much.
Intermediate & Advanced SEO | | pompero990 -
Is This Considered Duplicate Content?
My site has entered SEO hell and I am not sure how to fix it. Up until 18 months ago I had tremendous success on Google and Bing and now my website appears below my Facebook page for the term "Direct Mail Raleigh." What makes it even more frustrating is my competitors have done no SEO and they are dominating this keyword. I thought that the issue was due to harmful inbound links and two months ago I disavowed ones that were clearly spam. Somehow my site has actually gone down! I have a blog that I have updated infrequently and I do not know if it I am getting punished for duplicate content. On Google Webmaster Tools it says I have 279 crawled and indexed pages. Yesterday when I ran the MOZ crawl check I was amazed to find 1150 different webpages on my site. Despite the fact that it does not appear on the webmaster tools I have three different webpages due to the format that the Wordpress blog was created: "http://www.marketplace-solutions.com/report/part2leadershi/", "http://www.marketplace-solutions.com/report/page/91/" and "http://www.marketplace-solutions.com/report/category/competent-leadership/page/3/" What does not make sense to me is why Google only indexed 279 webpages AND why MOZ did not identify these three webpages as duplicate content with the Crawl Test Tool. Does anyone have any ideas? Would it be as easy as creating a massive robot.txt file and just putting 2 of the 3 URLs in that file? Thank you for your help.
Intermediate & Advanced SEO | | DR700950 -
Status Code: 404 Errors. How to fix them.
Hi, I have a question about the "4xx Staus Code" errors appearing in the Analysis Tool provided by SEOmoz. They are indicated as the worst errors for your site and must be fixed. I get this message from the good people at SEOmoz: "4xx status codes are shown when the client requests a page that cannot be accessed. This is usually the result of a bad or broken link." Ok, my question is the following. How do I fix them? Those pages are shown as "404" pages on my site...isn't that enough? How can fix the "4xx status code" errors indicated by SEOmoz? Thank you very much for your help. Sal
Intermediate & Advanced SEO | | salvyy0 -
Expired Content
Hi We have a listing website that has a huge amount of listings.These listings are changing all time, they become passive or deleted. We would like to choose the response code for the passive for deleted pages. Which response type must we use ? Redirect to last category with 301 Give 410 Gone response code Give 404 Response code which option would we choose ? and any ideas ?
Intermediate & Advanced SEO | | SEMTurkey0