Adwords: Great ideas on low hanging fruit for hypnosis center
-
Hi,
I want to start a very limited in funds adwords campaign to get signups for my newsletter, an example signup form is on the right of
I've advertised with adwords before. One additional thing I need is a spend $25 get $100 coupon, but I bet I can do a google search for that. The campaign will only be for the area in and around Boise, ID. It will only be for women who want to lose weight.
My main investment is facebook ads to a landing page with a video to sign up for my newsletter, but is there some way to harvest the low hanging fruit easily in adwords where ads lead to signups in my niche? I have a lot of technical background and am looking for kickass ideas.
Thanks!
-
The best research tools I know of are Spyfu.com, Wordstream.com, and Google's own Keyword Tool that you can find under the TOOLS tab in AdWords. There are probably favorites all around the industry but these are the few that I use.
-
Can you give some examples?
Local and National/Global?
Thanks.
-
The page you linked to needs to be tested with Optimizely, Google Analytics Experiments, or Unbounce against another page that is much cleaner. I didn't even realize there was a form on this page. It's really busy and might not be legible for your audience. If you want a kick ass campaign, your conversion rate is going to make a massive difference on your performance (you'll have a lower CPA no matter what you're spending). You should definitely test this because long form and informational pages sometimes work better.
Typically when you're aiming for newsletter sign ups, you should have a higher conversion point on any keyword that you're looking for. I would say start with vague head terms on exact match. These terms aren't typically profitable and may lead to lower newsletter signup costs.
-
I think if you stick with long tail exact matches targeted to your specific location, those keywords should be pretty cheap, and likely to convert. e.g. [weight loss hypnosis boise]
I would not worry about positioning your ad in the #1 spot, but in the top 3 may be necessary in order to get enough impressions/clicks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Low competition Related Keywords
Hi everyone, I have a blog with product review articles on the best wireless Bluetooth headphones. It is a vast niche and I am finding it hard to rank on this main keyword. Is it a good practice to work on the longtail, related keywords with low competition, so I can keep my blog in the serps? Do you think this will affect my ranking for the main keyword? Please advise, Thank you!
Local SEO | | Salman425520 -
Adwords Forecasting Question
Hi Guys, First time question. I'm going to be creating some Adwords search campaigns. When I create these campaigns I will be targeting specific post codes in London. I've checked this and all is fine. However I need to forecast costs for my client before creating the campaigns. Google Keyword Planner only allows me to forecasts volume and CPC costs for London, it doesn't allow me to drill down any further than this. What would be the best way to try and forecast costs for these postcode specific campaigns? Even if its using a third party tool. Or is it just not possible? Thanks Dan
Local SEO | | jazzydan0 -
Weather providers in search results - any idea how to become one?
Hi, as google are displaying more and more weather forecasts within results, we'd like to explore whether there's a possibility of exposing our api to google to allow them to use us as one of the providers for the data. At the moment it appears they use weather.com, weather underground and maybe also accuweather (although I've not seen them mentioned for a while on there), but I'm not sure if this is some sort of commercial agreement, or whether it's simply that google have been given access to the api's from those providers in return for the link in the weather panel in the search results. Does anyone have any information about this sort of thing (I assume weather isn't unique in this respect), or know of any way to contact google and find out at all please? Thanks
Local SEO | | PaulM01
Paul0 -
Adwords Express Keyword Ranking Hack
I heard a rumor that Adwords Express offers a tool that lets you check real time Marketing Google ranking results (colleague brought this up) Has anybody heard of this?
Local SEO | | RosemaryB0 -
Reduction in organic visits due to AdWord changes
Wondering if anyone else has noticed a change in site performance since Google has changed the way Adwords are displayed. We have a site that has been performing well, however this year visits have dropped by 20%. The performance of the keywords has remained the same and bounce rate has actually reduced. My suspicion is that with Google removing the Ad links from the right side of the page and placing 4 ads at the top of the page, this has pushed down the organinc results. Looking at some of the search results we now appear beyond the results page fold despite being the 1st orgainc result. The Ad results has site links and there is the Map with local results all pushing our first organic result of the screen. Has anyone else found this an issue or should I look elsewhere for the drop in visits? (The overall searches for our search terms has not dropped, just our percentage share has)
Local SEO | | smartcow1 -
Building Great Content
When writing content. Let's say I write fantastic useful content that most home buyers (since I'm a realtor) would benefit from, but they don't have a website, so they aren't going to link back to me anywhere. Whats the best way to get your content seen? Do you recommend putting it on facebook and promoting it? It's just tough in my business because it's such a commodity but I know there has to be a way. I'm just trying to see the best way before I spend TONS and TONS of time on writing actual useful and great content. As of now it's been a risk vs. reward thing and I haven't done it, but I feel like now is the time. Thanks!
Local SEO | | Veebs0 -
What can I do to rank higher than low-quality low-content sites?
We lost our site in an actual meltdown at our hosting provider in January, and decided to do a new site instead of bring back a dated backup. So we've only been "active" at our URL since about May. That said, I have not seen any irregular or unexpected penalties. Not showing up is natural if you have literally nothing to show. We have had a site since then, though, and while it isn't going to win any award, we've built it with best practices using sites like this, trying to use natural, helpful, actual language to convey what we do and why we do it (we're web developers for small business making WordPress sites). Paying attention to titles, keyword frequency and variability, alt tags, etc. Always erring on the conservative side. While we build sites for people across the country (and a few in places like the UK), we just moved into an actual office space in our hometown so it's never been more important to push our visibility locally. We've just come back on the scene, in relative terms, so there's no expectation we'll crack the top five or ten; they all have teams of people and bags of capital and have been around many, many years, plus they link to the dozens upon dozens of sites they have done and promote their appearances in press releases and such. Their content is not bad, and most of it is good and not spammy. They are being genuine. That said, we're in the late 40s to late 50s right now. Happy to show up at all, but after that first group of legitimate sites, there are automatically generated webpages (which I thought couldn't even be listed...one is an MP3 download site that mentions one of the top companies in the page title, and just has a random video on the page) local companies touting themselves as SEO "experts" that say things like "Here at Company X, we work hard to bring you the best Rochester, NY web design in the hopes that when you make your Rochester, NY web design decisions, you'll think of us first Rochester, NY web design." I changed the company name and the location, but that's an actual line from their site job listings from places like Craigslist and Indeed hair stylists dentists (?!) Our code validates, we've incorporated Schema for our addresses, our site is usually fast (650ms to 1.3s in Pingdom from Dallas). We don't do any redirecting, our metas likes everyone else's don't count for ranking but are thoughtfully produced, we pay attention to using concise and accurate URLs without stop words, etc. There are also very very few resources loaded on a given page. That said, there's not a lot on the blog that's new and all told we have I think 13 total pages including a few posts. Is it even possible to get close to the actual pack if we, for example, posted more regularly? I was just reading here about how we shouldn't put our links in the site footers of our clients (which we don't always anyway), so I have them only as branded links, only on the homepages, and only on sites that, when crawled, didn't have nonzero spam scores (everyone else has a nofollow link in our portfolio). I realize this is a super generic question but I wasn't quite sure how to search out this particular use case given that our aspirations are so basic...just trying to figure out if there's something obvious we're missing and shooting ourselves in the foot over. A thousand pledges of gratitude! (if this is too common and I just didn't see a duplicate, let me know and I will delete it or ask for it to be deleted....also, I don't want to appear spammy so I am not linking to my site unless it's absolutely necessary...not sure what protocol is...I'm pretty self-aware so I do believe everything I've said above is true).
Local SEO | | eaglenestmedia1 -
Will a cool mapping app be a good idea?
We have come up with an idea to add a cool mapping app to our website. This will enable users to find locations to be able to play a range of games in their local vicinity, such as pool/table tennis/pinball/arcade games/foosball. Players and venues will be able to add locations to our mapping system. They can add a review, details, what machines/equipment is there, add photos. The owner can add any special offers or events. Potential benefits: Community - finding places to play these games is hard. This would be great for everyone who loves these games to find new places to play them Engagement - visitors to our site will find this really useful and show us more love and respect SEO - this is the tricky bit... If we ask venue owners to show a "We're listed!" logo on their homepage linking back to our mapping system will this be beneficial to us SEO wise? Potential positives: lots of relevant homepage backlinks to us lots of relevant visitors to our mapping system who may choose to peruse the rest of our website Potential issues: will this type of backlink be viewed poorly by Google? will the relatively low DA of the sites that will be linking to us weaken our link profile? This will be a massive project for us to undertake, both financially to build the app but also for us to populate our maps by contacting all the relevant locations to invite them to participate. Any insight, views or experience the Moz community can share with us on this would be gratefully received!
Local SEO | | AndyB_UK0