Why do I have 2 different URL's for the same page - is this good practice?
-
Hi GuysMy father is currently using a programmer to build his new site. Knowing a little about SEO etc, I was a little suspicious of the work carried out. **Anyone with good programming and SEO knowledge, please offer your advice!**This page http://www.thewoodgalleries.co.uk/gallery-range-wood-flooring/ which is soon to be http://www.thewoodgalleries.co.uk/engineered-wood/ you'll see has a number of different products. The products on this particular page have been built into colour categories like thishttp://www.thewoodgalleries.co.uk/engineered-wood/lights-greys http://www.thewoodgalleries.co.uk/engineered-wood/beiges http://www.thewoodgalleries.co.uk/engineered-wood/browns http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks This is fine. Eventually when we add to our selection of woods, we'll easily segment each product into "colour categories" for users to easily navigate to. My question is - Why do I have 2 different URL's for the same page - is this good practice? Please see below... Visible URL - http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/Below is the permalink seen in Word Press for this page also.Permalink: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/and in the Word Press snippet shows the same permalink urlCipressa | Engineered Brown Wood | The Wood Gallerieswww.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/
Buy Cipressa Engineered Brown Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor, Extravagant ..
If this is completely ok and has no negative search impact - then I'm happy. If not what should I advise to my programmer to do?
Your help would be very much appreciated.
Regards
Faye
-
The site has been in progress for months now. During this time the company has developed some outstanding suppliers and subsequently more products have been added. Because of this we had to rethink the website structure by adding product categories. This has allowed us to implement cleaner urls which are better for SEO, as well as categorising our products which will provide a better user experience for our customers. It also provides the platform to add more products in the future.
I really appreciate you help Linda. I wanted to ask questions on here before getting in touch with my programmer.
This has confirmed my concerns as to "why" this has happened.
Thank you.
-
Agreed, no one should do 301 redirects for no reason. As I asked earlier, why does the other URL exist? If this is all being set up new, it should only be using the new, well-organized path. (Unless there are multiple paths that one can go through to arrive at that page and the developer wants them all to resolve to one, clean URL.) I think your best bet would be to just ask your programmer why.
-
Hi Linda
I'm aware of the purposes of 301's, but why do we have this, is the question? This is a company that has yet to begin advertising or trading, so there is no relevance its purposes?
Sure, if this page had link juice pointing to it, then a 301 would be required of course. But for a new start up, with completely unique pages - I'm not so sure my programmer is implementing best practice.
-
There is a URL: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/ and it's been around for a while, maybe has some links, built up some authority.
Now the organization of the site is being improved and the better URL: http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/ is to be used for the content that is on that page.
How does the authority of the old page get to the new page? With a 301 redirect. If this is not done, when someone goes to the old URL (maybe it's linked from somewhere, maybe they have a bookmark), they get a 404 error. When Google looks at links that go to the old URL, it wants to credit the links to that page, but that page does not exist anymore as far as Google knows. Google does not know there is a new page with the same information.
For you, the page is that one post in Wordpress or wherever and that stays the same—you are just renaming it. For Google, those two URLs are different pages and in order to tell Google that the one has become the other, you need to 301 redirect it.
-
Hi O2C
Forgive me but I disagree.
Canonical – Hey, (most) Search Engines: I have multiple versions of this page (or content), please only index this version. I'll keep the others available for people to see, but don't include them in your index and please pass credit to my preferred page.
We do not have multiple page versions which are the same, just the one unique for each - hence my "redirect" concern.
-
I would definitely add rel canonical tags to the website pages to let Google know which is the original page as Robert has suggested.
-
Hi Linda
Thanks for your input regarding this.
The only URL we require is http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/. This is based on our organisation of each product by "type" - "colour" - "brand name".
http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/
http://www.thewoodgalleries.co.uk/engineered-wood/beiges/
http://www.thewoodgalleries.co.uk/engineered-wood/browns/
http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks
We have the same for other products, http://www.thewoodgalleries.co.uk/parquet-reclaimed/lights-greys/ and http://www.thewoodgalleries.co.uk/prefinished-wood/lights-greys/ - and so on.
All that we require is for each URL to be changed accordingly, not to be redirected with a 301? As far as I'm aware, this page is not needed, is not part of our structure, but still exists as a 301.. Permalink: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/ ??
-
The URL that is being redirected to is the cleaner URL and also seems to make sense organizationally, which is why I would have gone with that structure from the start.
The question here is why does the other URL exist? Was the older site using that format? In that case, the new programmer is setting up a better organized structure for your father and doing the appropriate redirects, which is a good thing. The new URL will not be an incorrect URL, it will be the correct URL for that page.
-
Is a 301 redirect really necessary for a site such as this? I would like to know if what has been implemented is good practice?
I also do not want to "advertise" what is effectively an incorrect url (however similar), as this will be seen seen in the search engines?
Another possible downside of the 301 is that it does sometimes take a while for the search engines to attribute a page with the search authority of your the original page.
It seems to me a 301 redirect is not "best practice" for a new site with 70 individual "unique" products?
-
Hi Faye,
It looks like the 2nd URL you provided is already 301 redirecting to the first URL so you shouldn't have to worry about it.
Hope that helps!
-
That permalink already 301 redirects to the visible URL in your example and wouldn't cause duplicate content. Sometimes in order to show a nicer-looking link people will use aliases. I do not know why in this case the two structures are needed since it seems the visible link could handle the categories, but then I do not know what all the complexities are—you could ask the programmer why.
-
To answer your question: No, it's not okay. Duplicate content is to be avoided. Ask your programmer to do a 301 redirect one of these pages to another, that automatically redirects users and the GoogleBot, or at least add an canonical url meta tag which defines which page is the "original" or "canonical" version for the content.
See more at Google Support.
As to why it is happening. Difficult to be precise but would venture that one of the URL-s might be a category "page" that gets created automatically, with an url thanks to your page's category structure and the other a real editable "page".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a new page: What on-page SEO would you build in?
Hi all, Building a new page for a fairly competitive keyword. Need to make sure the on-page SEO is pretty top notch, because link building (including internal links) will be difficult. I've optimised the meta description, the alt tags and image names, and included the keyword in the Title Tags. Not a great deal I can do with regards to optimising for mobile or considering migrating to the AMP project because this is handled externally. What else would you suggest? Cheers in advance, Rhys
On-Page Optimization | | SwanseaMedicine1 -
My home page URL http://seadwellers.com/ redirects to http://www.seadwellers.com/. Is this a problem?
"The URL http://seadwellers.com/ redirects to http://www.seadwellers.com/. Do you want to crawl http://www.seadwellers.com/ instead?" I was given this when I tried to crawl my home page using MOZ software. I was not aware of this, do not know if it could be a problem concerning any aspect of SEO, etc? :
On-Page Optimization | | sdwellers0 -
When You Add a Robots.txt file to a website to block certain URLs, do they disappear from Google's index?
I have seen several websites recently that have have far too many webpages indexed by Google, because for each blog post they publish, Google might index the following: www.mywebsite.com/blog/title-of-post www.mywebsite.com/blog/tag/tag1 www.mywebsite.com/blog/tag/tag2 www.mywebsite.com/blog/category/categoryA etc My question is: if you add a robots.txt file that tells Google NOT to index pages in the "tag" and "category" folder, does that mean that the previously indexed pages will eventually disappear from Google's index? Or does it just mean that newly created pages won't get added to the index? Or does it mean nothing at all? thanks for any insight!
On-Page Optimization | | williammarlow0 -
Where aren't on page reports generated for all of my keywords?
I have 39 targetted keywords, yet only 10 on-page reports are generated. My site has about 100 pages. Why don't I see reports for all of my pages?
On-Page Optimization | | mynton0 -
Lots of Listings on Page 2 SERP, but none on the first?
For one of our most important keywords we have several pages ranking highly on the second page of search results in google. Yet none on the first page, is there anyway to concentrate our rankings to bump one to the first page? We would rather have even just one link on the first page than the 4 or 5 we have on the second now.
On-Page Optimization | | absoauto0 -
Why a page with an On Page A grade has a less good rank than a page with a F grade?
Why a page with an On Page A grade is ranked 17 in Google when the home page with a F grade is ranked 9 ? Thanks
On-Page Optimization | | Amadeus_eBC0 -
Brand Name URL Redirecting to Actual URL
So we have already built a site under a parent company's URL: parentcompany.com And now we have their branded product lines in directories: parentcompany.com/brand-name1, and parentcompany.com/brand-name2 We also own the actual URL Brand Name 1 (which is also the exact description of the product): brandname1.com We do not yet own the URL for Brand Name 2 (which is also the exact description of the product): brandname2.com. This is because a squatter is sitting on it and is asking $10,000+ for it. What we are trying to determine is how valuable these brand name URLs are since they will be redirecting and not the actual site's primary domain name. Anybody know how much of an effect owning those and redirecting has on ranking for those brand names that are also very descriptive of the products? Would we be smarter to spend $10,000 on adwords or 10,000 on the domain? Thanks!
On-Page Optimization | | grayloon1 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0