Are there any tools to give a value STRICTLY for Quantity of Content on your website?
-
I am trying to put a value to all the work I do and want to put a very specific value to the number of pages of unique content I have.
I know everyone says its about quality, and sure it is but quantity is still a factor and looked at.
(Can't argue with if you prefer 100 semi-optimized pages versus 1 optimized page- and is unfair for a tool to rate the website the 1 optimized page higher)
I use a ton of tools but yet to find something that puts a value on quantity of CONTENT ONLY (Please don't respond with PA or DA because that encompasses all the inherit value)
-
There's no good reason to measure your content purely by quantity, simply because there's no inherent reason to have 10 pages on a site versus 10 million. The "right" amount of content for any particular website will be entirely driven by your business model, you marketplace, and the actions of your audience.
If you're looking for a way to measure the value of each page of content you're producing against your actual revenue and business goals, then to do what you're asking, you need to have a website set up to perfectly track multi-touch attribution across the entire customer lifecycle, and that's a hard task for most business models.
For us mortals, GA is the simplest way to get closer to this. By assigning e-commerce revenue or goal values, GA will assign values to pages, allowing you to see the total sum value of that page. The content groups features of GA will allow you to analyze content in bucketed groups as well, rather than page by page. Using GA is limited by the goals you are tracking - if you don't attach a dollar value to a newsletter signup, then GA will never assign more value to a page that generates tons of newsletter signups.
Marketing automation/analytics tools like Hubspot, Mixpanel, and Kissmetrics have similar features allowing you to track the value of a piece of content.
So, setting up the right analytics environment is the best way to justify your efforts on a per page basis.
-
I assume you are talking about quantity as in say the number of articles vs the length of each article. If so you can track one metric that may be beneficial in this case, it is the inner linking between the articles the more articles you have the more interlinking that can be accomplished and this if done correctly helps.
This is true for the length of article, (assuming stellar content here), the longer the article the more room for quality inner linking and external linking, more room for awesome headlines and images that grab the attention of those that skim the article.
With this in mind you can see why a longer article and more of them can make sense!
Now for tools if you are into checking how much articles you have vs your competitor, you can use Screaming Frog or equivalents to scan the site and count the number of articles, and compare that to yours, as an example of course much more can be done to scrape and count the number of inner links, thin content etc.
Here is more of what can be done with screaming frog
Hope this helps!
-
I don't think you can get a tool that accurate, as the user will determine how good the content really is. I think the moz scores a good indication.
How would you measure it? You could have a criteria to measure against i.e
- Time spent on page
- Number of high quality reference
- Number of social shares
- Number of new v returning vistors
- Bounce rate etc...
I think if I am not mistaken this is what the PA is based on. Be interesting what a Moz staff member can say on this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website internal links on moz is 0?
My Web site: https://www.basictrailers.com.au/ I have been using Moz for almost 3 months, from the start to now, the internal links are always 0. However, if I check the links on my Google Search Console, it is over 1500. So what is the problem? If Moz is trying to make its algorithm similar to Google, why that they even cannot find my internal links. That is ridiculous. 0fhTnQG
Moz Pro | | Lilycharlie2 -
Has the relevancy of SEOmoz tools disappeared?
I have A rankings for my on-site grades for my most important keywords. I have no Critical issues and no Warnings with my Crawl Diagnostics. Most of the Competiive Link analysis data shows my site beating out the competition. If all this is accurate, how can my SERPs continue to decrease and lesser pages with terrible optimization and backlinking be ranking higher? I even have a facebook page beating me in the results. If there is nothing left for me to address using SEOmoz, and I keep getting worse & results, doesn't it mean that the SEOmoz tools are not relevant to producing actual results? Or, am I missing something?
Moz Pro | | TOPYX0 -
Tool Request - What keywords does a site rank for?
Hi folks, Something I've never had to do before so I'm not sure which tool to use, but is there a way to determine the keywords that a website currently ranks for? Hope someone can assist 🙂
Moz Pro | | ChristopherM1 -
It would be Great if their were further integrations with Google Webmaster Tools
It would be great if their were plans to integrate Google Webmaster Tools into the mix. Specifically the Errors section. I am currently working on a new Campaign where I am seeing a little bit of overlap, but Google is finding all sorts of different missing pages from 3 redesigns ago but also quite a few current ones. Currently in SEOmoz: 0 Errors, while Google is reporting 12 - 403 Errors for some content the client unpublished. While the addition of Google Analytics was a nice, it would be great to dig further into Webmaster tools and Analytics with features that discover errors and provide actionable next steps. Is anyone else seeing these discrepancies between SEOmoz and Google Webmaster Tools?
Moz Pro | | drewschug0 -
Port 80 and Duplicate Content
The SEOmoz Web App is showing me that every single URL on one of my clients' domains has a duplicate in the form of the URL + :80. For instance, the app is showing me that www.example.com/default.aspx is duplicated in the form of www.example.com:80/default.aspx Any idea if this is an actual problem or just some kind of reporting error? Any help would be appreciated.
Moz Pro | | AnthonyMangia0 -
Do we have videos tutorials showing how to use the tools from SEOmoz?
I recently sign up with you guys and watch several videos but can't find tutorials on how to use the incredible tools here... please advice! Many thanks in advance. Bira
Moz Pro | | cssyes0 -
Is the keyword difficulty tool the most helpful in all situations?
I understand that the scores it generates are essentially based on the difficulty of appearing on the first SERP for the keyword in question. That said, I am having a lot of difficulty finding keywords in my niche which return a score that would make this easily achievable for a site of my size.... The reason I'm pointing this out is because theoretically, a keyword could have a HIGHLY competitive first SERP, with a significant drop-off on the second SERP, which would make achieving a top ranking on that page substantially easier. So my question really is, is the importance of appearing on the first SERP so unequivocally important that it is a pointless activity to attempt deliberately to rank for keywords on the second SERP, which is ignored by the keyword difficulty tool? I know the breakdown of clicks goes something like 40% for top spot, 12% for second and downwards from there, but if a certain query has over a million searches per month, for example, it would still be possible to get considerable amounts of traffic by trying to rank highly on the second SERP, which the keyword difficulty tool cannot help with. So is this really a useless activity?
Moz Pro | | ZakGottlieb710 -
On-Page Optimisation tool on intranet pages
Does anybody know if there's any easy way to use the On-Page Optimisation tool on intranet or not publicly accessible pages? Thanks!
Moz Pro | | neooptic0