Are there any tools to give a value STRICTLY for Quantity of Content on your website?
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I am trying to put a value to all the work I do and want to put a very specific value to the number of pages of unique content I have.
I know everyone says its about quality, and sure it is but quantity is still a factor and looked at.
(Can't argue with if you prefer 100 semi-optimized pages versus 1 optimized page- and is unfair for a tool to rate the website the 1 optimized page higher)
I use a ton of tools but yet to find something that puts a value on quantity of CONTENT ONLY (Please don't respond with PA or DA because that encompasses all the inherit value)
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There's no good reason to measure your content purely by quantity, simply because there's no inherent reason to have 10 pages on a site versus 10 million. The "right" amount of content for any particular website will be entirely driven by your business model, you marketplace, and the actions of your audience.
If you're looking for a way to measure the value of each page of content you're producing against your actual revenue and business goals, then to do what you're asking, you need to have a website set up to perfectly track multi-touch attribution across the entire customer lifecycle, and that's a hard task for most business models.
For us mortals, GA is the simplest way to get closer to this. By assigning e-commerce revenue or goal values, GA will assign values to pages, allowing you to see the total sum value of that page. The content groups features of GA will allow you to analyze content in bucketed groups as well, rather than page by page. Using GA is limited by the goals you are tracking - if you don't attach a dollar value to a newsletter signup, then GA will never assign more value to a page that generates tons of newsletter signups.
Marketing automation/analytics tools like Hubspot, Mixpanel, and Kissmetrics have similar features allowing you to track the value of a piece of content.
So, setting up the right analytics environment is the best way to justify your efforts on a per page basis.
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I assume you are talking about quantity as in say the number of articles vs the length of each article. If so you can track one metric that may be beneficial in this case, it is the inner linking between the articles the more articles you have the more interlinking that can be accomplished and this if done correctly helps.
This is true for the length of article, (assuming stellar content here), the longer the article the more room for quality inner linking and external linking, more room for awesome headlines and images that grab the attention of those that skim the article.
With this in mind you can see why a longer article and more of them can make sense!
Now for tools if you are into checking how much articles you have vs your competitor, you can use Screaming Frog or equivalents to scan the site and count the number of articles, and compare that to yours, as an example of course much more can be done to scrape and count the number of inner links, thin content etc.
Here is more of what can be done with screaming frog
Hope this helps!
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I don't think you can get a tool that accurate, as the user will determine how good the content really is. I think the moz scores a good indication.
How would you measure it? You could have a criteria to measure against i.e
- Time spent on page
- Number of high quality reference
- Number of social shares
- Number of new v returning vistors
- Bounce rate etc...
I think if I am not mistaken this is what the PA is based on. Be interesting what a Moz staff member can say on this?
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