Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can i use base64 images (URI) for better SEO performance - faster site loading?
-
Hi,
Do you think the use of image data URI is SEO friendly? I got 20 JPG icons on each site, but use too many HTTP requests. So can i use base64 (URI) images for my small icons?
Thank you for answer!
-
There are pros and cons to it. I would just make sure you have some good caching rules in place and let it load once and be done with it. Realistically Google is not going to refuse to serve your page because you ran 20 http requests for some icons. That would be silly.
I try to remember that at the core of all things search related every search engines holy grail is the perfect result for your search query. In one of Matt C's videos they hit the subject of on-page factors versus content and he said they would overlook a lot of things in order to deliver the better result to the query. So for SEO purposes cache it and get to that content rocking. -
Hi,
There are some differing opinions on the benefits of using base64 images to reduce http requests. From an seo point of view I don't think it will make much of a difference one way or the other if you are only talking about 20 icon images, but from a performance point of view I would use css image sprites which also reduce http connections and are (in my opinion) easier to maintain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not using alt tags for decorative images?
Hi everyone, My coworker recently stumbled across this article that instructs you to not to alt text for "decorative images" as you might get penalized you for over optimization https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips Has anyone heard of this or have any thoughts?
Image & Video Optimization | | AliMac260 -
Why is my image Alt Text showing up under my URL and title on the Google results page?
I just realized this happened 😞 I optimized this page over a week ago. I changed out the old image on the page, along with the Alt Text. Now I see this when I do a search for it. No Beuno. Can some one please tell me how I get rid of the alt text in the result. many many thanks in advance. http://thumannagency.com/business-insurance/contractors-insurance Contractors Liability, Work Comp Insurance in Dallas, Texas ... <cite class="_Rm">thumannagency.com/business-insurance/contractors-insurance</cite>Your page is not mobile-friendly.Dallas, Texas Contractors Insurance. Contractors Insurance Quote. General Contractor working on a roof in Texas. Thumann Agency specializes in providing ...
Image & Video Optimization | | MissThumann0 -
Would you recommend changing image file names retroactively?
We'll be optimizing file names moving forward, but it hasn't been done in the past. I have probably 1,500 that would need to be changed, so want to make sure it's a valuable use of time/worth the effort. 🙂 Also, has anyone used Media File Renamer for wordpress? Seems this would be a good way to rename files without needing to reupload everything. Thanks!
Image & Video Optimization | | jennafrye0 -
Will background images get indexed?
Will images, loaded via css class, get indexed? For example something like : style="background-image: url(https://www.mysite.be/content/dam/homepage-mama.jpg/_jcr_content/renditions/cq5dam.web.2000.9999.jpeg);"
Image & Video Optimization | | nans0 -
.png vs .jpg - Which ranks better or does it matter?
Hi Moz community, I am working on a SEO project (ecommerce) and most of the images on the website are .png and I notice they do not rank but yet the .jpg do. Do you recommend I change all the .png to .jpg? They all have alt text and keyword filenames (no spam 🙂 Here is the website www.moldear.com.ar. Notice the swimming pool coping tiles are .png and the swimming pool images are .jpg. I cannot get the coping images to rank for some reason Thanks Carla
Image & Video Optimization | | Carla_Dawson0 -
Local SEO: Links with the citations so should I slow down?
Hello, There seems to be some nofollow and dofollow links building as I add structured citations. Is this a reason to slow down the building citation process if you want the links to count? Do they help organic SEO?
Image & Video Optimization | | BobGW0 -
Google maps displaying wrong image
Hi, I couldn't figure this out, how do i change image that shows up on the right side for maps results, do i change it in my Google places account ?(which i did and and its a first one) or in Google plus, i just cant get it? Thanks for help.
Image & Video Optimization | | Davidmez0 -
Yext vs Localeze vs UBL for Local SEO
Which of these services is the best? Does anyone have experience with all three?
Image & Video Optimization | | nicole.healthline2