I have noticed two changes in SEO from Dec 2014 to Now
-
Why has most of the local pages from google disappeared? There were normally 3-6 local listings on Google but now it has vanished? Has the algorithm or rules changed?
Secondly i noticed a massive swing in seo rankings. I have done some testing i i found that google now gives you different rankings depending on the area that you in. So i can safely assume that the algorithms have changed and you now get results based on your area? The top 4-5 rankings stay the same but everything else changes to your current location.
Am i wrong, what has changed. Please help.
-
Thank you for your valuable feedback, i appreciate it.
-
Hi Ashwin,
You asked: "So what happens to my Google plus page now? Do i discontinue using it"
No I'd still keep it current and use it, for reviews for one thing. But additionally the data from your G+ L page still gets used and fed to other places like the knowledge graph. And your page may still show up and rank in Map search and Google+ search as well. Plus you never know when she'll come out with some new display format and use that local data.
But the other thing to keep in mind is that sometimes packs disappearing is temporary and based on a wide variety of factors like query volume. So the pack could come back. I've seen packs disappear for a week and then come back.
-
I did stick to this, because the situation that you have described matches the pigeon update.
And, as Linda Buquet has mentioned in her response to this question, with this update some 7 packs are reduced to 3 packs, but there are industries where it has completely disappeared.
The only thing which would stop me from dropping Google+, is that you may never know when it will come back (it could be only a large scale test for South Africa at this moment), and if you stop totally working on it, then you are loosing there.
Like I usually mention in my answers, this is a personal opinion.
-
You seem to be clued up on this subject. Maybe i could ask you another question?
Why doesnt the local pages (Google Plus pages) Show up anymore, are they doing away with that now?
-
Then it could be, that you are experiencing the Pigeon update.
-
English is the official language in South Africa Correct
-
I was asking for that info, because maybe you are in an area which was affected by this update. Although this update was meant for UK, Canada and Australia, I could believe that it has also affected other English search queries (especially that English is considered as an official language in South Africa - right?).
-
I am from South Africa, thanks for the response
-
In my belief:
You shouldn't drop any inbound marketing channel, just because there has been a Google update, which currently doesn't work as you wished.
Maybe I would reduce the number of hours that I spend on this task, but for sure, I wouldn't drop it.
But that is me, I like to have more than one channel working around me.
-
Thanks for your response. So this technically means that very little or no local pack details will appear anymore because of the update and this also means that Google is focusing heavily on Local SEO. So what happens to my Google plus page now? Do i discontinue using it and focus on backlinks. Im very confused.
-
Yes if you are outside the US, then I agree with the others. The Pigeon algo expanded overseas and exhibits many of the characteristics you are describing.
Many report 7 packs being reduced to 3 packs, but in some industries packs are totally gone.
-
Google has rolled out the Pigeon update to some countries outside the US including the UK, which has changed the landscape of local SERPs.
The top listings will now often be sites such as Yell, Yelp, Trip Advisor, etc with the local results then coming in underneath.
-
Hi!
I do not know where you are from, but I think what you may have seen is the Google Pigeon update, which was rolled out to the UK, Canada and Australia on the 22nd of December 2014. Read more about it on: http://searchengineland.com/google-pigeon-update-rolls-uk-canada-australia-211576
I hope it has helped. Gr.,Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a lot of Google Business Account create website SEO keyword spam?
Hi, I have an SEO client from Abu Dhabi and when I handover the project - they got only one Google My business page. One month after SEO keyword rankings found to be great. However, from last week onwards, I have noted keywords ranking is dropping.When I checked with their map - one of the keyword map rankings also lost.When I cross-checked their listing - it has been showing -they listed 8 Google my business verification.Using the same website and same phone number - just to make their presence all over Abu Dhabi.My question is -does this affect SEO keyword ranking?
Local Listings | | Navya12340 -
Had a local SEO client completely drop off in all rankings...?
Hey everyone! I wanted to ask the Moz community on what I should be on the lookout for in this situation; I have a local SEO client, an orthopedic clinic, who out of nowhere completely dropped off the map. Their Search Visibility is now at .001%. I really have no idea what would have caused this... I have dozens of other local SEO clients and have never seen this before.
Local Listings | | TaylorRHawkins2 -
How will changing the phone number on my website affect SEO?
We are considering changing the phone number to our website to one of those 1-800-eat-cows. How will changing a phone number we've had 10 years affect our SEO. Do we need to change all citations, Google maps, etc etc? What if we don't? Thanks!
Local Listings | | RoxBrock0 -
Hotel SEO / Rank Conundrum
Hello Mozzers, I am having an issue with a particular client and wanted to throw it out to the forum for feedback. We work with many resorts and hotels. One, in particular, is a large condo-hotel property with several individual buildings. Each building has a unique name. While the property management company owns and operates most of the units within each building, there are units that are individually owned. The property management company runs the branded resort website, all local pages & listings, etc. One savvy unit owner, however, has built a website that is branded with the individual building name for one of the buildings. He has also taken ownership of the building Google Plus page, Facebook page, etc. He only owns a handful of units in the building. We have retroactively tried creating a new site but are struggling to gain traction from a ranking perspective. We did temporarily change the website address that was listed for the Google local listing, via the "edit" button, and were actually starting to increase rank (presumably somewhat related to the increase in website traffic), but it was quickly fixed to the other website. The management company has reached out to the owner but he continues to refuse to give up any rights to the Google local page, etc. We have also created a new (technically duplicate) page just to see if we can knock the other one off, though we are having issues getting the verification post card from Google. Any advice on how we can gain access to this Google local page? Or any other tips on how to get a relatively small, new site to overtake an existing site? I know URLs / examples are helpful in these situations but we'd prefer to keep the client names anon.
Local Listings | | mbochic0 -
Dental Practice Acquisition SEO
Hi Mozzers! I have an interesting online marketing challenge I would love to hear the community's thoughts and advice! My clients (a dental practice consisting of 3 dentists) are taking over (buying) the practice of another dentist across the hall (same address except for suite #), who is retiring (we'll refer to him as "retiree" from here out for simplicity). The retiree's dental practice has close to zero online presence. He has citations across the web (google listing, yelp, healthgrades, etc), but no website. My question is: How would you go about consolidating the web presence for my clients? We want to get the traffic for existing and potentially new patients searching for the retiree. The retiree isn't retiring right away. His presence for the next several months will be vital to my clients' success as he will introduce new patients to my clients and pass the torch, so to speak. Would you create a landing page for the retiree on my clients' website & claim/add my clients' NAPW on all of the citations? That seems to be the best & simplest idea I've come up with so far, but I would LOVE to hear if anyone has any creative thoughts or ideas. THANKS!
Local Listings | | Derrald0 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
Is eLocal a scam or legitimate directory for local SEO?
I just got an email from eLocal with information that is way farther off than any other email I have received from directories I know. I ran a search on them, and it definitely seems fishy. Plus, it's not showing up as a problem in my Moz Local account. However, I don't want an inconsistent listing if this is a legitimate site I should correct. Anyone have experience with them? What should I do? Thanks for the assistance, Ruben
Local Listings | | KempRugeLawGroup0 -
Local SEO Benefit
Hi Our company is looking to increase our local SEO footprint and wondering what is the industry average for traffic increase to quantify investment. Can’t really find anything online. I understand this can be very subjective in relation to market size, competition, localization, etc but just trying to get a sense of opportunity if we cross our t’s and dot our i’s, what's the potential? Context: We’re a national brick and mortar with eComm. We’ve already done a lot of leg work in optimizing our NAP but very little citation building/claiming. Please provide resources for stats Thanks for any input. Cheers
Local Listings | | WMCA0