Will NAP Schema Impact non local searches
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Hi,
Just got a business address and a toll free number for my website. I have read that adding the NAP details schema to the site gives that additional weight of trust to Google and also helps local search.
Now my website is NOT local. However, if I add my LA address details on my website using the Local Business schema.org, it might give Google the impression that I am based out of CA. Fair enough, but my question is, will it impact negatively for SERPs from other states.
For example I might want to rank for KW "Autism Alternative Treatment". Obviously now that I have added my NAP, if someone keys in Autism Alternative Treatment LA or Autism Alternative Treatment CA, google should give my site preference. But if someone searched Autism Alternative Treatment Arizona, will google exclude/downgrade me (even though there may not be a local site for Arizona) from the search results under the pretext that I am not Arizona based?
Your suggestion would be very helpful.
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Google has indicated that they don't use Schema data for ranking purposes. Adding the schema will not make it less likely for you to rank for "Autism Alternative Treatment Arizona" than you are now.
Do you provide any services to clients in California, or is your website more of a resource site with information about autism? If it's the latter, you really don't need to worry about queries with a local intent. Focus instead on making your site a topical authority with high-quality content.
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