URL Rewrite
-
We are trying to convince a client to do a massive rewrite from all URL's looking like this:
"www.company.com/category/categoryId=82374"
to something like
"www.company.com/womens/jackets/rain"
How would you describe the importance and impact of doing URL rewrites to an ecommerce site? What evidence/research can we share with them to convince them it is worth the time and effort to do?
-
I would get them in the shopper mindset and transfer it to the street. Ask them, do they go into a retail outlet and ask to see the '82374 in category?' as the shop assistant looks at them with a blank expression, or do they ask for a 'womens rain jacket'. When you bring it back to real life examples, I find customers understand what you are trying to convince them. So, why should it be different on line, if you want any rank benifit from the url it needs to have your key words in it. If you are targetting 'womens rain jacket' and you get a mention in a blog etc a anchor of 'www.company.com/womens/jackets/rain' still includes the keywords where as the cookie cutter url does not. It also makes the site look more professionally created than a DIY cookie cutter version.
Brent makes good points and you will see a inital wave ride in rank but it should bounce back higher. I like to also add Canonical head tags to make the new origin of the site's pages. I would also prepare a new sitemap and submit it, if there are a lot of pages, make the move in groups, with a resubmit after each group. We have had pages bounce back much quicker than 30 days too, some in as little as a week.
-
I would say that it all depends on how they are currently ranking. If you are just in the beginning stages of SEO, then I would say go ahead and make this step. But if the site is already doing well then I might hold off.
There was a great answer about here: http://www.seomoz.org/q/website-restructure-good-or-bad-for-seo
Restructuring allows you to organize your content into "Silos" and eliminate some of the unnecessary links through JSON objects, iframes, and nofollows (some debate there on which is optimal).
The Downfalls: There will probably be a 30-90 day dip in traffic but if you do page-to-page 301's it won't hurt nearly as much. Anytime you change URL's you are likely to see some inbound links drop off, but that happens when the pages don't change, so it's going to be minimal. Sure, 301's might drop some of your PR during transfer, but only a minimal amount according to matt cutts.
The Benefits: Organizing your content into silos and pruning cross-category links will allow you to control the flow of pagerank and anchor text much more effectively. Bruce Clay has a huge amount of resources on this, and they even cover it on their blog.
Will it be painful? Yes.
Will it be worth it? Yes.
-
If this isn't a brand new site I'd leave it alone. I've been the URL move route and it was PAINFUL. Even with 301s there was a temporary drop in rank while the spiders caught up. I like neat URLs as much as anyone but I can't say the URL rewrite is worth the headache. Remember, your URL is window dressing. Google will spider
myawesomesite.com/?dgauyrgfbfkf=shdgfjkwhe
as well as
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with existing URL when replatforming and new URL is the same?
We are changing CMS from WordPress to Uberflip. If there is a URL that remains the same I believe we should not create a redirect. However, what happens to the old page? Should it be deleted?
Technical SEO | | maland0 -
Google is indexing bad URLS
Hi All, The site I am working on is built on Wordpress. The plugin Revolution Slider was downloaded. While no longer utilized, it still remained on the site for some time. This plugin began creating hundreds of URLs containing nothing but code on the page. I noticed these URLs were being indexed by Google. The URLs follow the structure: www.mysite.com/wp-content/uploads/revslider/templates/this-part-changes/ I have done the following to prevent these URLs from being created & indexed: 1. Added a directive in my Htaccess to 404 all of these URLs 2. Blocked /wp-content/uploads/revslider/ in my robots.txt 3. Manually de-inedex each URL using the GSC tool 4. Deleted the plugin However, new URLs still appear in Google's index, despite being blocked by robots.txt and resolving to a 404. Can anyone suggest any next steps? I Thanks!
Technical SEO | | Tom3_150 -
Changing site URL structure
Hey everybody, I'm looking for a bit of advice. A few weeks ago Google sent me an email saying all pages with any text input on them need to switch to https for those pages. This is no problem, I was slowly switching the site to https anyway using a 301 redirect. However, my site also has a language subfolder in the url, mysite.com/en/ mysite.com/ru/ etc. Due to poor work on my part the translations of the site haven't been updated in a long time and lots of the pages are in english even on the russian version etc. So I'm thinking of just removing this url structure and just having mysite.com My plan is to 301 all requests to https and remove the language subfolder in the url at the same time. So far the https switching hasn't changed my rankings. Am I more at risk of losing my rankings by doing this? Thanks!
Technical SEO | | Ruhol0 -
Woocommerce URL Structure Issue
Hi everyone ! To put you in context, I am doing an audit on an E-Commerce site selling auto parts with WooCommerce. I have some concerns regarding the url structure and here's why: Product category page url: /auto/drivetrain/cv-axle-shaft-assembly/
Technical SEO | | alexrbrg
Product page url included in the product category page: /product/acura-integra-cv-axle-shaft-90-01-honda-civic/ The way I see my situation is that the product page is considered by Google as an intern link and not as a page included in in the subfolder of the category page. 1. Am I right?
2. If yes, is there a solution to fix the issue with woocommerce to improve the category page ranking ? Thanks y'all !0 -
%20 URL accessible, does this matter?
I have a rewrite on the CMS I work on. What happens here is that if someone creates a page on the website and uses spaces as the name then the CMS automatically replaces the spaces with -'s. I noticed this morning that the %20 URLs are accessible but not indexed at all. Only the - URLs are indexed. could this cause duplicate content or penalties? I know best practice is to have only ONE URL for a page but somehow the developer can't redirect the %20 URLs to the - URLs. Opinions?
Technical SEO | | DROIDSTERS0 -
Crawl reveals hundreds of urls with multiple urls in the url string
The latest crawl of my site revealed hundreds of duplicate page content and duplicate page title errors. When I looked it was from a large number of urls with urls appended to them at the end. For example: http://www.test-site.com/page1.html/page14.html or http://www.test-site.com/page4.html/page12.html/page16.html some of them go on for a hundred characters. I am totally stymied, as are the people at my ISP and the person who talked to me on the phone from SEOMoz. Does anyone know what's going on? Thanks So much for any help you can offer! Jean
Technical SEO | | JeanYates0 -
"/" at the end of a URL
I just noticed that I have the exact same page showing up separately in my Google Analytics reports. One has a "/" at the end and the other does not. Otherwise, these are the exact same URL's. Is this something I need to be aware of from a duplicate content perspective? If so, how do I go about fixing this? I thought the SE's would automatically see that a URL with a "/" at the end is the same as one without, but if that is the case, why is it showing up in my reports as two separate pages?
Technical SEO | | Blockinc0 -
Handling '?' in URLs.
Adios! (or something), I've noticed in my SEOMoz campaign that I am getting duplicate content warnings for URLs with extensions. For example: /login.php?action=lostpassword /login.php?action=register etc. What is the best way to deal with these type of URLs to avoid duplicate content penelties in search engines? Thanks 🙂
Technical SEO | | craigycraig0