SEO impact classifieds website
-
Hi, I'm part of an organization running a classifieds platform in Spain. (Mercadonline.es) We are hit by Google penalties since a few weeks, possibly caused by numerous errors we are experiencing. Most frequent errors are 404's and duplicate content (titles tags etc) since the nature of our website is dynamic. Many ads change daily, are added or removed, causing Googlebots (and others) to flag us and not being able to see our more unique content. Until what part of our platform should we be indexed? Since we have +34,000 pages indexed (mostly due to internal filter pages) I would need a systematic solution for us to display relevant and unique content, with enough usage of keywords that can bring us back up - we are actually ranked <50 on google for most of our main keywords. It is costing us precious time and money since we can only aquire our visitors (adwords etc) and not being to attract any organically.
I can go in more detail with someone who can give me a bit more direction.
Your answer is much appreciated!
Ivor
-
Ivor,
i think i counted correctly:
- above the content main section
- right next to your own ad (which Google also counts as Ad)
- Mid content in between the audi's (the page i looked)
- at the bottom of the left side bar.
So you actually have 5 ad blocks on your site. Then again, the first ad block should not be that high on the page. Delete the above the content one, and the bottom left sidebar one and add some content before using the block next to your own ads. That might work for you. But at this moment you are violating Google's policy on using ads (IMHO)
I would defiantly add more content, more text less ads. Maybe 1 or 2 ad blocks on at least a 1000 words ? I never measured a ratio that works. Maybe a good idea to do that sometime.
As for the errors, can you give a few examples of the pages that are duplicate, I will look into it a bit further.
Regards
Jarno
-
Hi Jarno,
We don't have more than 3 blocks per page, since we always follow Google Adsense guidelines. Perhaps you counted wrongly since there is one block that is our own ad space (anuncio top). And every time we receive warnings of this nature we would adjust immediately. But perhaps we would need to add more text/content instead of only links and ads, in order to respect the ratio?
I think the big problem is also our duplicate content. (see screenshot) and I would have to see how we can canonicalize this...
-
Hi Jarno,
Thanks for your swift response. I will look into it asap and revert possibly with comments and other questions.
Kind regards,
Ivor
-
Ivor,
what I would do is make sure you update your sitemap.xml daily and also have Google scan it every day (add it by hand in your webmaster tools or use another tactic). That way you are constantly telling Google where all the pages are. Besides that I would recommend having the right structure for pages that no longer exist so they give a correct 404's and make your pages canonicalized for content (but only if you indeed have unique content). 34000 pages are hard to inspect for problems but you would have to start somewhere.
I also noted that you have a lot of adsense blocks and other ads blocks on the pages. Google Adsenses insist that you use no more then 3 ad blocks on 1 page. If I look at your page I see at least 4 blocks. So I would drastically dial this number down and keep them as low as possible on the page. You now have one above the main content (http://www.mercadonline.es/ads/coches/9909). I would never do this. Start with content (maybe 3 or 4 paragraphs before you introduce you first ad block. I work with adsense a lot and I know the policy of Google on this. This might be why you got hit by the penalties. Panda and Penguin both look at the quality of a page and the ration between ads and content.
Hope this helps you some.
Regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Express js and SEO?
Hi fellow Mozzers, I have been tasked with providing some SEO recommendations for a website that is to be built using express.js and Angular. I wondered whether anyone has had any experience in such a framework? On checking a website built in this and viewing as a GoogleBot etc using the following tools it appears as though most of the content is invisible: http://www.webconfs.com/search-engine-spider-simulator.php http://www.browseo.net/ Obviously this is a huge issue and wonder if there are any workarounds, or reccomendations to assist (even if means moving away from this - would love to hear about it)
Technical SEO | | musthavemarketing2 -
Is Schema markup important for SEO?
I have recently come across the Schema markup and have researched what it's all about. Basically in short it helps search engines identify all the elements of the page. Our competitors have this implementated, so is this important for SEO? We have an e commerce store.
Technical SEO | | Jseddon920 -
Recommendation for SEO plugin for Wordpress
Dear Moz Community, Could I pick your brains on SEO plugins for WordPress? Our web developer has installed an SEO plugin called Yoast, and I am not quite sure of it's efficiency. The problem we have at the moment is that the Page Title is not updating on Google the way we anticipated. To solve this issue we unchecked forced rewrite under the title options, but this had no effect. For instance our name on Google appears as Man Van London all the time, despite any amendments we make it always has Man Van London at the start of the title. ( website: www.manvanlondon.co.uk) If Yoast is the best SEO plugin for wordpress, is there any solution to fix this issue? Or is anyone familiar with another plugin? Does anyone suggest to not use plugin's at all? Thank you for your time. Looking forward to your wisdom. Monica
Technical SEO | | monicapopa0 -
SEO impact of adding a lead gen form to a #1 ranked page
We have a page that ranks really well and gets a lot of traffic. We're wondering what would be the SEO impact of putting a lead gen form before visitors can download what they want. Currently, entrepreneurs can download a free business plan template kit. It's a zip file that include 6 files like a blank template, an blank Excel for the financials, examples files and links to related articles. The page is : http://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx Do you think that adding a form before downloading the zip file would cost us rankings? Thanks,
Technical SEO | | jfmonfette0 -
SEO impact of an iframed blog is very low ? Right or wrong ?
We're thinking about adding a blog to our site, but our CMS blogging features are not good. Someone suggested using a wordpress blog and putting it in an iframe on our site. I replied that all the SEO impact of our blogging efforts will be lost because of the iframe. I am right or wrong ? If I am right, could you suggest better alternatives ? Thanks in advance ! Jean-François Monfette
Technical SEO | | jfmonfette0 -
What is the value in Archiving and how can I avoid negative SEO impact?
I have been very busy reducing GWT duplicate content errors on my website, www.heartspm.com, created on a Wordpress platform. Each month, blog entries are being archived and each month is generating a duplicate description by Google. We post 2-3 blog entries per month and they don't really go out of date. Most are not news related butr rather they are nuggets of information on entomology. Do I need to use the archiving feature? Can I turn it off? Should I switch to archive perhaps once per year instead of every month and how is that done? How do I stop Google from creating its' own meta-description, duplicates each month for these archive entries? Should I have the archive as NOINDEX, FOLLOW? I'm not the programmer, but I have some technical know how, so I have a lot of half baked ideas and answers that could use some polishing. Thanks for your help and suggestions. Gerry
Technical SEO | | GerryWeitz0 -
Why is my website banned?
IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?
Technical SEO | | tadden0 -
Homepage display for seo
hi, Which is the best , seo speaking, about the homepage display with a CMS (joomla here). 1/ To display articles as "blog" and thus articles are always recent but not the same (chronological).. 2/ To display always a same article (just 1) but updated sometimes to times ? 3/ Both of them are good ? Tks a lot in advance..
Technical SEO | | mozllo0