Does anyone know of a good keyword identification tool to be used on a particular piece of content?
-
I'm hoping for a tool that would extract keyword possibilities from an article, run them through a keyword popularity tool such as Google AdWords Keyword Planner and present ranked results (including number of monthly searches) to the writer. That would enable the writer to choose relevant popular keywords (especially phrases) in the web headline, page title and text.
Does anyone know of such a tool? I'm considering having one built in-house if nothing already exists.
How it might work
Ideally, this might be a browser add-on. The user would highlight the story or blog text, and click on the browser add-on button to start the tool.
Using something like viewer.opencalais, the text would plug into a keyword extraction tool and automatically run the results.
In the next step the extracted terms would automatically plug into the Google AdWords Keyword Planner and run the results for “Keyword Ideas.” I think this can be done via the AdWords API: https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService?hl=fr
The user would then be presented with a series of ranked keyword possibilities based on relevance and popularity.
Why it’s useful
This would make it far more efficient for busy journalists (or anyone) to write effective web headlines.
-
Ray, thanks. This tool does get me part of the way there. Thanks for pointing me to it. For my particular intended purpose, I'm hoping for a tool to be used by busy journalists as a quick analysis tool to know what words and phrases are most promising to use in their headlines/titles.
-
Hi John,
There are many popular content analysis tools out there, this is where Google would be your best friend (search: content keyword analysis). Now, to the extent of automatically providing Google Keyword Planner results AND ranked listings next to the keyword, that I am not sure of.
I like to use Spyfu tools for much of my keyword and competitor analysis. One of their tools, http://www.spyfu.com/Groupie accomplishes much of what you've listed. It analyzes a domain/page and lists its popular keywords and then ranks them by traffic volume. You can then export lists of keywords and further your research through their other tools (like what content is ranking for specific keywords, the competitive landscape, ect).
-
Thanks, Wilson. I'll check that out. One additional thing I'm hoping a tool could do is show keyword volumes, but maybe I'm hoping for too much in one tool.
-
Hi, we use Wordtracker scout, an extension for chrome and is probably available on others. it will analyse your page give you a keyword relevence list and then a score on how relevant the page content is for each keyword
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I enter my own keywords to better my listing on google, using Squarespace?
I'm trying to use better keywords on my Squarespace website but can't quite figure out how to plug in my own using the site. I'm trying to improve my ranking on my google listing. Any help would be very much appreciated! (Sorry, I'm new to this!)
Keyword Research | | CloudJammer0 -
Keyword research for new website
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for. We are a b2b outsource provider of telecommunication services, contact centres etc. I'm looking for advice on how best to start the keyword research, what I should be looking for etc. At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner. Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc. Thanks in advance for any help guys, I really appreciate it. Leo
Keyword Research | | Leo_Woodhead0 -
Sudden keyword rankings drop
Hi, My latest MOZ report has indicated there has been a significant drop in ranking for 65 keywords, some by as much as 30 places. This is not something I have experienced before and seems very drastic. Is there a reasonable explanation or fix for this? Thanks for any advice!
Keyword Research | | cudge0 -
Google keyword tool no data for a KW- what to assume in this case?
There are cases when google keyword tool shows just a dash - means no data available and google suggest just use global volume instead. But what if we want to know only local search volume? what should we assume in this case? Does that mean local volume is 0 or it can still be respectable volume & its just Google couldn't find data ?
Keyword Research | | Personnel_Concept0 -
Keyword tool
Does anyone know of any good keyword tools that will help me find and then maintain a list of keywords? I currently use Google adwords and now the keyword tool from Moz but I am looking for something that will help me find and generate keywords not just get statistics about them. Thank you.
Keyword Research | | shiftins1 -
Using local monthly searches for generating website keywords
Hi Guys,Im researching keywords to add to our new website with google key words. At this stage we are not using any paid searches or any PPC and are solely looking to be optimized for organic searches. With this in mind should I focus on populating out site with words that rank high under the column " local monthly searches' and not worry about the words that rank high under CPC and the Competition columns? .
Keyword Research | | dawsonski0 -
Assesing which keywords to target
Hi Looking for some advice: Situation: Starting and SEO campaign for the French market. We have extensive keyword data from our adwords account as this has been running for a few months. Questions: What should we be looking out for in relations to keywords to target in the seo campaign? How many keywords is it sensible to target or chase? (one person dedicated to the French seo campaign) Thanks for your help, Andrew
Keyword Research | | fleurya0 -
Evaluating Competition of a Keyword
I'm curious about how others evaluate the competition of keywords when putting together an SEO program: Do you place any faith in the competition listing in the Google Keyword Tool? Do you find value in SEOmoz's Keyword Difficulty tool? What other tactics or processes do you perform?
Keyword Research | | EricVallee340