Anything I'm missing as my page just donst seem to rank

[Wilson_Field]

I am wandering if anyone can offer any suggestions, we have a page on our site https://www.wilsonfield.co.uk/insolvency-advice/liquidation/ this page is optimised to rank for liquidation however no matter how many links or how optimised the page is it just will not show in the SERPS. Moz gives it a page score of A we have built relevant links directly to the page using appropriate anchor text, have social likes and concentrated of getting more google+ likes. We run a detailed Moz SERP report comparing the above url to the top 10 ranked pages and we are looking competitive if not better on all ranking factors. This is now really frustrating that we arnt even in the top 100 and cant understand why.

we have the https version of the site also submitted to webmaster tools and www is set to be the prefered.

Has anyone got any ideas as to why google just dosnt like our site, we have no crawl errors we use all best practices.

[BryanCasson]

I would tell you MD about over optimisation, there is nothing natural at all about creating  tons of content all about one keyword "liquidation"... maybe you are trying to hard. Sometimes our SEO skills are our own worst enemy as we fill in all the cracks and make everything perfect and Google turns around and says "this is too perfect".

Turn his focus to conversions/goals and away from a keyword you will likely not hit for a while. Rather try get your users into your conversion funnel and to the products/services that are important. As Ray-pp mentioned, if your MD wants instant results he needs to put money into Google AdWords.

On a side note, if we are talking about the "wilsonfield.co.uk" website and you want to have good ranking on the word "Liquidation" then the word needs to be in the home page title towards the front of the title:

HOME PAGE
Not Optimised for Liquidation : Business Recovery, Insolvency & Personal Debt -Trust Wilson Field
Optimised for Liquidation:  Liquidation | Business Recovery | Insolvency And Personal Debt -Trust Wilson Field
Then, on your Liquidation page the title should be:

LIQUIDATION PAGE
Not Optimised for Liquidation : Liquidation does not have to mean the end of your business!
Optimised for Liquidation: Liquidation | Company Compulsory And Voluntary Liquidation

Hope that helps, will not get you first but you will jump quite a lot.

[Wilson_Field]

thanks Karl and Ray

Im totally with you guys and have been presenting conversion data showing that in the last three months other keywords around liquidation have generated over 120 conversions leading to 32 actual liquidation jobs all worth £5k+ each and every time he just shoots it all down saying its good but he wants more and liquidation on page one. and no matter how many times i exceed my KPIs it always comes back to this keyword ranking

like you say ray we do produce a lot of content around liquidation all linked to that page and then syndicated out. I hate using the terms used all the tricks up my sleeve but im running out of things to look at to improve our rank, we are currently 188 in the SERPs

[Ray-pp]

and all my MD cares about in being page one for liquidation

Wow, talk about setting unrealistic expectations. Your MD needs to understand that you sometimes cannot just set a keyword target and expect to rank for that term. Over 50% of the time, Google thinks the user's intent when searching for 'liquidation' isn't even related to your website, it's related to ecommerce transactions. Why would Google rank your insolvency related liquidation resource when they believe the user is searching for wholesale ecommerce products?

I think you should try and adjust their mindset to understand that not everyone searching for liquidation is looking for the information you've provided.

With that said, if you want to rank for 'liquidation' it is going to take a hell of a lot more than looking at your on-page SEO efforts and pointing to that one article as a resource. You better get ready to start creating tens, if not hundreds, of liquidation related, high quality content resources and point them all to one fantastic page. You may even want to consider a niche liquidation website with a targeted domain, navigation architecture, and link portfolio dedicated just to liquidation related terms.

If he wants front page 'liquidation' exposure that badly, consider AdWords

[KeriMorgret]

Do you have any conversion events or conversion tracking in place? Any way to look in your analytics or paid advertising and show the boss that "hey, people coming in that searched for 'liquidation' have fewer page views, lower conversion, and higher bounce rate than those who come in for '[specific term] liquidation"? Because you'll get people who are searching for information for physics class, people who are searching for sales happening at a local mall, etc.

[Wilson_Field]

our domain age again is something that the seo tools says out performs our competitors. We use Market Samuri to gather that data

[grobro]

"Has anyone got any ideas as to why google just dosnt like our site,..."

She choosey, choosey.

How old is your website? Sometimes it's hard to outrank sites that have been on good positions for years.

[Wilson_Field]

thanks Ray

We do look at ranking for broader terms and rank for those. I unfortunatly can rank number 1 for hundreds and all my MD cares about in being page one for liquidation. I cannot change his mind set no matter how much traffic we get he is not happy because when he types liquidation we do not rank

[Ray-pp]

My first reaction is for you to get more specific when you look at ranking results. 'liquidiation' is an extremely broad term, would be very competitive, and you'd be more successful trying to rank for the specific type of liquidation your site is speaking to.

Have you searched other key terms and see if you've ranked well?

Suggestions:

'company liquidation'

'how to liquidate a company'

'financial insolvency'