How do we maintain keyword rankings when creating a domain?
-
We are creating a new corporate "marketing site" on Hubspot and connecting our existing product site to that as a sub-domain. Our existing site ranks very well for all of our targeted keywords. The existing product site will now be behind a login, so how do we transfer juice to the new site in Hubspot? Or can we?
-
Hi Sheena,
Thanks for answering. We are a commercial real estate data and economic analysis firm, that has an existing site which is used by subscribing clients. We are creating a new corporate site for the purposes of having a marketing friendly site. We are now going to gate our product site (existing) behind the new site.
Best,
Scott
-
While I can't speak for HubSpot and their tools, you could use 301 redirects. Since behind a user login, you'll be an https site, you could 301 redirect the http URLs to the new Hubspot marketing site.
-
Hopefully someone with Hubspot experience will jump in here, but (setting the Hubspot detail aside) I'm thinking the best approach will be to use canonical tags. You would have to take a phased approach, first creating all the equivalent pages on the new site with canonical tags (across both domains) indicating that the new URLs are the preferred pages & to pass all linking/ranking equity from the old site to the new one. You would have to wait for all the new pages to be indexed & begin to rank before putting the old site behind the login. Once this is all setup, submitting new sitemaps may expedite the lay time.
I'm interested in knowing why your company wants to put a well-established/ranking site behind a login.
Update: The technical part of this article reminded me of what you're trying to do: http://searchengineland.com/breaking-glass-ceiling-search-acquisition-209676
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving to New Domain - Ranking impact
I understand that when migrating to a new site, even if done perfectly (page level 301s etc) that rankings will drop in the short term and each site will be impacted differently. I picked up the following comment and was wanting to get a few experts thoughts on whether I can quote this to my client: "In our experience, even when 301's are correctly executed, we see a short term fall back (7-30) days and then about a 90% carry through after that period for about 90 days and then back to full strength. "
Technical SEO | | steermoz80 -
Sudden drop in ranking google.co.uk ranking
Anyone else had any sudden drops in rankings this week? Is there an update going on? One of my primary keywords has dropped from 6th to 49th in the google.co.uk search results. Not in webmaster tools to flag an issue. I have downloaded the links from webmaster and it does look if some content has been scraped and then linked back to us from a large number of sites that we have never sort links from. I have upload the google disavow link tool. Only one keyword appears to be effected not all of them? Any ideas? Thanks
Technical SEO | | highwayfive0 -
Buying Expired Domains
Recently i was looking to buy some good quality Expired Domains. But while performing site and links query on such domains in google, none of the domains are showing any links or pages indexed in Google but the same domains are showing hundreds of links in opensiteexplorer for that domains. So does Google has started devaluing expired domains or will expired domains recover all their rankings after re registration by us.
Technical SEO | | amit910 -
To 301 redirect or not to 301 redirect? duplicate content problem www.domain.com and www.domain.com/en/
Hello, If your website is getting flagged for duplicate content from your main domain www.domain.com and your multilingual english domain www.domain.com/en/ is it wise to 301 redirect the english multilingual website to the main site? Please advise. We've recently installed the joomish component to one of our joomla websites in an effort to streamline a spanish translation of the website. The translation was a success and the new spanish webpages were indexed but unfortunately one of the web developers enabled the english part of the component and some english webpages were also indexed under the multilingual english domain www.domain.com/en/ and that flagged us for duplicate content. I added a 301 redirect to redirect all visitors from the www.domain/en/ webpages to the main www.domain.com/ webpages. But is that the proper way of handling this problem? Please advise.
Technical SEO | | Chris-CA0 -
301 redirect domain to page on another domain
Hi, If I wanted to do a 301 permanent redirect on a domain to a page on another domain will this cause any problems? Lets say I have 4 domains (all indexed with content), I decide to create a new domain with 4 pages, one for each domain. I copy the content from the old domains to the relevant page on the new domain and set it live. At the same time as setting the new site live I do a 301 permanent redirect on the 4 domains to the relevant pages on the new domain. What happens if Google indexes the new site before visiting the redirected domains, could this cause a duplicate content penalty? Cheers
Technical SEO | | activitysuper0 -
Domain.com and domain.com/ redirect(error)
When I view my campaign report I'm seeing duplicate content/ meta for mydomain.com and mydomain.com/ (with a slash) I already applied a 301 redirect as follows: redirect 301 /index.php/ /index.php Where am I messing up here?
Technical SEO | | cgman0 -
Seomoz api for domains working, for domains+directory not?
We're working on a tool using the seomoz api ... for domains we're always getting the right values, but for longer URLs we're having troubles ... Example: http://www.seomoz.org/blog/6-reasons-why-qa-sites-can-boost-your-seo-in-2011-despite-googles-farmer-update-12160 won't work http://www.seomoz.org/blog works Any idea what we might be doing wrong?
Technical SEO | | gmellak0 -
Redirect and ranking
Wehave 2 websites for the same keyword Website 1 is indexed on place 2 but we do not like that name any longer it does not fit our long term marketing Website 2 is indexed on place 5 and this domain fits better What will happen if we redirect website 1 to website 2? Fall down to postion 5 Fall down to position 5 and after a certain period we get back at position 2 or 3 thanx in advance for your reply
Technical SEO | | turnon0