What is link juice - and how do I utilise it?
-
Apologies for the very basic question - I am trying to determine exactly what link juice is. Every article I seem to find assumes that you already know what link juice is.
From what I can tell it is how your internal links push around from your homepage and how they flow through your site.
I don't understand how to optimize this and how to improve it throughout my site - or what the opportunities are.
I'll attach an image of my site link numbers compared to a few rivals (names removed) to illustrate the difference - not vs the first column but certainly the other two.
Can someone shed some light on Link Juice for me and point me in the right direction?
Thanks.
-
Hello Benjamin!
Let's start from here:
When a site have a good combination of some things like Page Rank, Authority and Trustfulness, Google looks to this site as a relevant one on the Web.
So, imagine if this site links to yours using the rel="nofollow" (the link needs this attribute to make the "juice" flow http://www.w3schools.com/html5/att_a_rel.asp), the Search Engine thinks: "Well, if it's a good site sending to another, this second one must have some relevance too!".
Now, your site is going to be seen from a better perspective by the Search Engines. The "juice" is like the relevance, and so to "link juice" is when you kind of share it to another one.
And this can be done using yours site internal links too! Linking your Homepage to another for example. But, of course it's not to be going so great as another site linking to you...you can imagine, if you talk about what you are is good, but what do other people talk about is much better. Google thinks also that way!
But in the end, link juice can be talked as when a site passes relevance to your by linking you with nofollow.
Hope it helps! =]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel Sponsored on Internal Links
Hi all. Should you use rel sponsored on internal links? Here is the scenario: a company accepts money from one of their partners to place a prominent link on their home page. That link goes to an internal page on the company's website that contains information about that partner's service. If this was an external link that the partner was paying for, then you would obviously use rel="sponsored" but since this is a link that goes from awebsite.com to awebsite.com/some-page/, it seems odd to qualify that link in this way. Does this change if the link contains a "sponsored" label in the text (not in the rel qualifier)? Does this change if this link looks more like an ad (i.e. a banner image) vs. regular text (i.e. a link in a paragraph)? Thanks for any and all guidance or examples you can share!
Technical SEO | | Matthew_Edgar0 -
Surge in spammy links
Hi, Our website www.foodjet.com has recently seen a huge amount of spammy incoming links to non-exisiting URLS: They all target pages that lead to a 404 and which clearly do not exist on our website. Since they have started to appear our DA has plummeted. I have already disavowed some domains, but more re-appear just as fast. I have also checked if our site has been hacked, which does not seem to be the case. What am I missing? And/or what can I do?
Technical SEO | | FoodJEt0 -
Should we nofollow footer social links?
Like most sites today we have a whole raft of social links in our footer, these are on every page of the site and link out to Facebook, Twitter, YouTube, etc Should these links be nofollow to avoid juice leaving our site or would you recommend allowing them to be followed to increase the power of these social sites? Is there a definitive Yay or Na on these social links?
Technical SEO | | Twist3600 -
What is Too Many On-Page Links?
in campaigns i see " Too Many On-Page Links " what is this ? can anyone please tell me ?
Technical SEO | | constructionhelpline0 -
Google Shows 24K Links b/w 2 sites that are not linked
Good Morning, Does anyone have any idea why Google WMT shows me that i have 24,101 backlinks from one of my sites ( http://goo.gl/Jb4ng ) pointing to my other site ( http://goo.gl/JgK1e ) ... These sites have zero links between them, as far as I can see/tell. Can someone please help me figure out why Google is showing 24k backlinks? Thanks
Technical SEO | | Prime850 -
Different links to to the same page
Hi, Based on the user's actions we post activity into users Facebook timeline. And each activity has link back to our particular page on our website. For example if original page was: www.Domain.com from Facebook timeline it would be like this: www.Domain.com?Ffb_action_ids=101508953168 Do you think this will have a negative effect on our page rankings as we will eded up having a lot of different URL's to the same page? www.Domain.com?Ffb_action_ids=101508953168 www.Domain.com?Ffb_action_ids=456788765609 etc.. Thank you, Karen Bdoyan
Technical SEO | | showme0 -
Will changing our colocation affect our site's link juice?
If we change our site's server location to a new IP, will this affect anything involving SEO? The site name and links will not be changing.
Technical SEO | | 9Studios0 -
Slight Drop after Minor Link Building
Hi, Last week I build around 10-15 high quality related links to my trampoline pads website which was ranking number 2 for "trampoline pads" and number 1 for "trampoline pad". After building the links this week it has dropped in the serps to around number 5-6 for both. Is this an effect of the link building and will it bounce back in? the url is http://www.trampolinepad.co.uk/. Kind Regards,
Technical SEO | | GardenGamer
Simon0