What is link juice - and how do I utilise it?
-
Apologies for the very basic question - I am trying to determine exactly what link juice is. Every article I seem to find assumes that you already know what link juice is.
From what I can tell it is how your internal links push around from your homepage and how they flow through your site.
I don't understand how to optimize this and how to improve it throughout my site - or what the opportunities are.
I'll attach an image of my site link numbers compared to a few rivals (names removed) to illustrate the difference - not vs the first column but certainly the other two.
Can someone shed some light on Link Juice for me and point me in the right direction?
Thanks.
-
Hello Benjamin!
Let's start from here:
When a site have a good combination of some things like Page Rank, Authority and Trustfulness, Google looks to this site as a relevant one on the Web.
So, imagine if this site links to yours using the rel="nofollow" (the link needs this attribute to make the "juice" flow http://www.w3schools.com/html5/att_a_rel.asp), the Search Engine thinks: "Well, if it's a good site sending to another, this second one must have some relevance too!".
Now, your site is going to be seen from a better perspective by the Search Engines. The "juice" is like the relevance, and so to "link juice" is when you kind of share it to another one.
And this can be done using yours site internal links too! Linking your Homepage to another for example. But, of course it's not to be going so great as another site linking to you...you can imagine, if you talk about what you are is good, but what do other people talk about is much better. Google thinks also that way!
But in the end, link juice can be talked as when a site passes relevance to your by linking you with nofollow.
Hope it helps! =]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
how to find broken outbound links ?
hey guy, can anyone help me in finding broken outbound link on my website by using moz ? does Moz has this function ?
Technical SEO | | rogerdam0 -
Nofollow links on our site menu
Hi Our site's front page has almost 900 internal links on it (it's an ecommerce site with about 25,000 products). A lot of these are on a pretty involved dropdown menu, which is on every page. I can't really do anything to get this figure down (its outside my remit), but one thing the developers have done is make all the menu links nofollow on the mobile version of the menu (site is responsive) - otherwise there would be even more links! My question is as to whether doing this for the mobile menu is a good idea, in terms of SEO?
Technical SEO | | abisti21 -
First Link Priority - Drop Down Menu
Hey Mozzers Just want to make sure I have this right - If a website offers a service, say "digital marketing" - and has this link in a dropdown menu in the header, would this make any link in the body of a page (using different anchor text) pointless in SEO terms?.. e.g. a link with "online marketing" or "digital strategy" Cheers!
Technical SEO | | wearehappymedia0 -
No follow links from ban sites
Hello boys and girls. I'm auditing my link profile and came across links pointing to my sites, from a ban site (site: domain.com gives back no result).yet the links are no follow. should i try to remove them all? i know no follow should be enough, yet my links are set in a bad neighborhood. what would you recommend??
Technical SEO | | Tit0 -
Link juice and max number of links clarification
I understand roughly that "Link Juice" is passed by dividing PR by the number of links on a page. I also understand the juice available is reduced by some portion on each iteration. 50 PR page 10 links on page 5 * .9 = 4.5 PR goes to each link. Correct? If so and knowing Google stops counting links somewhere around 100, how would it impact the flow to have over 100 links? IE 50 PR page 150 links on the page .33 *.9 = .29PR to each link BUT only for 100 of them. After that, the juice is just lost? Also, I assume Google, to the best of its ability, organizes the links in order of importance such that content links are counted before footer links etc.
Technical SEO | | sprynewmedia0 -
Is this a good link?
Found a .gov link to my website www.kars4kids.org. The url it links to is http://www.nyc.gov/cgi-bin/exit.pl?url=http://www.kars4kids.org/ which does eventually redirect to kars4kids. Will search engines see this as a link?
Technical SEO | | Morris770 -
How is link juice passed to links that appear more than once on a given page?
For the sake of simplicity, let's say Page X has 100 links on it, and it has 100 points of link juice. Each page being linked to would essentially get 1 point of link juice. Right? Now let's say Page X links to Page Y 3 times and Page Z 5 times, and every other link only once. Does this mean that Page Y would get 3 "link juice points" and Page Z would get 5? Note: I know that the situation is much more complex than this, such as the devaluation of footer links, etc, etc, etc. However, I am interested to hear peoples take on the above scenario, assuming all else is equal.
Technical SEO | | bheard0 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0