Why the location of my queries is wrong?
-
Hi there,
I've got a question related to the location of the queries shown in GWT.
My company operates just in Spain but according to GWT the majority of my queries comes from Sweden. Let's say 75% Sweden, 20% Spain, 5% rest of the countries.
Of course I've set as Internatinal Targeting Spain as country,
How could this be possible considering that spanish it is not the main language in Sweden. Can this be changed?
Thank u
-
Hi... I don't know if you have discovered the reason of the mysterious traffic from Sweden.
I've thought about it, and the only justifications I can think about are these:
-
or your company name corresponds also to a real Swedish brand, so Swedish people are entering in your site for brand name searches;
-
or that your domain name - if it a generic one - once was the domain name of a Swedish website, hence with still enough link popularity from Swedish website, so that i can still rank in google.se
-
-
Hi Gianluca,
Thanks a lot for your contribution.
Yes it sounds a mistery to me as well. If you get further clues on the topic please let me know
Cheers
-
Well, indeed a strange case this one of yours.
If your site is in Spanish, is geo-targeted toward Spain in Google Webmaster Tools, then traffic should mostly from Spain. Or if any other country is popping up, that should something like Mexico or Argentina.
Sincerely this sounds like a mystery to me... so much that I asked clues to John Mueller on G+. Let's see if he will answer
-
Hi,
A bit strange. I assume that you are using a generic TLD (.com, .net, .org or something similar) and the the language used on the site is Spanish. With the limited information you give is not easy to find out what is causing this problem.
You could set the hreflang tag to "es" to make it very obvious for Google that you are targeting the Spanish market.
How is your link profile - is the majority of the links coming from Spain (or Spanish speaking countries) or do you have a lot of links coming from Sweden?
Are the "Swedish" queries you find in GWT also Spanish, and are they similar to the queries from other countries? Do you see Sweden as an important source of traffic in Analytics?
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mapping the Google My Business locations I manage?
Is there a way to see all of the business locations I manage on a map, so it's easy to visualize and check? Like a Google Custom map, but I don't want to create a custom map because then I'd be updating information in two places. I thought this would be a built-in feature of Google My Business but I can't seem to find any information about this. Thanks! -Ryan
Local Listings | | RyanD.0 -
Managing Multiple Outdoor (unverifiable) Locations in GMB.
Hello Guys, I have a question about GMB best practice for a physical location, it actually applies to two sites I have. 1. A predominantly online fitness site but with two 'clinic' locations, which are rooms i hire and cannot claim the location. 2. An in-person fitness service, with no physical location, other than my actual home, and 10-20 location pages that have in the past (pre-GMB) ranked quite well. My question really is, what is best practice here, how to you deal with multiple locations when you cannot actually verify you own them, because they are just areas you work in, run classes or meet clients etc? Thank You!
Local Listings | | scott_laidler0 -
Facebook Locations - Good or Bad for Local Rankings?
Our company has multiple (3) offices, including our headquarters, and each has its own Facebook page. Other than the primary company page, the other two locations have only been claimed and do not have posts, reviews, check-ins, etc. Now, Facebook recently granted us access to Facebook Locations, which, if I understand correctly, would remove 2-out-of-3 office pages and add a "Locations" tab to our primary company page where people can see the other offices. _See Starbucks Example: https://www.facebook.com/pg/Starbucks/locations/?ref=page_internal _ I've read mixed reviews regarding using the Locations feature, but nothing definitively answers whether or not this would negatively affect local rankings. Does anyone have firsthand experience going from individual business pages to a single parent business page with Locations? Is there any trustworthy documentation out there about this?
Local Listings | | MPlata1 -
Google business listing For more then one location
Hi there, I am Newbie to SEO, So please Help me come out From this Query, I have Client Who serves @ 4 Locations. I have Registered main Business Location in Google business listing , But What if i Do, if want to add My Other 3 Locations With Different Address?? as Website, Business Name, Same, So, I am Little bit confused, What Step i can do to make that Other 3 Listing on Gbl too??? Thnx in advance,
Local Listings | | pooja.verify07
Rohit.0 -
No Location option in Incognito Search Settings
I was checking on a client ranking and went to Incognito in Chrome for the search. I went to search settings to set the location and thought I had done something wrong. I closed and went back to search settings and still no location setting. See attached. Interestingly, when I went to my signed in Chrome and set the location and then went to incognito and went to search settings, then location showed up for me. This also begs a question about why Google has this where you must be signed in to set a location in Incognito mode. Thanks for any input you have, Robert G1lS9EK.png cRRlULo.png
Local Listings | | RobertFisher0 -
Strategy for a business that has many service locations, but no real storefront?
I've struggled for a few years now trying to find the right solution. Say a client (home services contractor) has only one "location" - only one physical address from which they manage operations. This is not a retail store, not an office where customers would go. Technicians are dispatched to a 50 mile radius to provide service. This 50 mile radius includes a large metro area and many small cities. Let's take Austin, TX for example. Let's say Contractor ABC has it's office/warehouse in a smaller city just north, Round Rock, and the office's zip code is 78664. But they provide service to all of Austin and some surrounding cities such as Cedar Park, Pflugerville, Lakeway, Buda, etc. Their competitor, Contractor XYZ, services the exact same areas, but they have the benefit of having a physical address in the heart of downtown Austin, zip 78701. How does Contractor ABC effectively compete for rankings in Austin as well as the rest of the service area? More specifically, what is the best practice for handling NAP in this scenario? Most recently our strategy has been to enter the actual physical address where required (not trying to pull one over on google and trusting that google makes the correlation to the metro area) and where we can, we just put the metro (Austin, TX for example). This is also for display purposes so that a potential customer in Austin or Buda doesn't think, "Oh, this company is in RoundRock, this is not for me." I have multiple clients in this scenario and would like to have more clarity in this strategy before signing them up for MozLocal - P.S. any feedback on the current usefulness of that platform is also welcome!
Local Listings | | vernonmack0 -
Citation building for multiple locations
Hey everyone, I think i've got a good handle on citations, but had a question regarding multiple locations. I'm going to be doing citation building for a local lawyer, and he's got 4 locations. I'd like to build citations for each of his locations, but I was wondering if the business name needs to change? Ie. If I am building citations for Town 2 and Town 3, should the business name be listed as "Company Name Town 1" for the first location, and "Company Name Town 2" for the second? Or is it fine to use the company name throughout all citations, and just change the location/phone number to the location based info? I'm just worried about Google seeing differing info, but the same company name, and possibly penalizing me for it. Thanks in advance!
Local Listings | | RCDesign740 -
Google Places - not physical location, but listed as we are (e-commerce)
Hello Mozzers, We have specific situation with google places. We are e-commerce store but google display us as local business where people can come in. (with directions button). This creates problems for us, since we do not want and we are not setup to receive customers. On our website there is address in the footer and also we have About Us page with the address (this is the address of facility from where online orders are shipped.) - is this a problem and is google concluded that we are physical store because of this? Is there any way to change this or we should contact google directly and explain the situation? And if we should contact google, is there any risk involved? (like: why you have the address on site when you are not physical store? ) Thank you, Nenad
Local Listings | | Uniline0