Geotargeting in Webmaster Tools - Is there an expected ranking benefit in the geotargeted region ?
-
Hi
Is there an expected ranking benefit from geotargeting regional focused subfolders or domain mapped TLDs' in the target countries ? Or does it just prevent these pages from showing up in other regions search results ?
For example i have a client with a main .com site targeting english worldwide generally, then a /tr subfolder in turkish to target Turkey. Then another subfolder /de targeting german in germany (but the de has also been domain mapped to .de top level domain too). Im leaving the main .com site non geotargeted since its job is to achieve english language results wherever possible and wandering whether to geotarget the turkish subfolder & german tld
The Turkish regional subfolder & the German tld are achieving some ranking results already in their target countries googles, but also getting traffic from other countries too (which im happy to get, dont really want to stop this traffic unless there really is a local region ranking benefit for the main target country by gwt geotargeting).
So should I use GWT international targeting tool or not ? Since the tld site is clearly on a german domain with german language pages and the Turkish subfolder /tr site is in Turkish the i presume Googles got no probs working this out which is demonstrated by the regional & language ranking results
So I presume if achieving results in target countries already then no real need to set international taregt in GWT especially if it may stop traffic from other regions too. BUT if its likely to improve those rankings further in the main target countries googles significantly then i would happily cut off or reduce the other region traffic in favour of higher rankings and hence targeted traffic from the main target country
.All Best
Dan
-
Hi Dirk
i had heard it was possible to geotarget sub domain and sub folders by setting up new profiles for them, but havnt tried to yet but pretty sure its possible
In this case its trying to attract 2 different regions/areas via one tld: worldwide english with the domain.com, then Turkey via domain.com/tr. Then there is a domain.com/de subfolder with German content but thats domain mapped to domain.de so is essentially a second TLD to target German language and region.
Thanks for sharing that interesting info, i think for the moment at least and as you and others have suggested not to tinker with geotargeting in GWT yet and see how things develop first
All Best
Dan
-
Hi Dan,
As far as I know geo targeting in Webmastertools in only possible on the domain level (and only for generic tld's like .net, .com,...etc). I agree with Robert, in your case I would certainly not do it, as you try to attract 3 different countries with one TLD.
For one of the Spanish sites I manage we tried the geo targeting in GWT, but it didn't seem to give specific benefits. The only measurable effect we noticed was that the traffic from S-America was decreasing (slightly) , but there was no increase in traffic from Spain. We didn't experience a significant increase in rankings in Spain either, so we removed the geo targeting (this site had quite generic content, so not really linked to a specific location in Spain).
We still have the geo targeting active on a shop specifically targeting the Spanish market, but we still get approx. 45% of our traffic from S-America (which from our perspective is useless traffic as we don't ship to these countries)
Dirk
-
Once again Robert, Many thanks for confirming that !
All Best
Dan
-
Hello Dan,
From what I understand of your post, I think you're on the right track as it stands. As far as I know, there is no staggering benefit to be had by making the change in GWT. The only way this might change would be if you were representing a local brick-and-mortar business in one of the above countries which was centered in a specific city or region (but not international).
If your client has a centralized location in Turkey or Germany (only in Istanbul or only in Berlin, for example), you might consider geo-targeting the regions surrounding those cities and see what results you get. I don't think this is a major factor, however, and it isn't likely to provide you with extremely advanced rankings. This is especially true if they service the country as a whole (instead of a single region).
As you pointed out, Google seems to have no problem understanding what your client is about in regards to Turkish and German rankings. If these rankings are moving in the direction you want them to, I would focus on that instead of altering your approach and risking losing what you have built up thus far. If you seem to hit a ceiling and can't reach the rankings you are gunning for, perhaps that would be the time to make small alterations to your approach and see what transpires.
For now, I would leave it be.
Best regards,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Opening Up Webmaster Tools Geo-Targeting to Everyone Instead of US
Hi Mozzers, I wanted to get everyone's opinion on this. We have an e-commerce site that was targeting 3 different geo-locations. The main one is a .com. The other two were Canada and UK based. We recently turned off our Canada site and 301 to the .com. The .com site had been targeted towards United States in Google Webmaster Tools. Should I remove the Webmaster Tools geo-targeting now that Canada is pointing towards our main site? I don't want to lose rankings for US since that is our main market and the .com site is our main revenue driver and focus. I'm inclined to leave it as is because I still see our .com site ranking when I search in Google CA. From what I've seen is that it can take months for something to change and I definitely don't want anything to go awry. Just wanted to get everyone's thoughts on this. Thanks in advance.
International SEO | | SylviaH0 -
Webmaster tools International Targeting
Hello there, If we have country specific websites such as: usa.domain.com (For the US) uk.domain.com (For the UK) fr.domain.com (For France) Should each of the above sub-domains be set up separately in webmaster tools? With "target users in" for each of the specific countries? Thanks
International SEO | | roberthseo0 -
Any practical examples of ranking 1 domain in multiple countries?
Hi, I've done a fair amount of research on international SEO including here on MOZ but was hoping some fellow Mozzers might have some practical examples of how they have got 1 domain to rank in multiple countries, ideally US & UK. Im possibly looking at getting a high authority domain which ranks great on US into the UK engines. I want to keep to the 1 domain to benefit from the high authority and for logistical reasons. Thanks in advance, Andy
International SEO | | AndyMacLean0 -
Proper use of HREF-LANG tag and Geotargeting.
I am working with a global company that has different country sites (these are distinguished via country subdomains - country.site.com). Upon looking at the Google Analytics data, I noticed that even though the different country geotargeting settings aren't set up correctly, we are reaching the right target market for each site. My hunch is because even though there is no geotargeting, the language for each country site is making the content relavant (this in combination with the subdomain). I have read through various resources here on MOZ, and noticed that the primary purpose of the href-lang tag is important if you have similar/identical pages that are targeted towards different countries/languages. If the pages are translations however, how important or impactful is it to set the geotargeting and href-lang tags for the other sites altogether?
International SEO | | marshseo0 -
Ranking UK company in Google.com
Hi all, I have a UK client with a .com domain, hosted on a US server, but the physical business premises is based in the UK. Their product is a really great product and available for export to the US. I want to rank them higher in the US, more specifically Google.com. I've helped them rank very well organically in the UK (google.co.uk) for some great terms, however they rank almost nowhere in google.com (gl=us) for the same terms, for example: In Google.co.uk they rank #3 for the key-phrase.
International SEO | | seowoody
In Google.com they rank #90 for the same key-phrase. I've got them some great US focused links with PR coverage including MSN Cars, nydailynews.com etc. I just wondered if there was any one "golden ticket" for boosting US rankings? I've read that a physical business premises located in the US helps a lot. Can anyone confirm this and if so, would a rented PO box in the US help? The site has great social signals too, growing twitter following and many FB likes/shares etc. Any other tips/advice? Thanks in advance,
Cheers,
Woody 🙂0 -
Rel alternate use for multi regional website with english language and same content
I have a website targeting multi language and multi regional users. For example, my main site is www.abcd.com which is in English and targeting US. I have the same content in English which is targeting UK and India with www.uk.abcd.com and www.india.abcd.com. I want to avoid content duplication and help search engines to show the right pages on the country level searches. I have researched a bit and have come to conclusion of using re alternate tag. Can someone help me with how to place the codes for the same. Many thanks Mozers!
International SEO | | HiteshBharucha0 -
Keyphrase ranking a geo-redirected site in Google
Hi all This is the situation. I have a client who runs a number of ccTLD sites (all exact match brand name domains), including a .com which they use for the US. This is a hair care product and due to Advertising Standards Authority (UK) restrictions, they cannot use a certain phrase to promote their products - 'hair loss' on the domain.co.uk site. However, in the US, there is no such restriction and can use wording this on the site. A brand name search in google.co.uk brings up .co.uk as 1st result and .com as 2nd result, so the .com is indexed in google.co.uk. Any non-US user visiting domain.com will be redirected to their ccTLD site. Here's my question - could I feasibly get the domain.com site ranking in google.co.uk for certain 'hair loss' based keyphrases, considering the fact that I can mention it in the copy on there but not on the domain.co.uk site. Would I need to remove any Geographic Target in the WMT account for domain.com? Or is this a form of Google cloaking and could see the site penalised? Thanks
International SEO | | Coolpink0 -
Do you recommend for registering international domains (IDN) for ranking on words used in domain name?
Hi everybody, thanks for putting time to reply me 🙂 I am working on SEO of a website that its content is in Farsi. I have chosen a few rather competitive keywords (difficulty between 30-40% :thanks to KDT in seomoz!) to target. Due to the importance of keyword in domain name I was thinking about registering a few international domains that contain exactly the same Farsi words that I target. Do you recommend this as a valid approach? For each of these domains, I am going to setup a very simple 1 page site for each domain, a few lines of content and a big button linked to my primary website. How does it sound? Best regards,
International SEO | | Ashkan10