Remove page with PA of 69 and 300 root domain links?

[benseb]

Hi

We have a few pages within our website which were at one time a focus for us, but due to developing the other areas of the website, they are now defunct (better content elsewhere) and in some ways slightly duplicate so we're merging two areas into one.

We have removed the links to the main hub page from our navigation, and were going to 301 this main page to the main hub page of the section which replaces it.

However I've just noticed the page due to be removed has a PA of 69 and 15,000 incoming links from 300 root domains. So not bad! It's actually stronger than the page we are 301'ing it to (but not really an option to swap as the URL structure will look messy)

With this in mind, is the strategy to redirect still the best or should we keep the page and turn it into a landing page, with links off to the other section? It just feels as though we would be doing this just for the sake of google, im not sure how much decent content we could put on it as we've already done that on the destination page.

The incoming links to that page will still be relevant to the new section (they are both v similar hence the merging)

Any suggestions welcome, thanks

[Toddfoster]

Hello benseb,

From what I'm understanding, your best bet is to 301 to the new page (assuming it provides quality content). Even though you may lose some "link juice" in the process, it is still a better option than risking poor url structure and link equity.

Even producing some mildly relevant content would help you out in this case - using the same old, tired content and making the 301 simply for Google's sake might not be the best strategy, but if you can freshen it up and 301 correctly that would be optimal.

Best of luck,

Rob

[Ray-pp]

If you've developed a page that is highly related, but with fresh, unique, value-added content then I would feel comfortable 301'ing the old page to the new page. The new page will get the old page's authority, over time.