Why isn't my homepage number #1 when searching my brand name?
-
Hi! So we recently (a month ago) lunched a new website, we have great content that updates everyday, we're active on social platforms, and we did all that's possible, at the moment, when it comes to on site optimization (a web developer will join our team this month and help us fix all the rest). When I search for our brand name all our social profiles come up first, after them we have a few inner pages from our different news sections, but our homepage is somewhere in the 2nd search page... What may be the reason for that? Is it just a matter of time or is there a problem with our homepage I'm unable to find?
Thanks!
-
You're the best Thanks!
-
100% agree. It's going to take some time. Right now Google doesn't really understand that term as a brand name and the search results are a bit wacky in my opinion. You shouldn't have a problem moving up.
The more backlinks you earn with 'primepair' as the anchor text, the better off you will be.
Good luck!
-
Thank you Lewis!
-
The site's pretty new, so it may take some time. According to Moz, you have no backlinks to your site and a DA/PA of 1. Just keep up with what you're doing, build some decent links and you'll soon see the fruits of your labour.
Lewis
-
Hello! Thanks for the help! I wasn't sure if I can publish the url here
our site url is - http://primepair.com brand name "primepair", there's a wiki page and some edu sites on the first page... I assume they'll be a difficult competitors for the #1 place...
We're on all the webmaster toold, excluding yandex, which I'll connect now.
-
The two or three main reasons I've ran into for sites not ranking for their own branded searches are...
-
The site has way too little content -- a couple of pages less than 200 characters per page.
-
The site is very new and in none of the Webmaster Tools
-
Or the brand is a generic word that is reasonably competitive.
As Sam mentioned above, with more details the community can get you a much more definitive and nuanced answer. Within your social profiles make sure you're linking back to your site and if your site has a physical location make sure to optimize via local search as well.
-
-
Thanks for the question! I'm sure the community would love to help, but the question is a little vague. If it's possible, could you tell us your brand name and website URL? There are numerous issues that could be involved, so it'd be hard to help unless we can get more details.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any SEO-wizards out there who can tell me why Google isn't following the canonicals on some pages?
Hi, I am banging my head against the wall regarding the website of a costumer: In "duplicate title tags" in GSC I can see that Google is indexing a whole bunch parametres of many of the url's on the page. When I check the rel=canonical tag, everything seems correct. My costumer is the biggest sports retailer in Norway. Their webshop has approximately 20 000 products. Yet they have more than 400 000 pages indexed by Google. So why is Google indexing pages like this? What is missing in this canonical?https://www.gsport.no/herre/klaer/bukse-shorts?type-bukser-334=regnbukser&order=price&dir=descWhy isn't Google just cutting off the ?type-bukser-334=regnbukser&order=price&dir=desc part of the url?Can it be the canonical-tag itself, or could the problem be somewhere in the CMS? Looking forward to your answers Sigurd
Technical SEO | | Inevo0 -
Pro's & contra's: http vs https
Hi there, We are planning to take the step and go from http to https. The main reason to do this, is to mean trustfull to our clients. And of course the rumours that it would be better for ranking (in the future). We have a large e-commerce site. A part of this site ia already HTTPS. I've read a lot of info about pro's and contra's, also this MOZ article: http://moz.com/blog/seo-tips-https-ssl
Technical SEO | | Leonie-Kramer
But i want to know some experience from others who already done this. What did you encountered when changing to HTTPS, did you had ranking drops, or loss of links etc? I want to make a list form pro's and contra's and things we have to do in advance. Thanx, Leonie0 -
What are some best practices for optimizing alternate versions of a brand name?
What are the best methods for ensuring that the correct spelling/formatting of a brand name rank in the SERP when an alternate formatting/spelling of the brand name is searched. Take for example the brand name (made up for example purposes), "SuperFry". Many customers search using the term "Super Fry" (with a space). To make things worse, not only does Google not return the brand name SuperFry, but it also auto corrects to another brand name "Super-Fri". Is there a common best practice to ensure the customer finds the intended brand name when they simply add a space in the search term? I assume a quick fix would be to create an ad words campaign for the alternate spellings/formatting. What about an organic solution? Perhaps we could create a special page talking about the alternate ways to spell the brand name? Would this solution send mixed signals to Google and potential hurt the over all rankings? Thanks much for any advice!
Technical SEO | | Vspeed0 -
Can you have the same brand name for two distinct Google Places Pages
Hello Mozers I'd like to know if two existing GPP can have the same name 'spabycar'. At present 'mobile nail technician' based in W1 and 'spabycar 'WD' are ranking (ironically the one that has the old brand name is very high!). Both need to be 'spabycar' If this is feasible, is there a down side, and is there a good tutorial source for an aspirant to follow? Thanks Catherine
Technical SEO | | catherine-2793880 -
What if my brand name is my keyword?
Referencing the new 'over optimization' penalties.. What if your company name was "Buy a Burrito" and your website website was buyaburrito.com (not a real site), and your main keyphrase was "buy a burrito". Will Google treat all Branded Terms as exact or phrase match keywords and penalize you?
Technical SEO | | daviddischler0 -
Google Search Parameters
Couple quick questions. Is using the parameter pws=0 still useful for turning off personalization? Is there a way to set my location as a URL parameter as well? For instance, I want to set my location to United States, can this be done with a URL param the same way as pws=0?
Technical SEO | | nbyloff0 -
Large Drop in Brand-name Traffic
Hey folks, I recently noticed a very large drop in brand-name traffic (in the realm of 50%) which coincided with some SEO changes to target non-brand-name searches. Thing is, the site is still ranking #1 for all the brand-name searches that the traffic drop happened in. (checked terms via SEOmoz toolbar, and also proxy with Bruce Clay's toolbar). Any thoughts on where to start lookingfor the problem or what might have caused it? If this hadn't happened at the same time as other changes, I'd put this down to non-SEO problems.
Technical SEO | | BedeFahey0 -
Does 'framing' a website create duplicate content?
Something I have not come across before, but hope others here are able offer advice based on experience: A client has independently created a series of mini-sites, aimed at targeting specific locations. The tactic has worked very well and they have achieved a large amount of well targeted traffic as a result. Each mini-site is different but then in the nav, if you want to view prices or go to the booking page, that then links to what at first appears to be their main site. However, you then notice that the URL is actually situated on the mini-site. What they have done is 'framed' the main site so that it appears exactly the same even when navigating through this exact replica site. Checking the code, there is almost nothing there - in fact there is actually no content at all. Below the head, there is a piece of code: <frameset rows="*" framespacing=0 frameborder=0> <frame src="[http://www.example.com](view-source:http://www.yellowskips.com/)" frameborder=0 marginwidth=0 marginheight=0> <noframes>Your browser does not support frames. Click [here](http://www.example.com) to view.noframes> frameset> Given that main site content does not appear to show in the source code, do we have an issue with duplicate content? This issue is that these 'referrals' are showing in Analytics, despite the fact that the code does not appear in the source, which is slightly confusing for me. They have done this without consultation and I'm very concerned that this could potentially be creating duplicate content of their ENTIRE main site on dozens of mini-sites. I should also add that there are no links to the mini-sites from the main site, so if you guys advise that this is creating duplicate content, I would not be worried about creating a link-wheel if I advise them to link directly to the main site rather than the framed pages. Thanks!
Technical SEO | | RiceMedia0