Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why isn't my homepage number #1 when searching my brand name?
-
Hi! So we recently (a month ago) lunched a new website, we have great content that updates everyday, we're active on social platforms, and we did all that's possible, at the moment, when it comes to on site optimization (a web developer will join our team this month and help us fix all the rest). When I search for our brand name all our social profiles come up first, after them we have a few inner pages from our different news sections, but our homepage is somewhere in the 2nd search page... What may be the reason for that? Is it just a matter of time or is there a problem with our homepage I'm unable to find?
Thanks!
-
You're the best
Thanks!
-
100% agree. It's going to take some time. Right now Google doesn't really understand that term as a brand name and the search results are a bit wacky in my opinion. You shouldn't have a problem moving up.
The more backlinks you earn with 'primepair' as the anchor text, the better off you will be.
Good luck!
-
Thank you Lewis!
-
The site's pretty new, so it may take some time. According to Moz, you have no backlinks to your site and a DA/PA of 1. Just keep up with what you're doing, build some decent links and you'll soon see the fruits of your labour.
Lewis
-
Hello! Thanks for the help! I wasn't sure if I can publish the url here
our site url is - http://primepair.com brand name "primepair", there's a wiki page and some edu sites on the first page... I assume they'll be a difficult competitors for the #1 place...
We're on all the webmaster toold, excluding yandex, which I'll connect now.
-
The two or three main reasons I've ran into for sites not ranking for their own branded searches are...
-
The site has way too little content -- a couple of pages less than 200 characters per page.
-
The site is very new and in none of the Webmaster Tools
-
Or the brand is a generic word that is reasonably competitive.
As Sam mentioned above, with more details the community can get you a much more definitive and nuanced answer. Within your social profiles make sure you're linking back to your site and if your site has a physical location make sure to optimize via local search as well.
-
-
Thanks for the question! I'm sure the community would love to help, but the question is a little vague. If it's possible, could you tell us your brand name and website URL? There are numerous issues that could be involved, so it'd be hard to help unless we can get more details.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why can't google mobile friendly test access my website?
getting the following error when trying to use google mobile friendly tool: "page cannot be reached. This could be because the page is unavailable or blocked by robots.txt" I don't have anything blocked by robots.txt or robots tag. i also manage to render my pages on google search console's fetch and render....so what can be the reason that the tool can't access my website? Also...the mobile usability report on the search console works but reports very little, and the google speed test also doesnt work... Any ideas to what is the reason and how to fix this? LEARN MOREDetailsUser agentGooglebot smartphone
Technical SEO | | Nadav_W0 -
If I'm using a compressed sitemap (sitemap.xml.gz) that's the URL that gets submitted to webmaster tools, correct?
I just want to verify that if a compressed sitemap file is being used, then the URL that gets submitted to Google, Bing, etc and the URL that's used in the robots.txt indicates that it's a compressed file. For example, "sitemap.xml.gz" -- thanks!
Technical SEO | | jgresalfi0 -
WooCommerce category naming conventions
I am managing a woocommerce store selling prescription glasses/spectacles. We have a lot of categories with similar names and I want to adopt the best possible naming convention to get the best from search. So we have a number of similar categories for both Men's and women's glasses. Currently they are named as follows: Women's Glasses-Women's Rimless Glasses
Technical SEO | | SushiUK
-Women's Semi Rimless Glasses
-Women's Plastic Glasses
-Women's Metal Glasses
-Women's Retro Glasses Currently, this results in the following URL structure for sub categories: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/womens-rimless-glasses/ (For some reason WooCommerce is adding -2 to the end of the primary category name, it will not let me change it for some reason, this is the subject of a further investigation!) So first question, is there too much duplication of the word glasses on the sub items? for example, should they read; Women's Glasses
-Rimless
-Semi Rimless
-Plastic
-Metal
-Retro Hence giving this URL structure: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/rimless/ OR, should we change the top level category name to just Women's and let the sub categories complete the picture?: Women's
-Rimless Glasses
-Semi Rimless Glasses
-Plastic Glasses
-Metal Glasses
-Retro Glasses Giving this example URL structure: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/rimless-glasses/ This would solve my hyphenation problem, however my fear is the top level category on it's own is not descriptive enough when viewed as stand alone: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/ The second part of my question relates to how to deal with the change in URL structure. I am using Yoast Premium, so will that pick up the changes and automatically redirect to the new one as it does when done manually? Or will I need to take a different approach using HTACCESS commands? I hope the above makes sense, Many thanks, Bob0 -
Canonical homepage link uses trailing slash while default homepage uses no trailing slash, will this be an issue?
Hello, 1st off, let me explain my client in this case uses BigCommerce, and I don't have access to the backend like most other situations. So I have to rely on BG to handle certain issues. I'm curious if there is much of a difference using domain.com/ as the canonical url while BG currently is redirecting our domain to domain.com. I've been using domain.com/ consistently for the last 6 months, and since we switches stores on Friday, this issue has popped up and has me a bit worried that we'll loose somehow via link juice or overall indexing since this could confuse crawlers. Now some say that the domain url is fine using / or not, as per - https://moz.com/community/q/trailing-slash-and-rel-canonical But I also wanted to see what you all felt about this. What says you?
Technical SEO | | Deacyde0 -
Category URL Pagination where URLs don't change between pages
Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?
Technical SEO | | whiteonlySEO0 -
Image Search
Hello Community, I have been reading and researching about image search and trying to find patterns within the results but unfortunately I could not get to a conclusion on 2 matters. Hopefully this community would have the answers I am searching for. 1) Watermarked Images (To remove or not to remove watermark from photos) I see a lot of confusion on this subject and am pretty much confused myself. Although it might be true that watermarked photos do not cause a punishment, it sure does not seem to help. At least in my industry and on a bunch of different random queries I have made, watermarked images are hard to come by on Google's images results. Usually the first results do not have any watermarks. I have read online that Google takes into account user behavior and most users prefer images with no watermark. But again, it is something "I have read online" so I don't have any proof. I would love to have further clarification and, if possible, a definite guide on how to improve my image results. 2) Multiple nested folders (Folder depth) Due to speed concerns our tech guys are using 1 image per folder and created a convoluted folder structure where the photos are actually 9 levels deep. Most of our competition and many small Wordpress blogs outrank us on Google images and on ALL INSTANCES I have checked, their photos are 3, 4 or 5 levels deep. Never inside 9 nested folders.
Technical SEO | | Koki.Mourao
So... A) Should I consider removing the watermark - which is not that intrusive but is visible?
B) Should I try to simplify the folder structure for my photos? Thank you0 -
Http to https - is a '302 object moved' redirect losing me link juice?
Hi guys, I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code. I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both. There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link. Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301? Cheers, Jez
Technical SEO | | jez0000 -
Keywords in file names vs folder names
We understand the value of a keyword phrase included in the URL. Is there more value to having that phrase in the folder name of the URL or the file name or does it matter? Example: http://www.biztoolsone.com/website-design.php or http://www.biztoolsone.com/website-design/ Which is best? Thanks, Wick Smith
Technical SEO | | wcksmith0