What are some powerful reviews websites for online-only businesses?
-
Looking for a small handful of places that I can lead customers to, following a transaction with my dot com (i.e., no brick and mortar presence) business, so that they can leave reviews
Chiefly interested in the sites that Google is most likely to notice
Thanks!
-
Thanks everybody!
-
Google notices a series of review sites that it then uses to help support its ads and also consumers when making an informed decision about a product or service.
The reviews will in most cases be pulled into Google ads and displayed as an aggregate Star rating. You will also be able to click the ratings to see all the reviews. e.g. https://www.google.co.uk/shopping/seller?q=caravanguard.co.uk
Your start ratings will appear in your google ads if you have more than 30 reviews over 3 stars in the previous 12 months.
As for selecting a site to push your reviews to I would suggest you read this post.
1. Click on the + We base seller ratings on a number of sources including:
2. Then Click + We feature reviews via feeds from these independent review websites.It lists all those who are in effect Google Partners (Feefo, TrustPilot, Revoo and many more) these are probably best sites to use if you want a connection. However, do not discount the use of Facebook, G+ for further social proof and trust factors that consumer now crave when making in informed desicion about a purchase.
Finally as a note - if you do not use any of the Google Partner sites, make sure you bring some reviews to hold on your own site, maybe a simply review collection form, You can then use the schema for rating to display your aggregate ratings in your organic listings, this helps them to stand out from the rest.
See here for Aggregate Ratings Schema and here for individual ratings.
Hope this helps.
Tim
.
-
Yotpo is a good review system. I have used it for a long time and I love it. The customers have a pretty easy time using it also. I hear good feedback from them. Have you looked into Google Trusted Stores? They offer a review system as well.
-
Google also pulls reviews from around the web. I have seem some from Yelp, Facebook, and n49 personally. Although I am in Canada so that may influence it to a degree. If you have reviews around the web and want to see if Google finds them then Login to you My Business account https://www.google.com/business they list reviews from around the we and where they found them.
-
resellerratings.com is one, but there aren't a huge number of these. Sites that are online presence only usually get reviews via industry relevant blogs on the front-end, i.e. a blogger buys and reviews the product and places the review on their own site. Google will definitely notice these as they're almost always linking back to the company / online store.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
1st party reviews
Hi, I would like to add 1st party reviews to a website that promotes a software application using schema code to display ratings in search results. I have not been able to find any examples of software app schema being on a single page. Wondering how others have applied this and displayed on the website. Thanks.
Reviews and Ratings | | SaddleOak0 -
Should you disavow links from good websites that mention your brand in a negative way
Hi, I have recently asked a client to download their disavow file and send it over for us to review. One thing that stood out is that they have disavowed URL's from really good/ trusted sites, just because they mention the client's product in a negative way. This isn't how I would use the disavow tool. Is this an abuse of the disavow tool, or is there a benefit to using it in such a way?
Reviews and Ratings | | HubMDP0 -
It's been over a year of going back and forth with Google My Business team
It's been over a year of going back and forth with Google My Business team regarding my GMB page. It was active for 2+ years prior with over 20+ reviews. I email GMB weekly to find out the status of the page and they keep saying it is a technical glitch and they are waiting for an update. Would love to get any advice on how to resolve my business page so it appears again on the Google maps or who I can contact to resolve this issue. This is our third time creating a new G+ business page https://plus.google.com/+LocalSEOSearchToronto
Reviews and Ratings | | LocalSEOSearch_john0 -
Does embedding Yelp reviews hurt SEO?
Yelp has embed code for reviews now - does it count as duplicate content? Will this hurt or help my SEO?
Reviews and Ratings | | LindaWolfe0 -
Do people receive notifications when you respond to their Google reviews?
If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review? We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review. Thank you!
Reviews and Ratings | | BlueCorona1 -
Motivating Clients to leave reviews
We are a bankruptcy law firm and therefore getting clients to post a public review is challenging, as they don't wish to disclose the fact that they filed for bankruptcy. I recently audited our local competitors. Most just have one or two reviews. But 2 firms in particular have 6- 10x the amount of what is "normal" for our practice area, and in addition they are 1.) all 5-star reviews 2.) the only review they had ever posted by that person (seems unnatural that your first and only review is of a bankruptcy attorney). This is the exact same fact pattern for both attorneys, so I am wondering if they are using a special tool or some how incentivizing clients to leave a 5 star review...is there any way to know if they are using unethical practices? So my question: how do we motivate happy clients to leave a public review when they the nature of our practice is a private matter? Is there a helpful tool or method people have found good success with? Is there a way to leave anonymous or first name only reviews on Google Plus? We have a lot of review on the testimonials section of our website, but clients who submit ask us to change their name for privacy. Could we somehow post these on Google Plus for the clients, while still keeping within the regulations of Google? Thanks in advance for your insights!
Reviews and Ratings | | JulieALS0 -
Schema Markup for email with review action for Google places listing - Auto segment.
Hi Guys I have been trying to integrate schema markup with review action into car purchase emails to drive additional reviews for dealership google places listings. I have used the below mark-up but im struggling to get the review action when defining itemtype as AutoDealer. When changing itemtype to FoodEstablishment the review action works perfectly. Has anyone got any suggestions why this may be or have any experience using the review action within emails for google places or itemtype other than FoodEstablishment. I have read the great Moz post on this here but im still struggling. Thanks in advance for any help! See mark-up below... http://schema.org/EmailMessage">http://schema.org/ReviewAction">http://schema.org/Review">https://schema.org/AutoDealer">https://schema.org/Rating">http://schema.org/HttpActionHandler">http://schema.org/Property">http://schema.org/Property"> http://schema.org/HttpRequestMethod/POST"/>
Reviews and Ratings | | MBASydney0 -
Reviews Duplicate Issue
Hi, I have one query, Can we use the reviews displayed in one website to other website. I mean I have one product and has different websites for that. Can i use the reviews that i got in one of my website in my other website. Will it bring any duplicate content issue? Also one more question for example, consider i am running a review website, can i list the reviews that has been displayed in different websites to my review websites . Whether it will bring any copyright issue?
Reviews and Ratings | | WebOps-SEO0