301 redirect with Magento; still Page authority 0 after 6 weeks
-
Hi Mozzers!
In December '14 I have execute a 301 redirect in the 'old' page in the admin of my Magento store. Now I was surprised to see that the Page Authority is still 0 of the new page 6 weeks after the execution.
- should I have seen the update of the PA on the new page already after 6 weeks of time? If yes, then I assume that my Magento didn't execute this properly?
Old url: http://hippemamashop.nl/mama/boeken/fotoalbum.html
New page: you will be redirected to the new page after clicking the old page -
Using 301 is that standard way of proceeding if you need to change the structure of your site. If done properly, there is no impact on your rankings (always make sure to update your internal links - avoid 301's on internal links). As a rule of thumb, don't change your url's too often, because the redirects can get quite messy after a few years.
For the ranking question, I wouldn't know how long it takes, I mainly track traffic, not really page authority, so can't help you on that one.
Unrelated to your question, but could have an impact on your SEO: I was a bit surprised by your choice of Magento for a smaller shop. Magento is known for being quite hungry for resources, and normally requires a dedicated server to run on. I sometimes had difficulty accessing the pages.
When I did a speed check the final result was ok, but 'time to first byte' was quite long, which could indicate that your server is not really up to its task. Another strange finding was that a very large part of the content that is downloaded are javascriptfiles (65% of total weight of the page) and css files (20%) - you should try to regroup these files & minify them. Also try to tune your caching settings - a lot of static resources could be cached. Full details can be found here: http://www.webpagetest.org/result/150204_1H_1A91/ - you should also check the Page Speed Insights tool from Google: https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fhippemamashop.nl%2F&tab=desktop.
On your productpages, some of the descriptions are quite short, and maybe not 100% optimised for search (and for your target audience). Additional info is not always correct 'Materiaal: Nee' (Lief sokjes). Try to find a unique tone of voice for your site - you are trying to attract young fashionable mothers - so you probably should adapt your descriptions to that target audience
rgds,
Dirk
-
@DC1611 and Monica; thanks for your reply! In that case I should be patient to see the page authority increase (I didn't knew it will take that much time as I though the page authority will be updated instantly since it's a redirect that push the 'link juice').
-yes, the new page has been cached by Google
-unfortunately the page isn't getting traffic through Google organic yet.
For me the important thing to know is whether the redirect has been configured properly. If that's the case I think I should not have to worry at all and can leave it and checking it again after a few months? After how many months should I check it? And what about the Google ranking position; will that remain? (I am planning to implement a couple of 301 redirects as I have to, but if it will influence my rankings significantly I will doubt to proceed with the action)
Looking forward to your replies
-
Usually the page authority doesn't increase for a couple of months. You need time to let the search traffic work. Has the new page been cached by Google yet? Do you have a way to tell if the page is getting traffic on its own yet?
The page authority starts at 0 because it is a new page. The 301 redirect helps get new traffic to the page and carry over link juice, but it will still take time for the page authority to increase. Hang in there!
-
As far as I can see the redirect is correct - you can always check yourself using a tool like http://web-sniffer.net/ to check the headers that are returned when calling the page. Probably you just need to be patient regarding the PA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect 301 to homepage
Hello there, I have some low quality pages in my site, can I redirect 301 them to my homepage? My website is: https://idanito.com idanito.com
Technical SEO | | dannybaldwin0 -
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
301 Redirects in subfolders
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
Technical SEO | | Therealmattyd0 -
301 Redirect Best Practices
Hi SEOs, Question about ranking/redirects. If I have a particular page that is already ranking for a couple KWs in top SERPs, but know there are higher volume KWs I can optimize for should I just leave it as is or change the URL key and redirect for the time being until Google re-indexes. Example:
Technical SEO | | IceIcebaby
current URL: www.example.com/action/best-movies
new URL: www.example.com/action/best-action-movies
(the current would be ranking for "best action moves" whereas the new would include the actual "best action movies" KW) Let me know if I can clarify, thank you!0 -
301 redirects - one overall redirect or an individual one for each page url
Hi I am working on a site that is to relaunch later on this year - is best practise for the old urls (of which there are thousands) to write a piece of code that will cover all of the urls and redirect them to the new home page or to individually redirect each url to its new counterpart on the new site. I am naturally concerned about user experience on this plus losing our Google love we currently have but am aware of the time it would take to do this individually. Any advice would be appreciated. Thanks
Technical SEO | | Pday1 -
Automatically write Mass 301 redirects for csv
Hi Guys Does anyone know if there is away to write say 30 x 301 redirects in one go? I have a list from a client with old links and new links and I want to do it all at once. Any suggestions would be appreciate?
Technical SEO | | Cocoonfxmedia0 -
How to know what pages are 301 redirecting to me?
Hi! It is easy to know if somebody is spam linking your website, looking i.e., looking at open site explorer to analyse the links profile. But, is it possible to know if a competitor of mine is redirecting a bad domain to main with a 301 redirect, thus transfering any bad SEO reputation to me? Best Regards, Daniel
Technical SEO | | te_c0 -
Does 301 redirect pass "freshness?"
Greetings! I work for an online retailer, and we recently launched a voting tool that allows customers to voice their opinion whether or not we should carry a new item. It's been a huge success and we've been generating thousands of comments. As a result, it's helped our SEO, and our products are showing up on the first page for some keywords without having any external links pointing to these pages. Our plan is to sell a product if it does well during the voting period. Unfortunately, we're not able to process the sale on the voting page, and need to redirect users to another page on our site. I understand that a 301 redirect transfers "linkjuice" to the new destination URL. But does it also transfer "freshness?" I ask because our new landing pages will not be updated as frequently as the voting pages. Example of our Voting Page:
Technical SEO | | znotes
http://www.uncommongoods.com/voting/product/50012/infant-fortune-cookie-booties Example of Redirected Item Page (where sale can be processed):
http://www.uncommongoods.com/product/baby-tube-socks-set-of-4 Any help/comments would be appreciated. Thank you!0