How valuable is a link with a DA 82 but a PA of 1?
-
Our county's website has a news' blog, and they want to do an article about an award we won. We're definitely going to do it, and we're happy about the link. However, all the other news' articles they have only have a PA of 1. The DA is 82, and the link is completely white hat. It's a govt site in our locale, however, with such a terrible PA, I'm don't think the link is really all that great from an SEO stand point. Am I right or wrong (or is it some dreadful murky grey area like everything else in this industry (which I'm thankful to be a part of )?
Thanks so much for any insights!
- Ruben
-
Those are very good points. Thanks Lewis!
-
The Page Authority will be 1 as it'll be a brand new page. You don't create a page with an instantly high PA, it has to be earned. Take the BBC, for example; if they create a news story today the page will have a PA of 1 but a DA of 100, but most SEOs would love a link from the BBC!
News websites are constantly adding new pages as new stories break. It's unlikely these types of pages will get huge PAs as, let's face it, yesterday's news won't continue to attract many backlinks after day one or two of the story breaking.
Keep up the good work! You should certainly see some positive results if you keep building links like that!
Cheers,
Lewis
-
As always, thanks everyone!
- Ruben
-
Thanks for the excellent answer, Travis. It was very insightful. I appreciate it.
- Ruben
-
I'll chime in to wholeheartedly agree with Ryan and Travis. This is a particularly valuable link from the standpoint of local SEO, given that it's coming from a local new source.
-
I agree with Travis. In short, yes it's an excellent link. Like Travis mentions, getting caught up in the numbers can be misleading at times, and for a short hand of the sites and people you want to work with it's better to think of them as relationships. In this case, being connected to an official site that's reputable, spam-free, and exclusive is an excellent connection.
-
I would generally dispense with the concern over metrics, considering the source. It sounds like a great citation source, regardless. Plus it may do what links were intended to do in the first place: Drive Traffic
OSE, aHrefs, Majestic and the like are just keyhole views into what's really going on. Albeit important keyhole views, but still limited insights into the big picture.
I would challenge that if one focuses less on granular metrics, and puts more attention into traffic and general relevancy; one would be happier with the results and have more time for generating similar results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I redirect a link even if the link is still on the site
Hi Folks, I've got a client who has a duplicate content because they actually create duplicate content and store the same piece of content in 2 different places. When they generate this duplicate content, it creates a 2nd link on the site going to the duplicate content. Now they want the 2nd link to always redirect to the first link, but for architecture reasons, they can't remove the 2nd link from the site navigation. We can't use rel-canonical because they don't want visitors going to that 2nd page. Here is my question: Are there any adverse SEO implications to maintaining a link on a site that always redirects to a different page? I've already gone down the road of "don't deliberately create duplicate content" with the client. They've heard me, but won't change. So, what are your thoughts? Thanks!
Technical SEO | | Rock330 -
Spammy nofollow links
Hello, One of our clients - a cleaning business - has a heck of a lot of spammy nofollow links pointing to their site. The majority of the links are from comments or 'pingbacks', most with the anchor text 'cheap nfl jerseys' or 'cyber monday ugg boots'. After researching the subject of spammy nofollow links, it seems there is a lot of uncertainty regarding the negative affect these could have on your SEO efforts. So I guess my question to the community is: if your site was suddenly hit by a plethora of spammy nofollow links, what would you do and why? Cheers, Lewis
Technical SEO | | PeaSoupDigital0 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
Unnatural links in webmaster tools
Google Webmaster Tools notice of detected unnatural links to my site.I download latest link from google webmaster tool and decided to remove links from last four months.I also got several links from directory sites and i want to remove the links, how to delete links from directory sites ? I f there is no way to delete directory link , please let me know other option to get rid of this issue.
Technical SEO | | Alick3000 -
Remove Bad Links Or Build New
Hello, After deeply assessing our back links we have come to the conclusion that we have too many links that have been devalued and also some spammy looking links.... Our next question is do we remove these bad links and start a fresh or do we just build new white hat links?? Thanks, Scott
Technical SEO | | ScottBaxterWW0 -
Link Juice
When we say "link juice", does it mean that a particular page has link juice ( due to backlinks pointing towards the page ) or each link on that page has link juice which it passes to the target page I suppose "link juice " is different from Pagerank ?
Technical SEO | | seoug_20050 -
Adding no follow links on my site
I am getting a warning about having too many links on my page www.accessoriesonline.co.uk (152) but I don't want to remove any links from the site. Its an ecommerce site with categories across the top, featured products and then a further category navigation in the footer. Would it be beneficial if I added a rel="nofollow" to the links in the footer as these are duplicates of the one's in the header or would this harm the links in the header and the destination URL's which I definitely want to be crawled? Also, does anyone know if SEOMOZ considers links with a rel=nofollow as an actually link when they calculate their overview? Thanks in advance
Technical SEO | | gavinhoman0 -
Any value in external links to image files?
Let's say you have www.example.com. On this website, you have www.example.com/example-image.jpg. When someone links externally to this image - like below... { is < {a href="www.example.com/example-image.jpg"} {img src="www.example.com/example-image.jpg"} {/a} The external site would be using the image hosted on your site, but the image is also linked back to the same image file on your site. Does this have any value even though the link is back to the image file and not the website? Also - how much value do you guys feel image links have in relation to tech links? In terms of passing link juice and adding to a natural link profile. Thanks!
Technical SEO | | qlkasdjfw1