Google Business Details on the SERP
-
Good morning,
We've recently launched Pea Soup Digital, a new UK-based digital agency. However, when you search 'pea soup digital' in Google, the business info doesn't appear on the right-hand-side of the SERP. But when you search 'peasoup digital' it appears? Our Google+ and business account have the name registered as separate words - Pea Soup Digital - so why is Google doing this?
It's not the end of the world, but slightly annoying. Is there anything we can do?
There's also an issue of our privacy policy page ranking above the home page. I know it's early days (1 week), so Google might be sorting itself out, but I guess we could add this page to the robots.txt file?
Cheers,
Lewis
-
Thanks for your swift replies, Alick and Chris. Much appreciated!
-
Hi Lewis,
I think you need to give it a little more time. I recently launched a new site and the business info only appeared on the right hand side of the SERP's while searching for "www.domain.com" rather than the business name. A month later a search for the business name is pulling down Google+ info correctly.
You can speed the process up by obtaining high quality backlinks - ideally with Pea Soup Digital as the anchor text and/ or by sharing great content on your site.
I couldn't replicate the privacy policy issue, so it may well have sorted itself out. To be safe you could block it using robots.txt.
Nice site btw
-
Hi Lewis,
You need to give it a little bit of time, you need to teach Google that your brand is "pea soup digital" the more you go out and tell the world this the more Google will learn that is your name.
How do you do this I hear you shout at your monitor? Well you can do this via backlinks, social (Who doesn't love talking about pea soup!) and anything else you can think of that just gets your name out there.
Take a look at some of these to give you a head start -
http://moz.com/blog/using-modern-seo-to-build-brand-authority
http://moz.com/blog/4-ways-to-build-trust-and-humanize-your-brand
http://moz.com/blog/social-norms-build-a-strong-brand
And much more!
The reason Your privacy policy is ranking higher is firstly you're new and subject to change so don't worry it will change, it could be it has some more content and Google thinks that is what the user is looking for when searching for the term. Work on your brand and it will turn around (or look into a bit more content explain why your the best pea soup in town on your homepage)
tl:dr - Give it some time so Google can understand your brand terms, while you are waiting create some back links (My pro tip is do this why listening to /journey "don't stop believing" ) get people talking about you.
Hope that helps and all the best.
P.S you've got the rel=publisher which is a great start!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
8 New Location Pages Have Been Indexed But Only 1 Is Showing in SERPS
Hi All Thank you in advance for any help. Previously we were sending all keyword traffic to our homepage, targeting the main keyword garden rooms plus the seed keywords eg garden studios, garden offices etc. We created 8 new pages, 4 for each main seed keyword and location and these went live on May 12th. The pages are indexed by google. The issue is that all searches, except for garden annex brighton, are still pointing to the homepage and not the new location/service pages and now we're on July 27th it seems enough time has gone by. We've setup this post to ask the question, what can we do to reinforce to google that we want the services pages listed in SERPS and not the homepage? Here is the list of new pages : - garden offices brighton garden offices sussex garden gyms brighton garden gyms sussex garden annexes brighton garden annexes sussex garden studios brighton garden studios sussex Many Thanks
Local SEO | | DigitalProgress0 -
Should local businesses focus exclusively on a local SEO strategy (and forget traditional SEO)?
Hello Friends! I work at a small, local company. We definitely want to rank high for local search , so we see the value of having a local SEO strategy. But does it make sense for us to also invest in a traditional SEO strategy? My understanding is that a traditional SEO strategy is focused on improving your site's visibility on a national or international scale. Does this make sense for my company if only local customers convert? If we had unlimited time and resources, I'd be all for a traditional SEO strategy. I understand that the more traffic, backlinks, etc. my site generates from producing relevant content, the higher my ranking. But my company has to be very strategic about where we spend our time since our resources are limited. So...How much can or does a traditional SEO strategy impact local search results? I'd hate to spend the time writing a beautiful SEO-optimized blog on dog grooming, for example, if that effort won't impact my SERP ranking when someone in my area searches for "dog grooming near me." I'd love to hear your thoughts!
Local SEO | | annav0520 -
Anyone Seen Google Search Suggestions Like this?
I was putting a URL into a Google Spreadsheet and wanted to link to the url. The domain is a .legal domain and when I put it in I got instant search suggestions for a VF-Law.com (different firm in different state) but nothing showed for the .legal domain. I believe the site has only been up a few months but it is indexed in Google. I wondered if there is an issue with these newer domain extensions and Instant Search? Thoughts? I have attached an image here. 1BnYthO
Local SEO | | RobertFisher0 -
Google cache is showing the wrong URL with CCTLD's
Hi Folks, At Lightspeed we decided to setup local websites with CCtld's. Momentarily we have issues with the Google cache. I'm not sure what's going wrong. For example if I check the Google cache of www.lightspeedhq.be in the Belgium Google it refers to www.lightspeedhq.nl. See link: https://webcache.googleusercontent.com/search?q=cache:fm0XIZ8sEe8J:https://www.lightspeedhq.be/+&cd=2&hl=nl&ct=clnk&gl=be We have the same problem for our www.lightspeedhq.co.uk website, which is referring to www.lightspeedhq.com: https://webcache.googleusercontent.com/search?q=cache:OXdAIIFa7AYJ:https://www.lightspeedhq.co.uk/+&cd=1&hl=en&ct=clnk&gl=uk Does Google sees it as duplicate content? Or don't we have to use 'Alternative Hreflang'? A week ago we changed our canonical links which were actually randomly referring from .be > .nl and .co.uk to .com. What can we do now to make sure all is properly indexed? Best, Ruud
Local SEO | | Ruudst0 -
SEO: Directory Listing Help with Two business locations in different states
Hello! I am in the process of building my second location, and will be moving to Nashville TN. My first location is located in ohio, and I am changing my primary location to nashville, but still want to keep my clients in Ohio... At least for the first year. As for directory building, what is the best option? 1.) Should I create two separate directory listings for each location and then direct www.domain.com to Nashville directory, and then www.domain.com/ohio-wedding-photographer/ to the Ohio listing in the directory? Or do you create one directory and mention I have offices in both Ohio and nashville? Is it bad to have two listings for each location if they have different addresses and phone numbers? Thank you!
Local SEO | | jean78780 -
Google Webmaster and Multi Country
Lets say I have: www.domain.com/au www.domain.com/uk www.domain.com/nz In Webmaster, should each of those be setup as a separate site, targeted to the relevant country? Does the country targeting in Webmaster bear much weight? Cheers 🙂
Local SEO | | blitzna100 -
Google "pigeon" update, is Google turning search over to all the directories?
The recent news re an update by Google is beginning to show some interesting changes. The first major piece on this came from SearchEngineLand and had top local people like Linda Buquet commenting. Another post on this regarding a "yelp" correction from Search Engine Land was also illuminating. With the real estate vertical, I am seeing zero local companies in Houston, in the first couple of SERP's, other than the large MLS system, HAR. The others showing are all real estate directories that are nationwide like realty com, zil low, tru lia, etc. You literally cannot get a local brokerage to show on the first two pages of serps using any high volume keyword.
Local SEO | | RobertFisher
Does this mean Google is choosing to begin relegating its search results to the directories? Obviously, there is no right answer, but it certainly means those of us in the agency world need to be very careful (yes, even more so) going forward. I appreciate your comments. Robert2 -
How do you get on Google Define?
I've noticed that when searching "define: _________ " there are times when Google will bring up a definition from a website. An example of this is when I searched "define: meta tag". Google brings up the definition given by searchenginewatch.com. When searching "define: meta description" Google returns a definition from hubspot.com. I also searched "define: seo" and Google returned a result from Wikipedia. So here's my questions: 1. How do I create a definition that appears in the SERPs? (is there code I should use for this? Does anybody know exactly how to do this?) 2. if I get a definition up, would the location effect the returned results? e.g. I put up a definition for "gobbledygook" on dansnasvhillebarbershop.com (of course located in Nashville). When Nashville locals search for the definition of "gobbledygook" will it pull the definition from dansnashvillebarbershop.com? 3. Do you have any places where I can read more about how it works and strategies to get definitions to come up in google? Thanks!
Local SEO | | Marshall_Motors0