Knowledge Graph Quick Answer Box: Is there anything we can do to get our content to appear there?
-
Hi everyone,
The quick answers box can be really helpful for searchers by pulling through content which answers their question or provides a clear description of an item or entity.
Our client appeared in the quick answer box for a period of time with their description of a product, but have since been replaced by one of their competitors. Previously, the answer was provided by Wikipedia.
Is there anything we can do to help get our client's content back in there? We've been looking at possible structured data we can use but haven't found anything. Also suggesting our client ensures they have a paragraph within their copy which is a clear, concise description of the product that Google can pull. Can anyone give any suggestions?
Thanks
Laura
-
Hi Laura. There was a recent discussion related to this here: http://moz.com/community/q/google-box. It sounds like you've already applied the relevant structured data: https://developers.google.com/structured-data/customize/social-profiles, so it may come down to searcher intent / strength of the competitor. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema for Knowledge Graph Card
Hello, all! I have a client who's Fortune 500 - has all the good "stuff" that is associated with pulling in proper info into the knowledge graph/company information box - Wikipedia, strong citations, etc., but the card is showing the wrong company type! Has anyone had experience with influencing this via Schema or anything else clever? Note that the correct company type is referenced in all the usual spots. Thanks!
Intermediate & Advanced SEO | | SimpleSearch1 -
Duplicate content issue
Hello! We have a lot of duplicate content issues on our website. Most of the pages with these issues are dictionary pages (about 1200 of them). They're not exactly duplicate, but they contain a different word with a translation, picture and audio pronunciation (example http://anglu24.lt/zodynas/a-suitcase-lagaminas). What's the better way of solving this? We probably shouldn't disallow dictionary pages in robots.txt, right? Thanks!
Intermediate & Advanced SEO | | jpuzakov0 -
If I put a piece of content on an external site can I syndicate to my site later using a rel=canonical link?
Could someone help me with a 'what if ' scenario please? What happens if I publish a piece of content on an external website, but then later decide to also put this content on my website. I want my website to rank first for this content, even though the original location for the content was the external website. Would it be okay for me to put a rel=canonical tag on the external website's content pointing to the copy on my website? Or would this be seen as manipulative?
Intermediate & Advanced SEO | | RG_SEO1 -
Rotating content = Google Penalty?
Hi all. We have an ecommerce site which features various product sections. In each section you might have 60 products each displayed neatly in pages of 10. We recently added functionality, so that if a product is out of stock, it will automatically drop that product to the back of the list and bring another in stock one forward. We're just worried that Google will view the same information, repeatedly rotating on the first page of 10 products (the page that ranks) and think we're in some way trying to trick Google into thinking the content is fresh? Does anyone have a throw on this? Is it likely to penalise us? Thank you!!! Ben
Intermediate & Advanced SEO | | bnknowles10 -
Can pop-ups cause duplicate content issues in product pages?
Normally for ecommerce clients that have 100's of products we advise for size guides, installation guides etc to be placed as downloadable PDF resources to avoid huge blocks of content on multiple product pages. If content was placed in a popup e.g. fancybox, across multiple product pages would this be read by Google as duplicate content? Examples for this could be: An affiliate site with mutiple prices for a product and pop-up store reviews A clothing site with care and size guides What would be the best practice or setup?
Intermediate & Advanced SEO | | shloy23-2945840 -
Local SEO and PO Boxes
What is the best way to do local SEO when the business has a physical address, but the mailing address is through a PO Box. Can you still list your business on Google Maps, Google places, yahoo, bing etc... with the physical address?
Intermediate & Advanced SEO | | melen0 -
Yahoo answers api
I'm thinking about using the yahoo answers api for my site for the real estate niche (to build up some content for potential visitors) in a forum style, how should i go about seo with this method? I don't want to get penalized for duplicate content so I wanted to know what the best seo practice would be for something like this?
Intermediate & Advanced SEO | | chrisomega0 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | | Creode0