Advice on improving ecommerce product detail pages to rank better in google search results.
-
Hi all,
I run an ecommerce website, not a great ranked site, however i want to try and improve the product detail pages. To do this, i am first going to focus on 1 page (this one: http://goo.gl/eS62SU)
If i type the product code directly into google.co.uk search i am on the 8th page (see https://www.google.co.uk/#q=hac-hfw2220r-z&start=70) which is a bit poor to say the least.
I see this kind of thing for a lot of my products. Hence, i am going to see if over the next month or two i can get this one page moving up the rankings purely with on page optimisation.
I would like to ask a couple of things:
1. Is there anything that jumps out at you as to why that product detail page could NOT ever rank well, i.e some code / set up of page etc that prevents google ranking it
2. Any advice you could give that might improve that page in rankings for its product code.
FYI - I can not change the dynamic URL, I only have control over such things as product name / summary / features / spec etc
any advice welcome
-
Took a quick look at the page, and nothing majorly technical jumped out at me as preventing or hindering page rankings. I always suggest making sure your site's set up in Moz Analytics and looking at the crawl diagnostics, which show a lot of common technical problems. (If you haven't already, of course.) I did notice that on your example, the title tag is too long and Google truncates it.
For e-commerce, the big separator between leaders is content. The more you can create unique content about your products -- start with the most important ones -- the better off you will be. Make sure you have unique product descriptions. People love video. And people also love solutions or knowledge about how to use the product and what it will solve for them. You do a great job at listing the specs and features, but what's the value add? A quick look at the competition in the SERPs shows that your competitors, they aren't doing a good at this, and it would set you apart.
Additionally, I also noticed that your site in general has a pretty low domain authority, and the product page in question doesn't have any backlinks. These will definitely affect your rankings. Before jumping on building links, I highly suggest reading our beginner's guide to link building, which will walk you through the pros, cons, and best practices to build links as you don't want to get into trouble with Google over links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitelink search in google search for Brand name redirect me to 404, how?
Hi All, When I search my brand name in google and in google search result my site appears with sitelink and in site link there is option of search when I search any keyword in that search then that search redirect me to 404 page of my site. I found I have implemented wrong schema at category page for search action and then I fixed the bug but 5 days passed away still google showing 404 of my search action. I have not implemented schema for search action at homepage. Now please let me know what is the issue?
Technical SEO | | amu1230 -
2 pages ranking for same keyword.. Need some advice on what to do.
Here's my question. When I first started my website we started Using keyword anchor building links To my homepage . Over the years Our business has expanded to more than just baby headbands. I now have a baby headband page. When tracking my rankings. I sometimes see Both pages in Google for the same keyword. Other days I do not see both of them. My question is Should I continue building links and keyword anchor text for the home page Or should I switch them and start building keyword-rich anchor text for my baby headband page. I'm just wondering if the Search engine is confused by the two. When searching for the keyword baby headbands. I will sometimes show up for eight and nine. 8 is my home page and 9 is for the baby headband page. I have always shown up for the keyword "baby Headbands" for my home page.
Technical SEO | | PB20070 -
Wrong page ranked in Google, specific example
Hi All, I've searched for previous questions and many talk about the same problem but do not post an actual example. I am also thinking to do a blog post and a series of experiments once there is a theory. My target keyword is "Exhibition Stand Hire" and this is the target page on our site http://goo.gl/qt54lb Site appears on page 6 of SERPS (google.co.uk), but instead of this page a homepage is listed. But if I'm searching for the term using quotes, ie "Exhibition Stand Hire" the right page appears on page 4 of the SERPs. Our home page only uses the keyword in the body text, while target page is very optimised. Could it be over-optimised? I've tried mixing up words in the title tag to not offer an exact match, also i've varied the anchor text of all incoming links but that didn't fix the problem. (Hence why at the moment they all use different terms to point to this page) None of this helped alter what page is chosen to appear. Is it simply the matter of page not being strong enough compared to other less relevant pages on the site? How come many other sites rank better with much less effort? (i'm using OSE to determine competition) Thank you.
Technical SEO | | georgexx0 -
Has Google stopped rendering author snippets on SERP pages if the author's G+ page is not actively updated?
Working with a site that has multiple authors and author microformat enabled. The image is rendering for some authors on SERP page and not for others. Difference seems to be having an updated G+ page and not having a constantly updating G+ page. any thoughts?
Technical SEO | | irvingw0 -
Wrong Page Ranking
Higher-level page with more power getting pushed out by weaker page in the SERPs for an important keyword. I don't care about losing the weaker page. Should I: 404 the weaker page and wait for Google to (hopefully) replace it with the stronger page? 301 the weaker page to the stronger page? NOTE: Due to poor communication between content team and myself, the weak and strong pages have similar title tags (i.e, "lawsuits" and "litigation")
Technical SEO | | LCNetwork0 -
Google Search Parameters
Couple quick questions. Is using the parameter pws=0 still useful for turning off personalization? Is there a way to set my location as a URL parameter as well? For instance, I want to set my location to United States, can this be done with a URL param the same way as pws=0?
Technical SEO | | nbyloff0 -
Www or no www in search results??
I am working with a client, and when I check on SERP placement, I never see the "www" in the SERP's only nameofcustomer.com not www.nameofcustomer.com. Of course there is a redirect going on...Question is...should this matter at all? I dont understand the relationship between this kind of redirect and SEO. Thank Mozzers
Technical SEO | | Giggy0 -
Google rankings tanked....Now what?
We just experience a drop in Google rankings, some pretty harsh, across all of the keywords we have been ranking greater than 50. I’m a noob at SEO, but a technical noob so I started doing my home work. I’ve seen references to the “google dance” and “Honeymoon”, but this hit seems to have effected competitors too. Everyone seems re-ranked with several junk directories jumping up more than I think they should. Has anyone else seen this? Is this more Google algorithm adjustment or a natural settling based on our new SEO attempts? In either case, what should we do next? I know there is a holistic approach and everything is important however, we need bang for the buck at this point to before we start bleeding. One or two next steps? Our industry is residential cleaning and the site is www.bitabliss.com Here is a little history:
Technical SEO | | BitABliss
The site that’s been running for about 2 years. We initially put up a very basic “throw something up” site without much thought of SEO except for some basics and a long tail approach with a blog, FaceBook and Twitter. We launched an updated site on Feb 23. with new theme and this time some, “on page” work to better hit the basics. The site structure was kept the same and we added on some more localized content in hopes to take advantage of local searches. Also, enter SEOMoz to get us tracking things (Yay MOZ). Until yesterday, we had been doing pretty well in some of our target cites even with the more basic site. When we launched the new site focusing on page titles, descriptions and page content, and a few directory attempts. We started to see some incremental growth. It seemed to me that this kind of growth meant that we were doing the right things and doing a better job than some of the other sites. Any way, yesterday we got smacked down. This seems too harsh for a for the slow increases we have seen over the last month. Any thoughts you have would be great appreciated. Thanks! -Shawn1