Domain vs Sub Domain and Rankings
-
Hi All
Wanting some advice. I have a client which has a number of individual centres that are part of an umbrella organisation. Each individual centre has its own web site and some of these sites have similar (not duplicate content) products and services. Currently the individual centres are sub domains of the umbrella organisation.
i.e. Umbrella organisation www.organisation.org.au
Individual centres are sub domains i.e. www.centre1.organisation.org.au, www.centre2.organisation.org.au etc.
I'm feeling that perhaps this setup might be affecting the rankings of the individual sites because they are sub domains.
Would love to hear some thoughts or experience on this and whether its worth going through the process of migrating the individual centre domains.
Thanks
Ian
-
Without being able to view stats on the domains in question, it is impossible to give you the best advice. Generally speaking, subfolders get better results than subdomains, but there are many other factors to consider.
If you can't move to a subfolder structure, then skip this issue and start down the list of other technical optimization best practices. With time and traffic, I'm sure you'll gain in your organic rankings for selected keywords. In my experience, a domain name is but a small factor of the overall picture. The issues you'll have with these subdomains are more of a marketing cost than an SEO cost.
-
Thanks Fahad
See my response to Munther above. Do you think that changing to centre1.org.au, centre2.org.au might be an improvement over subfolders?
Ian
-
Thanks Munther
Each centre is individually branded and managed so I don't think sub folders would have really worked in this case. There are also a number of smaller centres that are already in subfolders of the main site. My concern is that the amount of similar content in sub folders and sub domains and wanting to rank for similar keywords for those sub domains or pages might be diluting the rankings overall. Also it appears in some cases the main domain might be taking precedent over the individual centres for rankings.
Ian
-
if I were you I would change the site structure and apply following
organisation.org.au/center1
organisation.org.au/center2
organisation.org.au/center3would redirect old subdomains to sub-folders with 301.
This has been discussed several time, even Rand has a white board friday for this.
Lastly, yes it's worth moving subdomains into sub-folders, you will notice ranking increase by doing so
-
Hi Ian,
If the sub domain is active for some time and have gathered links, I recommend not to change it to main domain. It is good to have it as sub folders if you are building it from scratch and the main organization home page can have clear landing instructions to its sub centers. Each individual center can have separate NAP content to attract local traction.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website ranking on Google dropping for unknown reason while rankings are improving on Bing. Please help!
one of my websites www.resumeble.com is showing a constant drop in rankings. Earlier the website was ranking for major keywords like resume writing services etc. I used Ahrefs site audit to find issues. According to Ahrefs there was a huge issue of duplicate pages, which is now resolved by proper canonical tag insertion. The site is built on Angular. Fetch report in Google shows perfect code and Sitemap is also perfect. Manual action reporting in webmaster shows no warning. Please suggest what steps should I take to fix this issue.
Technical SEO | | mayyaa40 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
Sudden decline in ranking
Hi SEO People, Rankings for one of my search keywords has declined over the last two weeks from place 2-4 down to 13-15 on Google NZ. It had sat at the place 2-4 level for months. Nothing has changed on any of the sites above/below ours, and nor have any changes been made to our site. All our other, similar, keyword rankings have either stayed unchanged or improved. Does anyone have any bright ideas?
Technical SEO | | chris.elevate0 -
Sudden Ranking Drop
One of my clients websites : http://www.renta-vw.co.za experienced a sudden ranking drop on 24/08/2012 for 2 of the Keyword terms : The 2 terms are : cheap car hire cape town cheap car rental cape town. The site ranked top 3 in Googel.de, Google.com, .co.uk, .nl I'm not sure if it is just a 'Google Dance' or something else at play? I checked Webmaster tools and did not see any messages from Google... This is causing a big loss of revenue for my client and after doing extensive analysis, I'm not the wiser as to what the issue is? Please assit. Thanks, Marnus
Technical SEO | | MarnusW1 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
Rankings Dropped Dramatically
Hi All, I need some advice on this one, one of our websites is performing very badly and I am lost to know why. We migrated from an old website www.myclient.co.uk and re-directed to www.myclient.com. The issue we had was that the old site relied on search results i.e. www.myclient.co.uk/search+villas+in+marbella However most ranked url's were not as tidy as the example above and had lots of characters. Because of this and the fact that all incoming links were to the homepage we do not carry out any 301 re-directs. In some keywords we have increased our rankings but for others we have dropped dramatically. keyword 1 4th Jan position 22 9th Jan position 90 keyword 2 4th jan position 34 9th jan position 89 keyword 3 4th jan position 12 9th jan position 16 (a smaller drop than the others) We do have some top 10s for this domain so I don't think we have been penalised for anything but I am shocked to see such drops in rankings. I have setup the website so that each page targets different keywords and I have checked and they get A grades within SEOmoz. Any advice would be really appreciated, as the client is not too happy at the moment. Many thanks Andy
Technical SEO | | iprosoftware0 -
External Links from own domain
Hi all, I have a very weird question about external links to our site from our own domain. According to GWMT we have 603,404,378 links from our own domain to our domain (see screen 1) We noticed when we drilled down that this is from disabled sub-domains like m.jump.co.za. In the past we used to redirect all traffic from sub-domains to our primary www domain. But it seems that for some time in the past that google had access to crawl some of our sub-domains, but in december 2010 we fixed this so that all sub-domain traffic redirects (301) to our primary domain. Example http://m.jump.co.za/search/ipod/ redirected to http://www.jump.co.za/search/ipod/ The weird part is that the number of external links kept on growing and is now sitting on a massive number. On 8 April 2011 we took a different approach and we created a landing page for m.jump.co.za and all other requests generated 404 errors. We added all the directories to the robots.txt and we also manually removed all the directories from GWMT. Now 3 weeks later, and the number of external links just keeps on growing: Here is some stats: 11-Apr-11 - 543 747 534 12-Apr-11 - 554 066 716 13-Apr-11 - 554 066 716 14-Apr-11 - 554 066 716 15-Apr-11 - 521 528 014 16-Apr-11 - 515 098 895 17-Apr-11 - 515 098 895 18-Apr-11 - 515 098 895 19-Apr-11 - 520 404 181 20-Apr-11 - 520 404 181 21-Apr-11 - 520 404 181 26-Apr-11 - 520 404 181 27-Apr-11 - 520 404 181 28-Apr-11 - 603 404 378 I am now thinking of cleaning the robots.txt and re-including all the excluded directories from GWMT and to see if google will be able to get rid of all these links. What do you think is the best solution to get rid of all these invalid pages. moz1.PNG moz2.PNG moz3.PNG
Technical SEO | | JacoRoux0 -
Website Ranking Issue
Hi, We have been performing our own onsite of offsite SEO along with external assistance and have ranked well over the years with minimal impact from Google updates. Howevr the last so called Panda update has affected us heavily pushing our main phrase 'web design melbourne' from 2nd to 7th where we have been for almost 2 months now on Google.com.au irrespective of onsite or offsite work. We have been trying to find signs of any onsite, IP, duplicate content, titles or other issues that may be holding us back to no avail. The only flag that Google webmaster tools is showing is a number of bad internal site links, which I think is a glitch with the CMS we are using. Even the SEO MOZ tool gives us a higher ranking compared to most competitors on page 1 of Google.com.au for our main phrase. The biggest difference between us and competitors is we chose to target an internal page specific to the topic rather than our homepage. With this sadi we have also reduced our keyword density and content quantity inline with the other sites homepages. Can anyone help shed some light on this? and perhaps something obvious that we have missed, or where we should be looking? Thanks.
Technical SEO | | paulsid0