Product Schema implementation
-
Hi
Once you have added structured data to a web page, say adding 'product schema' to a product page how long can you reasonably expect before it take effects, ie. displays rich snippets ?
Also in the case of product schema what triggers the display of the rich snippet ? is it a branded keyword and product title search or just a product title search or can it result from a generic keyword search too ?
All Best
Dan
-
great thanks Chris
-
In my experience it takes a couple of days to show up. And generic keyword search will "trigger" (you'll see the rich snippet)
Best
-
Thanks Alick !
RE: If you're marking up your content for rich snippets, you can let us know
How do we let them know ?
Also how do i use this to see what triggers the snippet, i thought this was just for testing correct implementation: https://developers.google.com/structured-data/testing-tool/
many thanks
dan
-
Hi,
For first part of your question I am quoting Google -
"Once you've marked up your site's content, Google will discover it the next time we crawl your site (although it may take some time for rich snippets to appear in search results, if we do choose to display rich snippets for your site). If you're marking up your content for rich snippets, you can let us know. Google won't be able to individually reply to your message, but we may use the information you supply to improve our detection and display of marked-up content.
For second part use below tool
https://developers.google.com/structured-data/testing-tool/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Inspector, Rich Results Tool, GSC unable to detect Logo inside Embedded schema
I work on a news site and we updated our Schema set up last week. Since then, valid Logo items are dropping like flies in Search Console. Both URL inspector & Rich Results test cannot seem to be able to detect Logo on articles. Is this a bug or can Googlebot really not see schema nested within other schema?Previously, we had both Organization and Article schema, separately, on all article pages (with Organization repeated inside publisher attribute). We removed the separate Organization, and now just have Article with Organization inside the publisher attribute. Code is valid in Structured Data testing tool but URL inspection etc. cannot detect it. Example: https://bit.ly/2TY9Bct Here is this page in URL inspector: By comparison, we also have Organization schema (un-nested) on our homepage. Interestingly enough, the tools can detect that no problem. That's leading me to believe that either nested schema is unreadable by Googlebot OR that this is not an accurate representation of Googlebot and it's only unreadable by the testing tools. Here is the homepage in URL inspector: In pseudo-code, our OLD schema looked like this: The NEW schema set up has the same Article schema set up, but the separate script for Organization has been removed. We made the change to embed our schema for a couple reasons: first, because Google's best practices say that if multiple schemas are used, Google will choose the best one so it's better to just have one script; second, Google's codelabs tutorial for schema uses a nested structure to indicate hierarchy of relevancy to the page. My question is, does nesting schemas like this make it impossible for Googlebot to detect a schema type that's 2 or more levels deep? Or is this just a bug with the testing tools?
Technical SEO | | ValnetInc0 -
Does a number of products in anchor text (link to product list page) have any influence on SEO?
For example: shower cabins (660), used in our onpage-navigation which links to a product list page.
Technical SEO | | Maxaro.nl0 -
Woocommerce and individual category/product set-up
Hi All, Very new to SEO but trying to make small meaningful changes to wordpress site. My question is whether it would be better for me to bypass this category page (http://liliglace.com.br/categoria-produto/personalizados/) (website is in Portuguese) and go straight to the underlying product pages by creating individual categories for each product. I think this will increase SEO efficiency and clarity on the site with regard to these 3 products but I am worried about having a Woo-commerce category page with just one product page. I know that the plugin goes straight to the product page but is there a risk of duplicate content regarding the unused category page? Also long Urls! The Casamento (Wedding) category is already set up this way and same question applies. Any help or guidence wold be greatly appreciated. Thanks
Technical SEO | | Eoinfitz0 -
Ecommerce site product reviews, canonicals – which option to choose?
Recently, I discovered that only the first 4 reviews on our product pages are crawled and indexed. Example: http://www.improvementscatalog.com/eucalyptus-deep-seat-furniture-group/253432 I'm assuming it's due to the canonical that's on the product page http://www.improvementscatalog.com/eucalyptus-deep-seat-furniture-group/253432" />. When you click on page 2 of the reviews, the url does not change, but the next batch of reviews appears on the product page. Same with page 3, etc… The problem is the additional pages are not being crawled and indexed. We have to have the canonical on the product page because our platform creates multiple urls for each product page by including each category where the product resides, related link parameters, etc in the product url (example: http://www.improvementscatalog.com/eucalyptus-deep-seat-furniture-group/patio-furniture/outdoor-furniture/253432) – trust me, it gets ugly! I've researched other Moz answers and I've found that there appears to be a couple of ways to fix the issue. Any ideas/help/guidance/examples on the below options is greatly appreciated!!!! Show only 4 reviews on the first page and place the remaining reviews on a new page by themselves (similar to how Amazon does it). However, I would rather keep all of the reviews on the product page if possible. Add page 2, page 3, etc parameters to the url to display the remaining reviews and adding rel=prev/next. If we chose option 2, would each product page have a different canonical? If so, would it create a duplicate content issue since the above-the-fold content, title tag and meta descriptions would all be the same? Also, would you include each additional page in the sitemap? We had a similar issue with our category pages and we implemented the "viewall" in the canonical. Would that work for our reviews? Thanks in advance for your help!
Technical SEO | | Improvements0 -
Using Product Page Content from an Offline Website
Hi all, We have two websites. One of the website's no longer sells product range A. However, on the second website, we would like to sell range A. We paid a copywriter to write some really good content for these ranges and we were wondering if we would get stung for duplicate content if we took these descriptions from website 1 and placed them on website 2. The products / descriptions are live anymore and haven't been for about 6 weeks. We're ranking for some great keywords at the moment and we don't want to spoil that. Thanks in advance! D
Technical SEO | | 10dales0 -
Duplicate content in product listing
We have "duplicate content" warning in our moz report which mostly revolve around our product listing (eCommerce site) where various filters return 0 results (and hence show the same content on the page). Do you think those need to be addressed, and if so how would you prevent product listing filters that appearing as duplicate content pages? should we use rel=canonical or actually change the content on the page?
Technical SEO | | erangalp0 -
Implementation of rel="next" & rel="prev"
Hi All, I'm looking to implement rel="next" & rel="prev", so I've been looking for examples. I looked at the source code for the MOZ.com forum, if anyone one is going to do it properly MOZ are. I noticed that the rel="next" & rel="prev" tags have been implemented in the a href tags that link to the previous and next pages rather than in the head. I'm assuming this is fine with Google but in their documentation they state to put the tags in the . Does it matter? Neil.
Technical SEO | | NDAY0 -
Where to put Schema On Page
What part of my page should I put Schema data? Header? Footer? Also All pages? or just home page?
Technical SEO | | bozzie3114