Product Schema implementation
-
Hi
Once you have added structured data to a web page, say adding 'product schema' to a product page how long can you reasonably expect before it take effects, ie. displays rich snippets ?
Also in the case of product schema what triggers the display of the rich snippet ? is it a branded keyword and product title search or just a product title search or can it result from a generic keyword search too ?
All Best
Dan
-
great thanks Chris
-
In my experience it takes a couple of days to show up. And generic keyword search will "trigger" (you'll see the rich snippet)
Best
-
Thanks Alick !
RE: If you're marking up your content for rich snippets, you can let us know
How do we let them know ?
Also how do i use this to see what triggers the snippet, i thought this was just for testing correct implementation: https://developers.google.com/structured-data/testing-tool/
many thanks
dan
-
Hi,
For first part of your question I am quoting Google -
"Once you've marked up your site's content, Google will discover it the next time we crawl your site (although it may take some time for rich snippets to appear in search results, if we do choose to display rich snippets for your site). If you're marking up your content for rich snippets, you can let us know. Google won't be able to individually reply to your message, but we may use the information you supply to improve our detection and display of marked-up content.
For second part use below tool
https://developers.google.com/structured-data/testing-tool/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product photo links appear in search results
Since I'm new, I don't have any information. Product photo links appear in the search results. Is this a problem? because when you click on the link, it does not take you to a page, but to a blank page with only a photo. What should I do for this situation?
Technical SEO | | UgurKarabulut0 -
Is My Site Structure Suppressing Product Pages
Hey Guys, I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well. There are two things that I think could be causing the issue, but I could use some extra eyes on this. Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/ It seems like an adjustment to how my products are structured in the site might go a long way. If you have any experience with this and could weigh in on it, I'd appreciate it.
Technical SEO | | robbinsinternational0 -
Unique page for each product variant? (Not eCommerce)
Hi Mozzers, Just looking for a little advice before I launch into a huge workload. We have landing pages for vehicle manufacturers. We then have anchor links in that page for each vehicle model that manufacturer has, with further info on the model further down the page. So we're toying with the idea of launching a unique page for each of the models rather than having them all on the same landing page. This will take an age and a minute but if it is worth it, we want to do it. Do you guys see a benefit to having unique pages for each model? Do you think it would attract more natural links? Would this help or hinder the manufacturer landing page in general? Should the manufacturer landing page be noindex so as to avoid duplicate content issues? I can see a lot of work and risk, just looking for a few opinions. PM for more info. Thanks a lot people, Jamie
Technical SEO | | SanjidaKazi0 -
Product Descriptions for Localized eCommerce Store
Hi, We currently have an eCommerce store that only sells in one country. We are going to open separate stores that will target different countries. As far as product descriptions go my initial plan was to use the same descriptions but then block product pages from being indexed. However this has also ended up blocking us from being able to use Google's product listing ads (it rejects the data feed due to not being able to index the products). Is there a way to copy the descriptions and avoid a delicate content issues without blocking our product pages from being indexed? Thanks for your help!
Technical SEO | | pgicom0 -
Webmasters tools - Need to update every time you add a new product/page to an ecommerce
Hi guys, I run an ecommere store and we are constantly receiving and uploading new products. Do we need to update the sitemap every time we upload a product? Google Webmasters tools shows that the number of URLs received is higher than the number of indexed URLs. They should match right? Thanks and regards
Technical SEO | | footd0 -
Pros and Cons of Rel Author on Product Pages
I've heard that having rel=author enabled on your pages can be great for increasing click through rate but you should not use it on every page on your site. What are the pros and cons of using rel=author on product pages? Do you use rel=author on your product pages or just on your blog articles?
Technical SEO | | Charlessipe1 -
Would having the same paragraph on every product page be bad?
I am trying to figure out if having the same paragraph on every product would be a bad thing. I know it would be bad to have the same description on every product, but this isn't a description it is a helpful paragraph stating this: Having trouble finding the wheelchair part you need? Please call us at 1-800-328-5343 or fill out the (Link)Wheelchair Parts Request Form(Link). One of our friendly customer service representatives will be happy to help you. Or would it be best to just have the "wheelchair parts request form" Link on every page Or would it be best to have neither and try putting that in a higher category making it on one page instead of every product page?
Technical SEO | | Mike.Bean0 -
Proper structure for site with multiple catagories of same products
Hi, we have products (trophies and awards) that can be catagorized in many ways. Using Award Medals as an example: - Medals by type: 1 1/2", 2", etc. - Medals by sport Baseball, Basketball, Cheer - Medals by Style Color, Gold, Silver, Bronze Right now, we have an Award Medals section off of our home page. The section has a decent page rank, but should be much better (I think). My guess is that we are loosing page range since we have separate sections with the groups above as we want our customers to be able to find the medals easily. Unfortunately, when we setup our site 10 years ago, we organized by type and this is what is hanging off the home page. The other groupings we added more recently. I have attached a snap shot of what the sections look like. We would like customers to find an individual medal when they do a Google search. For example a search for Baseball Medals. In Goggle, they likely would not search for 1 1/2" medals. My question is this: Can we keep the same structure we have today (to enable customer flexibility) but improve page rank and also have the sections like basball medals rank well? I have thought about using canonical tags, but the pages are not the same - in one case it is all baseball medals, in another it is all 1 1/2" medals, etc. Thanks for your help!!
Technical SEO | | trophycentraltrophiesandawards0