Using keywords in my URL: Doing a redirect to /keyword
-
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
-
I agree with Ryan. The one thing to consider is whether redirects will help or hurt your site. Even websites that are appropriately redirected lose some link equity in the process. See Matt Cutts' video here which says that roughly 10-15% of PageRank is lost through redirects and outgoing links. Therefore, if the site has existed using the format domain.com/post-name for a long time and attracted links to those URLs, then the small benefit you get from redirecting to domain.com/keyword/post-name may be outweighed by the natural loss of link equity.
-
That's pretty far down the list of things that would improve your site's rankings so I'd ignore it at this point. Plus, you'd be redirecting a new creation that would have nearly zero rank value.
Instead I'd focus on getting links from a greater diversity of locations (more internationalization) and try to get some great PR as well. Plug your competitors into OSE and see where they're beating you in the numbers there as well as securing links from sources you're missing via the Link Intersect tab in the Link Opportunities part of OSE. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage and keywords
hello, another problem i am facing is that if i see in my rankings over 90% of keywords are connected with my home page. When i go to moz pro in Page Optimization Score wanting to optimize the page to rank better there are some propositions the issue is that it is impossible to have over 100 keywords in home page title to optimize it better for each one of these. I have more specific build more specific sites for many of these keywords in the site but google continues to rank all those keywords for the home page and not for the more specific page that could also be optimized for every keyword it deals with. In adition the question i posted in moz with url: https://moz.com/community/q/greek-language-distinctiveness is also mainly connected with above issue. Please help thanks
On-Page Optimization | | anavasis0 -
Removing old URLs from Google
Hello, I am sure that this question has been asked many times, but I am still not sure what to do about the following: Our site's URL structure has changed a few times in the past few months. Recenty, we have changed our URLs to become more SEO friendly. However, Google has indexed the old URLs as well. To give an example: The following page in our website shows the following URLs in Google Webmaster Tools: Confúcio e Seus Ensinamentos /artigo/68_38/2/as_religioes_iv_confucio_e_seus_ensinamentos//aula/14_6132/vestibular/confucio_e_seus_ensinamentos//aula/1_14_6132/vestibular/confucio_e_seus_ensinamentos//aula/_14_6132/Vestibular/confucio_e_seus_ensinamentos//aula/ensino/confucio_e_seus_ensinamentos/ The correct URL is the last one. What should I do about the other ones? Almost all the pages in our website have this problem. We have redirected the old URLs to the new ones, but is there anything else we should do? We were asking Google to remove them, but Google has informed us that it has reached the limit. Please advise us on waht we should do. We have removed the old sitemap with the old URLs. What else must we do? Thank you very much.
On-Page Optimization | | Tev0 -
Www redirect
I get the following message when I try to start a new campaign. "We have detected that the domain www.shewula.nl and the domain shewula.nl both respond to web requests and do not redirect" In the q&a I found answers to this problem and tried to fix it. No success yet. This is what I have in my old ht.access file: RewriteCond %{HTTP_HOST} ^www.shewula.nl$ RewriteCond %{REQUEST_URI} !^/STICHTING_SHEWULA/ RewriteRule (.*) /STICHTING_SHEWULA/$1 [last] RewriteCond %{HTTP_HOST} ^shewula.nl$ RewriteCond %{REQUEST_URI} !^/STICHTING_SHEWULA/ RewriteRule (.*) /STICHTING_SHEWULA/$1 [last] I changed it to ( got it from the answers 😞 RewriteCond %{HTTP_HOST} ^shewula.nl
On-Page Optimization | | thomasfasting
RewriteRule (.*) http://www.shewula.nl/$1 [R=301,L] This gave me a 500 internal error in the server header checker tool. Does anybody know how I can fix this? The website is in a folder in the root of my other website www.fastingfotografie.nl Could this give me a problem? Thanks. Thomas0 -
301 redirect link
Hi, I found some explanations on seomoz about permanently links, but I'm not sure, if I understood right, what to do. Our website has been created with a wrong structure and I have to change the URL of a couple of pages. E. G. http://www.ix-tours.com/Youth/ixdestBrusselYouth.aspx should be changed to http://www.ix-tours.com/DE/Jugend/BruesselJ.aspx to allow search identify it as a german page. What to do? Should I delete all content from the old page and insert the redirect to the knew one? The code as follows has to be inserted in the head section? Thank you for your help Brgds georg
On-Page Optimization | | itmlage0 -
Brand keyword is on every page
Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
Repeat Keyword Phrase or Use Variations
Is it better to repeat a keyword phrase on a page's text that you have already used once, or to use a different variation of the keyword phrase?
On-Page Optimization | | SparkplugDigital0