Redirecting Domain / Maintaining Keyword Ranking
-
Right now we have two sites: "our-company.com" and "cool-widgets.com." We rank high for "cool widgets" searches due to our keyword-friendly URL, but we're merging everything into our newly-redesigned company site.
Should we redirect the old "cool-widgets.com" homepage to "our-company.com" (to directly transfer the old PR and links), or would it be more prudent to redirect the old homepage to "our-company.com/cool-widgets" to keep the "cool widgets" keyword in the URL? This option seems like it would be good for maintaining organic search results, but it wouldn't pass the strong link backbone to the new site's homepage.
-
Thanks - I should have specified that both sites are exactly the same, so products will be redirected accordingly. My only concern was losing any traction with Google since the "cool widgets" keyword will no longer be in the actual URL.
-
Hey,
IMO when it comes to redirects/merges on a website, the first thing that you want to ask yourself, whether the content that you are merging is more related to your homepage or inner page?
What I am trying to point out is, if you have two websites: one which was selling independent products/product groups, the other the branded website, I would create a new inner page/select an existing inner page that already would host the new products on the branded website and redirect it towards that page.
If we are talking about two websites that were hosting almost the same products, then I would go for a more detailed redirect, such as independent product pages get redirected to their correct version on the selected domain. If this scenario cannot be applied, only then I would redirect whole domain to the homepage.
Like mentioned above, this is my opinion, but I hope it helps you.
Gr., Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incomplete Redirect for Domain Migration?
One year ago we migrated domain "X" to domain "Y". We did the proper redirects and used Google Search Console. Everything was done by the book. Now when we enter "Site: X" in Google about 650 results listing the old domain still come up. When clicked these redirect to the new domain. My SEO says that the old domain should not be indexed by Google, that these pages with the old domain should not appear. Is this in fact an incomplete domain migration? Our search traffic dropped considerably when we migrated the domain a year ago. My SEO thinks this may explain the drop. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Is an iframe redirect on the same Domain bad for SEO
Good morning. We have a vendor that has created a landing page with content that we want to use. Because of the way we built the site, the only way to use the content is to create an i-frame. The i-frame is re-directingon the same Domain. Would we benefit from the SEO Content?
Intermediate & Advanced SEO | | jdenbo_edf0 -
Google ranking 301 redirected vanity urls
We use vanity URLs for offline marketing. An example vanity URL would be www.clientsite.com/promotion, this URL 301 redirects to a page on the site with tracking parameter ex: www.clientsite.com/mainpage?utm_source=source&utm_medium=print&utm_campaign=xyz. We are running into issues with Google ignoring the 301 redirect and ranking these vanity URLs instead of the actual page on the website. Any suggestions on how to resolve?
Intermediate & Advanced SEO | | digitalhound0 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1 -
SEO Moz Keyword Ranking Tool
The SEO Moz keyword ranking tool is useful and fairly accurate but it would be more useful to know why the ranking changed. Can the tool provide any insight in this regard?
Intermediate & Advanced SEO | | casper4340 -
How can this site rank post panda/penguin?
I am doing link building for an adult dating comparison website. One of the main competitors though, having checked their backlink profile have anchor text that is not varied at all. In fact many, many links that are all the same. How can they possibly rank in the post panda/penguin era? In fact they're at number 2! The site is an adult site and it www.f hypen buddy.co.uk if anyone wants to runa backlink check on OSE. Any help greatly appreciated!
Intermediate & Advanced SEO | | SamCUK0 -
Why our site dropped in rank for a main keyword
Hello, Our site nlpca(dot)com dropped in rank for a few terms, including the main term "NLP". Could you look at our site and tell us what might be the cause? Thank you so much, Bob
Intermediate & Advanced SEO | | BobGW0 -
URL Structure - Keywords vs. Information Architecture/Navigation
I'm creating the URL structure for an ecommerce site and was wondering if it's better to structure my URLs according to the most popular way people word their key phrases or by what makes most sense from a navigation perspective. Let's say I'm selling clothing (I'm not, just an example). I want the site to be open enough so a user can navigate by Person Type (Men's, Women's, Children's), Clothing Type (Shoes, Shirts, Hats), and Brands (Nike, Reebok, adidas). My gut and past experience say to structure the URLs from the least specific to the most specific: mysite.com/mens/shoes/nike But I know "men's Nike shoes" is searched for more than "men's shoes Nike", which would render this URL: mysite.com/mens/nike/shoes I know mysite.com/mens-nike-shoes would be best, but the folders setup is what I have to work with. So which is best for SEO? URLs that play to the structure of the most searched for key phrases? Or URLs that follow the information architecture/navigation of a site? Nate
Intermediate & Advanced SEO | | rball10