Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Description vs meta description
-
I have an e-commerce website and am trying to create product category pages. I am under the impression that Description is the text that would appear under the title on a google search and I believe the meta description is just what google reads? Is having BOTH important or just description? Is it ok to duplicate the description for the meta description? I know its not good to duplicate descriptions on other products and pages.
-
Hi Nicholas,
Here is a list of useful refernces.
-
Meta description will be what you write as the suggested description for Google to display in the search results, but Google will often rewrite the description to better match someone's search and their understanding of your page. They'll either pull text from another location on your page that matches terms or related terms of a user's search, rewrite title tags from time to time, or display what you write. See: https://support.google.com/webmasters/answer/35624. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor Text vs. Button Links
Hi How important are anchor text links within your own site vs. buttons for SEO? We've redesigned some of our pages from anchor text links to buttons which are just clickable images.I know historically this isn't the best way, but is it still as important as it used to be?
Intermediate & Advanced SEO | | BeckyKey0 -
Top hierarchy pages vs footer links vs header links
Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Meta Robot Tag:Index, Follow, Noodp, Noydir
When should "Noodp" and "Noydir" meta robot tag be used? I have hundreds or URLs for real estate listings on my site that simply use "Index", Follow" without using Noodp and Noydir. Should the listing pages use these Noodp and Noydr also? All major landing pages use Index, Follow, Noodp, Noydir. Is this the best setting in terms of ranking and SEO. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Should I use meta noindex and robots.txt disallow?
Hi, we have an alternate "list view" version of every one of our search results pages The list view has its own URL, indicated by a URL parameter I'm concerned about wasting our crawl budget on all these list view pages, which effectively doubles the amount of pages that need crawling When they were first launched, I had the noindex meta tag be placed on all list view pages, but I'm concerned that they are still being crawled Should I therefore go ahead and also apply a robots.txt disallow on that parameter to ensure that no crawling occurs? Or, will Googlebot/Bingbot also stop crawling that page over time? I assume that noindex still means "crawl"... Thanks 🙂
Intermediate & Advanced SEO | | ntcma0 -
Outbound link to PDF vs outbound link to page
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!
Intermediate & Advanced SEO | | underscorelive0 -
External 404 vs Internal 404
Which one is bad? External - when someone adds an incorrect link to your site, maybe does a typo when linking to an inner page. This page never existed on your site, google shows this as a 404 in Webmaster tools. Internal - a page existed, google indexed it, and you deleted it and didnt add a 301. Internal ones are in the webmaster's control, and i can understand if google gets upset if it sees a 404 for a URL that existed before, however surely "externally created" 404 shoudnt cause any harm cause that page never existed. And someone has inserted an incorrect link to your site.
Intermediate & Advanced SEO | | SamBuck0 -
Factors that affect Google.com vs .ca
Though my company is based in Canada, we have a .com URL, we're hosted on servers in the U.S., and most of our customers are in the U.S. Our marketing efforts are focused on the U.S. Heck, we even drop the "u" in "colour" and "favour"! 🙂 Nonetheless we rank very well in Google.ca, and rather poorly on Google.com. One hypothesis is that we have more backlinks from .ca domains than .com, but I don't believe that to be true. For sure, the highest quality links we have come from .coms like NYTimes.com. Any suggestions on how we can improve the .com rankings, other than keeping on with the link building?
Intermediate & Advanced SEO | | RobM4161
