Twitter and SEO

[kiraftw]

Hey Moz folks,

I would like your input on this matter: Twitter recently made a new agreement with Google regarding the SEO & their Tweets. At the moment I have 12 different websites across 12 different markets and I`d like to know how could I use Twitter for all markets, so I can get the most out of the new deal between Twitter and Google SEO wise. If I create 12 different accounts for all my 12 websites and create tweets for all of them, it would really be a very time consuming process, but on the other hand if I only use 1 account how can I target multiple websites ?

Let me know what do you think.

Thanks,

Andrei

[BradyDCallahan]

Unfortunately that's probably a question better answered by somebody else. I'm not well versed in Twitter when you start talking about different languages/countries, etc. I'd say that's okay, but you may save time by just trying out your content/social strategy in one language first.

There's a lot going on there (customs, cultural differences) these audiences could be vastly different as far as what makes them tick and what makes them likely to engage. Like I said, you're probably better off having someone else chime in on that.

Sorry! Good luck, though.

[kiraftw]

Great reply Brady,

I totally agree, good things take time:-). My main issue here is that I have 12 websites in 12 different languages and I would like to incorporate Twitter for all of them, but it will take a lot of time and resources to create content for all languages. In a case like this, should I only create content for 1 language, translate that content in different languages and than tweet it using 12 different Twitter accounts ?

I appreciate your answer.

Thanks,

Andrei

[BradyDCallahan]

There's a lot here, but I'd like to address the overall strategy here. Just know and keep in mind the new Twitter/Google agreement is nice, but it's an incredibly small slice of the SEO pie, if you will.

Building a twitter following by delivering legitimate content to a relevant audience is great - and yes, could be featured prominently in SERPs - but don't hop on twitter for that. It won't work. I'd develop a larger social media, content marketing, and branding strategy first to solve the problem of getting the brand/company name out there and building followers.

The impact you're looking for will come naturally then. But it's a long term strategy that takes discipline and time. There's no quick win here. Just my two cents.