SERP Title shows up-with-dashes
-
Occasionally I see the our 'listings' on Google where the Title line shows up with dashes... like
sony-professional-hard-drive - TapeandMedia.com
It appears to be the URL shortened and rehashed. This example was after I searched for "Sony PSZ-HA1T" without the quotes. The title for this page is <title></span><span class="html-tag">Sony 1TB Professional Portable External Hard Disk Drive (PSZ-HA1T)</span><span class="html-tag"></title> and the url is http://www.tapeandmedia.com/sony-1tb-professional-portable-hard-drive.asp
Link to image: http://i.imgur.com/FmvAn6c.jpg
Other searches (like "Sony 1tb PSZ-HA1T") yield normal looking SERP Titles
Does anyone know why this happens and what I can do to avoid this?
-
Ha, no worries. Somehow it happens all the time! Good luck in solving your SERP title issue!
-
Ooops! I'm very sorry about that Brady.
-
Barry?
-
Looking at this again, It could also be due to the fact that part of the keyword searched for (PSZ-HA1T) appears at the very end of your title tag and would likely not show up in SERPs (due to your title tag being too long).
Try reworking it so this keyword would appear in the first ~512 pixels.
You can use this Moz tool to see a preview. http://moz.com/blog/new-title-tag-guidelines-preview-tool
-
Hi Giovatto - Thank you very much for the help.
-
Hi Barry - Thank you very much for the help.
-
Got it now ! Many times i saw that kind discussion. Most of the optimizers said, Google re-writed it for showing result on user. I think, Your keyword and your topics is vey close but your title tag is not good enough for that keyword. Thats why google re-write your title. Without it i have no experience with that kind of problem . I am also thinking that, is it conflicting with shema ? May be Its not good thinking. I am helpless
-
The most likely explanation of why your page's title was changed is because it doesn't mention your company/website at all. Google may have thought that the title was misleading and may cause searchers to think they are visiting a website that is official endorsed by Sony. Try adding some branding to the end of your title tags like Google did for you in the example. Something like "- Tape and Media" or " - TapeandMedia.com" to avoid that kind of confusion.
-
Hi tafser,
Thanks for the response. I tried the search on other computers and saw the same result. The title varies by what you search for. If you don't mind, please try searching for:
Sony PSZ-HA1T
and let me know what you see.
-
I don`t see anything like your screenshot. Here is my screenshot, Check it out: http://prntscr.com/6iqfyx
I think, its your cash problem. Clear your browser cash. -
In my experiences, any time there's a dash in the SERP title, it means Google re-wrote it to some extent. Whether they've shortened it, changed it to something completely unique, it always re-writes with a dash and not a colon, or some other separator.
What Google is essentially saying is, "we think this title better describes your page." The first obvious places to look are length and keyword placement/usage: if the title is too long, shorten it. If the main keywords in your title aren't prominently displayed on the page (H1, H2s, body copy, other internal pages using that anchor text, etc.) then I'd try and make those types of changes.
Don't go overboard with keyword stuffing or anything like that, of course. It's usually not too hard to get these changed back, just do a little digging, keyword research, and make some of the changes I've recommended. I bet you'll see the title change to what you've suggested after optimizing and another crawl or two.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERPs showing hundreds of nonexistent pages
My site has this page (URL) that actually exists on my site https://mysite.com/ranking/rankings-of-nike-running-shoes but somehow I can see the following versions in SERPs (these URLs are not physically available on my site): https://mysite.com/ranking/rankings-of-rankings-of-rankings-of-nike-running-shoes
Technical SEO | | webdesyaug17
https://mysite.com/ranking/rankings-of-rankings-of-nike-running-shoes I even started getting traffic from these URLs that are in Google's index. So, only the first one actually existins on my site: https://mysite.com/ranking/rankings-of-nike-running-shoes https://mysite.com/ranking**/rankings-of-rankings-of-**rankings-of-nike-running-shoes https://mysite.com/ranking/**rankings-of-**rankings-of-nike-running-shoes Questions are:
a. I'm not sure how the latter two - 2) and 3) - got in Google's index.
b. what do I do with them. My idea is to 301 redirect them to the actual page that exists https://mysite.com/ranking/rankings-of-nike-running-shoes Do I need to also somehow remove the faulty URLs - 2) and 3) - from Google's index or 301 redirecting is enough?0 -
What is the best way to show content in Listing Pages?
If it is e-commerce site and a product listing page there is always a conflict how to show the content? As per my understanding we can show content in two different ways. 1. To show little content and use **Read more. (**In this case there is a direct message to the google: Here is the content visible and rest content is hidden but available for visitors to read more 2. Can use** Scroll bar**. So here is the message to Google and visitors that my full content is available here. So just scroll down to read further. So I want to know that which method of showing content is best and it's impact of SEO where there is UI constraint or both the method is ok without any SEO impact. Please share your suggestions. DCdRJpH
Technical SEO | | kathiravan0 -
Webmaster tools not showing links but Moz OSE is showing links. Why can't I see them in the Google Search Console
Hi, Please see attached photos. I have a website that shows external follow links when performing a search on open site explorer. However, they are not recognised or visible in search console. This is the case for both internal and external links. The internal links are 'no follow' which I am getting developer to rectify. Any ideas why I cant see the 'follow' external links? Thanks in advance to those who help me out. Jesse T7dkL5s T7dkL5s OkQmPL4 3qILHqS
Technical SEO | | jessew0 -
Duplicate Title Tag
We are getting a Duplicate Title Tag error on our pages but we have different titles and the differences are being seen by Google. We are using the code <%@ Page Title="School Lunch Software Pricing || EZ School Apps"%> Any ideas?
Technical SEO | | EZParentCenter0 -
Competitor Recently Changed his Title to Match Mine
Hey Mozsters, I'm competing with one website for a niche, he's currently beating me and recently changed his Title to match mine exactly. Are there any negative repercussions from this? Should I change mine so users aren't confused? Why would someone do this?
Technical SEO | | Unturned0 -
If my home page never shows up in SERPS but other pages do, does that mean Google is penalizing me?
So my website I do local SEO for, xyz.com is finally getting better on some keywords (Thanks SEOMOZ) But only pages that are like this xyz.com/better_widgets_ or xyz.com/mousetrap_removals Is Google penalizing me possibly for some duplicate content websites I have out there (working on, I know I know it is bad)...
Technical SEO | | greenhornet770 -
How do I know my SERP
Is there a tool to tell me my exact SERP? I am trying to find a company on google. I have looked through hundreds of pages. Is there a tool to tell me exactly where it is currently ranked for a particular keyword?
Technical SEO | | JML11790 -
Why do some serps have a + map symbol?
Hi from sunny but freezing wetherby UK.. Ive noticed when you enter "York solicitors" some listings have + Show map symbol. Hers is a screen shot to illustrate: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/plus-map-serps-langleyscopy.jpg I'd like to know please what i would have to do to emulate this. Thanks in advance, David
Technical SEO | | Nightwing1