Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SERP Title shows up-with-dashes
-
Occasionally I see the our 'listings' on Google where the Title line shows up with dashes... like
sony-professional-hard-drive - TapeandMedia.com
It appears to be the URL shortened and rehashed. This example was after I searched for "Sony PSZ-HA1T" without the quotes. The title for this page is <title></span><span class="html-tag">Sony 1TB Professional Portable External Hard Disk Drive (PSZ-HA1T)</span><span class="html-tag"></title> and the url is http://www.tapeandmedia.com/sony-1tb-professional-portable-hard-drive.asp
Link to image: http://i.imgur.com/FmvAn6c.jpg
Other searches (like "Sony 1tb PSZ-HA1T") yield normal looking SERP Titles
Does anyone know why this happens and what I can do to avoid this?
-
Ha, no worries. Somehow it happens all the time! Good luck in solving your SERP title issue!
-
Ooops! I'm very sorry about that Brady.
-
Barry?
-
Looking at this again, It could also be due to the fact that part of the keyword searched for (PSZ-HA1T) appears at the very end of your title tag and would likely not show up in SERPs (due to your title tag being too long).
Try reworking it so this keyword would appear in the first ~512 pixels.
You can use this Moz tool to see a preview. http://moz.com/blog/new-title-tag-guidelines-preview-tool
-
Hi Giovatto - Thank you very much for the help.
-
Hi Barry - Thank you very much for the help.
-
Got it now ! Many times i saw that kind discussion. Most of the optimizers said, Google re-writed it for showing result on user. I think, Your keyword and your topics is vey close but your title tag is not good enough for that keyword. Thats why google re-write your title. Without it i have no experience with that kind of problem . I am also thinking that, is it conflicting with shema ? May be Its not good thinking.
I am helpless
-
The most likely explanation of why your page's title was changed is because it doesn't mention your company/website at all. Google may have thought that the title was misleading and may cause searchers to think they are visiting a website that is official endorsed by Sony. Try adding some branding to the end of your title tags like Google did for you in the example. Something like "- Tape and Media" or " - TapeandMedia.com" to avoid that kind of confusion.
-
Hi tafser,
Thanks for the response. I tried the search on other computers and saw the same result. The title varies by what you search for. If you don't mind, please try searching for:
Sony PSZ-HA1T
and let me know what you see.
-
I don`t see anything like your screenshot. Here is my screenshot, Check it out: http://prntscr.com/6iqfyx
I think, its your cash problem. Clear your browser cash. -
In my experiences, any time there's a dash in the SERP title, it means Google re-wrote it to some extent. Whether they've shortened it, changed it to something completely unique, it always re-writes with a dash and not a colon, or some other separator.
What Google is essentially saying is, "we think this title better describes your page." The first obvious places to look are length and keyword placement/usage: if the title is too long, shorten it. If the main keywords in your title aren't prominently displayed on the page (H1, H2s, body copy, other internal pages using that anchor text, etc.) then I'd try and make those types of changes.
Don't go overboard with keyword stuffing or anything like that, of course. It's usually not too hard to get these changed back, just do a little digging, keyword research, and make some of the changes I've recommended. I bet you'll see the title change to what you've suggested after optimizing and another crawl or two.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to add titles to Pardot landing pages
I have 5 URLs that are "missing titles" however, all 5 are landing pages that were created in Pardot. how would I go about adding the missing title? Would I need to add it on our website platform or in Pardot?
Technical SEO | | cbriggs0 -
Duplicate titles from hreflang variations
Hi, I am working on a large global site which has around 9 different language variations. We have setup the hreflang tags and referenced the corresponding content as follows: (We have not implemented a version X-default reference, as we felt it was not necessary) Using DeepCrawl and Search Console, we can see that these language variations are causing duplicate title issues. Many of them. My assumption was that the hreflang would have alleviated this issue and informed Google what is going on, however i wanted to see if anyone has any experience with this kind of thing before. It would be good to understand what the best practice approach is to deal with the problem. Is it even an issue at all, or just the tools being over-sensitive? Thank you in advance.
Technical SEO | | NickG-1230 -
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
SERPs started showing the incorrect date next to my pages
Hi Moz friends, I've noticed since Tuesday, November 9, half of my post's meta dates have changed in regards to what appears next to the post in the search results. Although published this year, I'm getting some saying a random date in 2010! (The domain was born in 2013; which makes this even more odd). This is harming the CTR of my posts and traffic is decreasing. Some posts have gone from 200 hits a day to merely 30. As far as on our end of the website, we have not made any changes in regards to schema markup, rich snippets, etc. We have not edited any post dates. We have actually not added new content since about a week ago, and these incorrect dates have just started to appear on Tuesday. Only changes have been updating certain plugins in terms of maintenance. This is occurring on four of our websites now, so it is not just specific to one. All websites use Wordpress and Genesis theme. It looks like only half of the posts are showing weird dates we've never seen before (far off from the original published date as well as last updated date -- again, dates like 2010, 2011, and 2012 when none of our websites were even created until 2013). We cannot think of a correlation as to why certain posts are showing weird dates and others the correct. The only change we can think of that's related is back in June we changed our posts to show Last Updated date to give our readers an insight into when we changed it last (since it's evergreen content). Google started to use that date for the SERPs which was great, it actually increased traffic. I'm hoping it's a glitch and a recrawl soon may help sift it around. Anybody have experience with this? I've noticed Google fluctuates between showing our last updated date or not even showing a date at all sometimes at random. We're super confused here. Thank you in advance!
Technical SEO | | smmour2 -
Wrong page title in Google
Hi there, A while ago we took over the domain www.hoesjes.nl and forwarded it to our website www.telefoonhoesjesxl.nl. If you perform a search for the keyword 'hoesjes' in Google then we (www.telefoonhoesjesxl.nl) show up on an organic number 1 position. The problem is that the page title isn't correct. Google shows the page title of the website hoesjes.nl we took over and (correctly?) redirected to our domain www.telefoonhoesjesxl.nl. Does anybody have any idea how to get rid of this wrong page title in Google?
Technical SEO | | MarcelMoz
Here you can find a screenshot of what I mean. Thanks! Marcel0 -
Old URLs Appearing in SERPs
Thirteen months ago we removed a large number of non-corporate URLs from our web server. We created 301 redirects and in some cases, we simply removed the content as there was no place to redirect to. Unfortunately, all these pages still appear in Google's SERPs (not Bings) for both the 301'd pages and the pages we removed without redirecting. When you click on the pages in the SERPs that have been redirected - you do get redirected - so we have ruled out any problems with the 301s. We have already resubmitted our XML sitemap and when we run a crawl using Screaming Frog we do not see any of these old pages being linked to at our domain. We have a few different approaches we're considering to get Google to remove these pages from the SERPs and would welcome your input. Remove the 301 redirect entirely so that visits to those pages return a 404 (much easier) or a 410 (would require some setup/configuration via Wordpress). This of course means that anyone visiting those URLs won't be forwarded along, but Google may not drop those redirects from the SERPs otherwise. Request that Google temporarily block those pages (done via GWMT), which lasts for 90 days. Update robots.txt to block access to the redirecting directories. Thank you. Rosemary One year ago I removed a whole lot of junk that was on my web server but it is still appearing in the SERPs.
Technical SEO | | RosemaryB3 -
Duplicate title-tags with pagination and canonical
Some time back we implemented the Google recommendation for pagination (the rel="next/prev"). GWMT now reports 17K pages with duplicate title-tags (we have about 1,1m products on our site and about 50m pages indexed in Google) As an example we have properties listed in various states and the category title would be "Properties for Sale in [state-name]". A paginated search page or browsing a category (see also http://searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970) would then include the following: The title for each page is the same - so to avoid the duplicate title-tags issue, I would think one would have the following options: Ignore what Google says Change the canonical to http://www.site.com/property/state.html (which would then only show the first XX results) Append a page number to the title "Properties for Sale in [state-name] | Page XX" Have all paginated pages use noindex,follow - this would then result in no category page being indexed Would you have the canonical point to the individual paginated page or the base page?
Technical SEO | | MagicDude4Eva2 -
Does it hurt to have a dynamic counter in your page title?
Currently we work with page titles which display the number of products we have as a counter. This number is highly volatile and can change every day, so that our page title changes all the time. We did this to improve user experience, meet expectations and improve click through rates. Question is whether this can hurt our rankings and if someone has experimented with this or has experience with this?
Technical SEO | | ElmarReizen0