Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SERP Title shows up-with-dashes
-
Occasionally I see the our 'listings' on Google where the Title line shows up with dashes... like
sony-professional-hard-drive - TapeandMedia.com
It appears to be the URL shortened and rehashed. This example was after I searched for "Sony PSZ-HA1T" without the quotes. The title for this page is <title></span><span class="html-tag">Sony 1TB Professional Portable External Hard Disk Drive (PSZ-HA1T)</span><span class="html-tag"></title> and the url is http://www.tapeandmedia.com/sony-1tb-professional-portable-hard-drive.asp
Link to image: http://i.imgur.com/FmvAn6c.jpg
Other searches (like "Sony 1tb PSZ-HA1T") yield normal looking SERP Titles
Does anyone know why this happens and what I can do to avoid this?
-
Ha, no worries. Somehow it happens all the time! Good luck in solving your SERP title issue!
-
Ooops! I'm very sorry about that Brady.
-
Barry?
-
Looking at this again, It could also be due to the fact that part of the keyword searched for (PSZ-HA1T) appears at the very end of your title tag and would likely not show up in SERPs (due to your title tag being too long).
Try reworking it so this keyword would appear in the first ~512 pixels.
You can use this Moz tool to see a preview. http://moz.com/blog/new-title-tag-guidelines-preview-tool
-
Hi Giovatto - Thank you very much for the help.
-
Hi Barry - Thank you very much for the help.
-
Got it now ! Many times i saw that kind discussion. Most of the optimizers said, Google re-writed it for showing result on user. I think, Your keyword and your topics is vey close but your title tag is not good enough for that keyword. Thats why google re-write your title. Without it i have no experience with that kind of problem . I am also thinking that, is it conflicting with shema ? May be Its not good thinking.
I am helpless -
The most likely explanation of why your page's title was changed is because it doesn't mention your company/website at all. Google may have thought that the title was misleading and may cause searchers to think they are visiting a website that is official endorsed by Sony. Try adding some branding to the end of your title tags like Google did for you in the example. Something like "- Tape and Media" or " - TapeandMedia.com" to avoid that kind of confusion.
-
Hi tafser,
Thanks for the response. I tried the search on other computers and saw the same result. The title varies by what you search for. If you don't mind, please try searching for:
Sony PSZ-HA1T
and let me know what you see.
-
I don`t see anything like your screenshot. Here is my screenshot, Check it out: http://prntscr.com/6iqfyx
I think, its your cash problem. Clear your browser cash.
-
In my experiences, any time there's a dash in the SERP title, it means Google re-wrote it to some extent. Whether they've shortened it, changed it to something completely unique, it always re-writes with a dash and not a colon, or some other separator.
What Google is essentially saying is, "we think this title better describes your page." The first obvious places to look are length and keyword placement/usage: if the title is too long, shorten it. If the main keywords in your title aren't prominently displayed on the page (H1, H2s, body copy, other internal pages using that anchor text, etc.) then I'd try and make those types of changes.
Don't go overboard with keyword stuffing or anything like that, of course. It's usually not too hard to get these changed back, just do a little digging, keyword research, and make some of the changes I've recommended. I bet you'll see the title change to what you've suggested after optimizing and another crawl or two.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I get coupon information like retailmenot has on the SERPs?
Hello can anyone tell me how I can implement the same tactic that RetailMeNot is using to populate coupon information in the search results? They have below there meta description 4 fields labeled:Coupon Codes: 38, Free Shipping Deals: 6, Best Discount: 20% off, & Total Offers: 49 Is there some schema markup here? Or is this only allowed for RMN I have not seen it elsewhere but want my website coupons page to compete with them in the SERPs. Appreciate your help! dQNkHrb
Technical SEO | | Serenawong1 -
Why images are not getting indexed and showing in Google webmaster
Hi, I would like to ask why our website images not indexing in Google. I have shared the following screenshot of the search console. https://www.screencast.com/t/yKoCBT6Q8Upw Last week (Friday 14 Sept 2018) it was showing 23.5K out 31K were submitted and indexed by Google. But now, it is showing only 1K 😞 Can you please let me know why might this happen, why images are not getting indexed and showing in Google webmaster.
Technical SEO | | 21centuryweb0 -
Old URLs Appearing in SERPs
Thirteen months ago we removed a large number of non-corporate URLs from our web server. We created 301 redirects and in some cases, we simply removed the content as there was no place to redirect to. Unfortunately, all these pages still appear in Google's SERPs (not Bings) for both the 301'd pages and the pages we removed without redirecting. When you click on the pages in the SERPs that have been redirected - you do get redirected - so we have ruled out any problems with the 301s. We have already resubmitted our XML sitemap and when we run a crawl using Screaming Frog we do not see any of these old pages being linked to at our domain. We have a few different approaches we're considering to get Google to remove these pages from the SERPs and would welcome your input. Remove the 301 redirect entirely so that visits to those pages return a 404 (much easier) or a 410 (would require some setup/configuration via Wordpress). This of course means that anyone visiting those URLs won't be forwarded along, but Google may not drop those redirects from the SERPs otherwise. Request that Google temporarily block those pages (done via GWMT), which lasts for 90 days. Update robots.txt to block access to the redirecting directories. Thank you. Rosemary One year ago I removed a whole lot of junk that was on my web server but it is still appearing in the SERPs.
Technical SEO | | RosemaryB3 -
Title Tag vs. H1 / H2
OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc. Got it. But I'm reading up on H1 and getting conflicting bits of information ... Only use H1 once? H1 is crucial for SERP Use H1s for subheads Google almost never looks past H2 for relevance So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...) Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary? 🙂 I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ... Thoughts? Lisa
Technical SEO | | ChristianRubio0 -
Google Cache showing a different URL
Hi all, very weird things happening to us. For the 3 URLs below, Google cache is rendering content from a different URL (sister site) even though there are no redirects between the 2 & live page shows the 'right content' - see: http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/tours/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/team/ We also have the exact same issue with another domain we owned (but not anymore), only difference is that we 301 redirected those URLs before it changed ownership: http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/Kenya/2 http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/accommodation/Namibia/5 I have gone ahead into the URL removal Tool and got denied for the first case above ("") and it is still pending for the second lists. We are worried that this might be a sign of duplicate content & could be penalising us. Thanks! ps: I went through most questions & the closest one I found was this one (http://moz.com/community/q/page-disappeared-from-google-index-google-cache-shows-page-is-being-redirected) but it didn't provide a clear answer on my question above
Technical SEO | | SouthernAfricaTravel0 -
How to display the full structure of website on Google serps
I have been searching around but unable to gather information as to how we can control or list top pages of a website on Google's first page , i.e. if we type seomoz in google , we can see the main listing with 6 subdomain listings , which link to Blog , Seo tool , Beginner Seo guide , Learn Seo , Pricing & Plans and login My question is can we control these listings i.e. what to display and what not , and if yes how can we make this type of visibility on first page , by using html or xml sitemaps or theirs something mostly websites are missing. Cause this type of data is coming up for very less websites and mostly websites are with single urls. c43Ki.jpg
Technical SEO | | ngupta10 -
Duplicate title-tags with pagination and canonical
Some time back we implemented the Google recommendation for pagination (the rel="next/prev"). GWMT now reports 17K pages with duplicate title-tags (we have about 1,1m products on our site and about 50m pages indexed in Google) As an example we have properties listed in various states and the category title would be "Properties for Sale in [state-name]". A paginated search page or browsing a category (see also http://searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970) would then include the following: The title for each page is the same - so to avoid the duplicate title-tags issue, I would think one would have the following options: Ignore what Google says Change the canonical to http://www.site.com/property/state.html (which would then only show the first XX results) Append a page number to the title "Properties for Sale in [state-name] | Page XX" Have all paginated pages use noindex,follow - this would then result in no category page being indexed Would you have the canonical point to the individual paginated page or the base page?
Technical SEO | | MagicDude4Eva2 -
Google is Showing Website as "Untitled"
My freelance designer made some changes to my website and all of a sudden my homepage was showing the title I have in Dmoz. We thought maybe the NOODP tag was not correct, so we edited that a little and now the site is showing as "Untitled". The website is http://www.chemistrystore.com/. Of course he didn't save an old copy that we can revert to. That is a practice that will end. I have no idea why the title and description that we have set for the homepage is not showing in google when it previously was. Another weird thing that I noticed is that when I do ( site:chemistrystore.com ) in Google I get the https version of the site showing with the correct title and description. When I do ( site:www.chemistrystore.com ) in Google I don't have the hompage showing up from what I can tell, but there are 4,000+ pages to the site. My guess is that if it is showing up, it is showing up as "Untitled". My question is.... How can we get Google to start displaying the proper title and description again?
Technical SEO | | slangdon0