Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Business Name is Meta Description
-
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as:
Business Name or BusinessName
(no space with Trademark)I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names.
Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...
Welcome to businessname
in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...I'm not sure which would be best for Google and other search engines.
Thanks for your help.
-
Hi Swendt,
Personally I would stick to what fits your overall branding strategy best. this means I wouldn't change anything about how your business name is displayed just because it's in the meta description. A few things I would consider when making this decision:
1. Is your business name merged or separated in your logo?
2. If your a existing brand, do people search for your brandname merged or separated? This gives you more insight in your customers perspective. (you can check this through Google Keyword Planner in Adwords)
3. If your business name tells potential customers something about what you do I would definitly consider readability aswell. If your business name contains two worlds I would, in most cases, separate them.
Also, I'm not a huge fan of TM aswell, but I'm from Europe so I'm not sure if it's more common in other parts of the world.
Good Luck!
-
Hi Swendt,
I presume you know that the meta description is not a ranking factor in Google but indirectly yes because meta description is mainly used to increase CTR. If CTR would improve ranking will also improve.
Now coming to your question
If your business name is a single word like Microsoft then I will go to second option with first alphabet in capital & if your business name is two word keyword like 'Wall Street' I will go for first option.
I hope it helps you.
Thanks
-
I'd go with Business Name, because it's more likely to be searched. Searchers like to see content that matches their exact query.
Also, personally I hate when people use copyright / trademark annotation in copy when they don't have to. Others may disagree, that's just me!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A charset attribute on a meta element found after the first 1024 bytes.
Can anybody help me with this error please... Error: A charset attribute on a meta element found after the first 1024 bytes https://validator.w3.org/nu/?doc=https%3A%2F%2Fsocialmotors.uk%2F I have no idea how to find or fix this issue, i have spoke to my theme dev and they say it is not a problem with the theme, so i do not know were to turn now. As you will see in the link above there are a couple of errors, i do not know how to fix them either 😞 Any help would be greatly appreciated. Thanks
On-Page Optimization | | Taylor170 -
Image File Names for eCommerce?
Hi everyone! I'm wondering about naming my product photo file names for an E-Commerce site. Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows? 1) abe-lincoln-print.jpg 2) abe-lincoln-print-side-view.jpg 3) abe-lincoln-print-close-up.jpg 4) abe-lincoln-print-font-view.jpg Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?
On-Page Optimization | | TheFlyingSweetPotato0 -
[HELP!] File Name and ALT Tags
Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance!
On-Page Optimization | | bubblymaiko0 -
Schema description wordcount guidelines ?
Hi is there a wordcount guideline for the description field in Ravens schema creator ? according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description! I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ? I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Can I add multi location business cities to homepage meta title or desc.?
I have a business with 6 locations (in the same state) but very different cities. We we expanded from one location with the city name in the URL we followed best practices to move to the new domain without the singular city name in the URL. We definitly took a hit on the organic side and I'm trying to figure out best practice for where to add geo info. Currently I have geo info: -In footer
On-Page Optimization | | beehiive
-Contact Page -On local page It's a WP site and each location has it's own page (ie. locations/geolocation_keyword). I know all other locations will take sometime but my concern is the hit we took on the original location that had geo-target URL. I guess really my question is simply can I include city names in homepage meta title and desc.?
and is there anything else I can do to bounce back organically on the original city faster?0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
Generic domain for SEO versus Brand name
I am currently building a retail e-commerce site in a highly competitive area. We have a generic brand name; e.g. kitchen-knives.com and we also have another brand name, e.g. 'slycers.com' We have 3 options that I can see and I would like to know which is better for SEO. Build generic.com as a blog site. Link to brand.com 301 redirect from generic.com to brand.com. Use generic.com as anchor text in all links 301 redirect from brand.com to generic.com . Use generic.com as anchor text in all links Also, if there are other better options, then I would appreciate the input! thanks
On-Page Optimization | | cestor0 -
Meta descriptions
Whats the deal with the date at the start of the meta descriptions? I have not really looked into this but I'm guessing its a blog thing? Take this search http://www.google.co.uk/search?aq=f&sourceid=chrome&ie=UTF-8&q=6packproject#hl=en&xhr=t&q=interview+with+paul+knight&cp=26&pf=p&sclient=psy&aq=f&aqi=&aql=&oq=interview+with+paul+knight&pbx=1&fp=835cd241c8d51fff The beautifully crafted meta description is now being cut short even though its within the character limit and is now only showing 36 characters! Is there a way to remove this? Thanks in advance
On-Page Optimization | | CraigAddyman0