Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Business Name is Meta Description
-
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as:
Business Name or BusinessName
(no space with Trademark)
I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names.
Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...
Welcome to businessname
in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...
I'm not sure which would be best for Google and other search engines.
Thanks for your help.
-
Hi Swendt,
Personally I would stick to what fits your overall branding strategy best. this means I wouldn't change anything about how your business name is displayed just because it's in the meta description. A few things I would consider when making this decision:
1. Is your business name merged or separated in your logo?
2. If your a existing brand, do people search for your brandname merged or separated? This gives you more insight in your customers perspective. (you can check this through Google Keyword Planner in Adwords)
3. If your business name tells potential customers something about what you do I would definitly consider readability aswell. If your business name contains two worlds I would, in most cases, separate them.
Also, I'm not a huge fan of TM aswell, but I'm from Europe so I'm not sure if it's more common in other parts of the world.
Good Luck!
-
Hi Swendt,
I presume you know that the meta description is not a ranking factor in Google but indirectly yes because meta description is mainly used to increase CTR. If CTR would improve ranking will also improve.
Now coming to your question
If your business name is a single word like Microsoft then I will go to second option with first alphabet in capital & if your business name is two word keyword like 'Wall Street' I will go for first option.
I hope it helps you.
Thanks
-
I'd go with Business Name, because it's more likely to be searched. Searchers like to see content that matches their exact query.
Also, personally I hate when people use copyright / trademark annotation in copy when they don't have to. Others may disagree, that's just me!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta keywords
should every site have meta keywords or is this not used anymore? I don't use yoast and prefer rank math but there is nowhere to insert it. when I look at moz bar it shows meta keywords as a field so maybe it is important...
On-Page Optimization | | Mosaj0 -
Does using Yoast variables for meta content overwrite any pages that already have custom meta content?
The question is about the Yoast plugin for WP sites. Let's say I have a site with 200 pages and custom meta descriptions / title tags already in place for the top 30 pages. If I use the Yoast variable tool to complete meta content for the remaining pages (and make my Moz issue tracker look happier), will that only affect the pages without custom meta descriptions or will it overwrite even the pages with the custom meta content that I want? In this situation, I do want to keep the meta content that is already in place on select pages. Thanks! Zack
On-Page Optimization | | rootandbranch0 -
Meta description for Privacy Policy?
Hello guys, Quick question about optimizing other pages on my woocommerce e-commerce store. Do I need to optimize pages like the cart page, checkout page, privacy policy, return policy, shipping policy, etc? Strictly talking about on page SEO for these pages, like meta titles, description. Thanks!
On-Page Optimization | | The_Kiwi_Man0 -
How to overcome blog page 1, 2, 3, etc having no or duplicate meta info?
As the above what is the best way to overcome having the same meta info on your blog pages (not blog posts) So if you have 25 blog posts per page once you exceed this number you then move onto a second blog page, then when you get to 50 you then move onto a 3rd blog page etc etc So if you have thousands f blog pages what is the best method to deal with this rather than having to write 100s of different meta titkes & descriptions? Cheers
On-Page Optimization | | webguru20141 -
URL Domain Used in Meta Description
Today I was asked if using a domain url in your meta description can have a negative impact on your website. This description includes a list of the homepage url, but directs visitors to a different internal page of the website. My concern fell with directing visitors to a different page of the site, but promoting the homepage in the description/snippet. With Penguin 2.1 release on the 4th, I'm very cautious of my links/urls. What are your thoughts behind this? What are the possible, if any negative impacts this could have on a site? This URL does have a brand name as so the Title.
On-Page Optimization | | flcity150 -
Meta separators
I've been told that pipes are the best separators for title tags. Can anyone tell me the best ones for H1 and H2 tags? Do I go with pipes, commas, hyphens, underscores...?
On-Page Optimization | | Greatmats0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0 -
Image Optimization - File Name Important?
I am currently working on a site with 100+ recipes that all have image file names that are relevant, but not optimized for keyword purposes. I'm wondering - from an SEO perspective - would it be worth my time to go back through all of the images and rename them with keywords in mind? On my own site I have always done this as a "best practice" but I'm curious - does it make a difference to search engines? Does anyone have any recent research/experiences that they would like to share? Thanks!
On-Page Optimization | | EssEEmily0