Higher PA and DA but lower ranking?
-
I am having problem with my product pages not ranking as high as I would expect them to be.
http://i.imgur.com/z3aTwUG.png (or see attachement)
This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking?
-
I agree with the sentiment here, Moosa, but know that PA and DA do take link quality into account, and they won't necessarily go up when you get new links. There's actually a huge number of factors that goes into calculating those metrics. (Check out our overview of Page Authority here, and of Domain Authority here.)
For example, both metrics consider MozTrust, which measures the inherent "trust value" of linking sites. So to use a pretty simple scenario, if you gain a few links from less-trusted (but not necessarily bad) sites, and lose one link from a very high-trust site, you may actually see PA and DA decrease.
It's not unheard of for a high-trust site to go offline and drop the DA and PA of any sites it had linked to, as well as sites those sites link to. That's one of the reasons that we generally recommend using DA and PA to benchmark yourself against your competitors rather than as an absolute measure of your "rankability." Make sense?
Just wanted to set the record straight.
-
I'm fully agree with Moosa and he explained very welll.
Thanks
-
PA and DA might indicate how many links are pointing back to your website but this is not the only thing that is important to consider when plan ranking better in SERPs from the targeted key phrases.
Again, DA increases when links pointing to your website increases but it does not measure quality of link and how relevant it is to your website. Other things you should consider including is quality of content on the website, internal linking, how powerful the link is and few more.
There are times when you actually deserve better ranking but some websites are outranking you using tactics that are prohibited by Google. In that case you can report them to Google or wait for the update as these things usually cutoff as soon as the Google launches the algo update.
Hope this helps!
-
Hi Entertainment,
I am sharing an old post & an article by Matt some quotes from moz staff & SEO Expert on this.
http://moz.com/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me
http://moz.com/community/q/high-da-pa-and-a-grade-at-page-level-not-ranking-in-serp-why
Keri Morgret said that on the same issue "Google uses their own algorithm, and we haven't been able to convince them to use Moz Metrics for ranking or to give us access to an API for their algorithm."
Hope it helps.
Thanks
-
Try getting back to the basics. Create an audit for the website, for the webpages that you'd like to rank for. Check for accessibility.
For example on one of our projects a simple development error caused our new content to be hidden from search engines (a simple content tab that had an issue with Javascript).
Sometimes getting back to the basics and creating an auditing for our website could highlight issues that stop us from ranking on top 10 spots.
-
Thanks Keszi. Yes it's not a ranking guarantee (as nothing is). It just feels like we're doing something horribly wrong. We write unique texts for our products, we get an A grading in the on-page grader, we have rich content on the page....
-
Domain Authority (DA) - indicates how likely a domain is to rank based on how authoritative search engines consider it to be based on its backlink profile.
Page Authority (PA) - indicates how likely a page is to rank based on how authoritative search engines consider it to be because of which sites link to it
I have quoted these from the Moz Glossary.
It is important to highlight the usage of the word Likely! Having higher DA or PA doesn't necessary mean, that you are going to outrank a specific website. DA and PA are mostly based upon the links that a specific website/webpage get. (at least this is how I look at it).
There are so many other things that could influence a webpage's rankings.
I hope it helped,
Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does DA/PA have any effect on rankings?
I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?
On-Page Optimization | | RyanAmin0 -
Duplicate content affects on overall rankings
Hi guys, I have a website that has 23 pages with duplicate content. These pages serve the same function, which enables customers to upload their images. There is not much content on each one but we require a different page for each of our products, here is an example page: http://www.point101.com/giclee_printing/upload#/upload I don't think it makes sense to use a canonical tag as each page is for a different product and I think its going to be difficult to differentiate each page. I was wondering: 1. If this has a negative effect on the ranking of our homepage and other main product pages or if its an issue we do not need to worry too much about. 2. If anyone has any other ideas as to how we can resolve this issue. Thanks,
On-Page Optimization | | KerryK
Kerry0 -
Why aren't our articles ranking in Google?
We have a website promoting Pakistani lawyers online. The website also has an articles section where we post articles reviewing different legal cases and laws. All of our articles are written by actual lawyers are high quality and unique. Website itself doesn't have large page/site authority but its not a baby website either. I can't figure out why our articles don't rank on Google. Here are few of the articles:
On-Page Optimization | | Heydarian
http://www.pakistanilawyers.com/articles/pakistan-child-custody-laws-explained-479/
http://www.pakistanilawyers.com/articles/pakistan-divorce-law-476/
http://www.pakistanilawyers.com/articles/pakistani-law-insolvency-guide-460/ I don't know whether its simply because there are not enough links pointing to our website or if there is a problem in the website itself that i can't find. Thanks for the help0 -
Ranking for competitor brand terms
We're looking to rank for competitor brand terms and have created competitor brand pages for some of our main competitors. My question is where would be most effective to place these pages on our site? Also, would this be classed as grey hat?
On-Page Optimization | | Sayers1 -
301 Redirect to mobile site effecting rankings
On my site I redirect users when on a mobile device to be redirected to my mobile version of my site. In the last couple weeks I added that redirect in my htaccess file. I just realized today that I am doing a 301 redirect. In the last few weeks my ranking have gotten lower. I am starting to think that because of the redirect my mobile site is not as optimized as my regular site and therefor is effecting my rankings. My question is how can I redirect my users to my mobile site but not use a 301 AND how do I get google to use my main site content for ranking on the mobile side. I want to go back to getting my search rankings on the mobile side using my main sites content. Can I simply remove the 301 on the redirect? Hope that makes sense.
On-Page Optimization | | cbielich0 -
What is causing Bing and Google Rankings to Differ by so much?
Does anyone know the trick to have Google Rankings to be as good as Bing/Yahoo Results?
On-Page Optimization | | hfranz0 -
Page Rank
I had just made a 301 re-direct on one of our product pages which had a PR of 4, now that Google has indexed the new page, it's now got a PR of 0, i'm struggling to understand why this could be, i know that you may see a drop of 1, which has happened in the past, but this drop just does not make sense. Any ideas of why this could be? Kind Regards
On-Page Optimization | | Paul780 -
Can Other Websites You Own Affect Your Rankings?
Let's say you own three websites. One is low quality and Google frowns upon it, another is moderate and a third has stellar unique content. Would Google penalize the third website because you own the first website? On a related note - If you were banned from Google AdWords, would registering a site in your name potentially harm your rankings?
On-Page Optimization | | DerekP0