We lost ranking for balers keywords for sinobaler.com site, What could be wrong?

[SINOBALER_Baler]

From recent marketing, I have checked the backlinks droped down a lot, and some main keywords ranking also drop. How can fix this issue?

[Keszi]

Hey,

Meanwhile Dan gave you quite a nice answer below.

Gr., Keszi

[evolvingSEO]

Great! That's definitely a bit more specific.

If you look at your anchor text for the back links in Open Site Explorer, you'll see a lot of "commercial" keywords which is very unnatural --> http://screencast.com/t/CeMDxdug - I'm going to guess from that evidence, that your rankings for "balar" keywords was artificially high to begin with, and now Google has dropped the site back down to where it should have been all along. The site itself looks pretty nice - not very spammy, and the design and content is pretty good.

Here are some great resources for acquiring links that are more natural and are more of a win-win-win for the business, users and Google:

• http://pointblankseo.com/link-building-resources
• http://www.linkbuildingbook.com/link-building-resources.html

Here's some custom strategy for you. For businesses like this, you're serving a LOT of different industries. I find it effective to dive into one specific industry you serve (like urban watse: http://www.sinobaler.com/application/urban-waste-baling-press/) - this could be a REALLY fascinating topic to do some high quality content about!! I'm sure it's a hot topic, and people are very passionate about it. Invest some resources into a well researched piece of content about this topic and get it in front of people who care about the topic. They won't be the people who necessarily buy something, but they will share and link to it like crazy. I am thinking of people who care about natural, the environment, green living etc.

Then apply that to all the other sectors begin served: agriculture, food, clothing, etc etc - so you don't have to always write about the products, you can write about the industries.

[SINOBALER_Baler]

Hi Dan,

Thank you for your reply, Your resources above is appreciated. and I have updated my questions title.

[SINOBALER_Baler]

Hi Keszi,

Thank your responses,  From Analysis, Links lost cause ranking down, Do you have proposal for this issue?

[evolvingSEO]

Hi Sally

I would start by checking out some of the great resources out there answering a lot of these questions and more:

• http://moz.com/beginners-guide-to-seo
• Google starter guide
• 21 SEO Tips
• Beginners Guide

I would recommend getting your question more specific. Those questions are as broad as you can get in SEO. More specific questions might be:

• Here's page ______, how can I improve it?
• How can we acquire links in ______ industry?
• We lost rankings for ______ keyword(s) for ______ site, what could be wrong?

Hope that helps you keep going in the right direction!

-Dan

[Keszi]

Hey,

there are so many things that could influence your rankings that is hard to tell if it is only from the links, or there are other factors also.

If you see a traffic drop from a specific date, then you could check for the Panguin tool from Barracuda: http://www.barracuda-digital.co.uk/panguin-tool/

And if the traffic drop is on a specific update date, then you could investigate that specific update, and start from there.

Let me know, if you have further questions.

Keszi