Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Difference between Searches and Impressions
-
I've been using the Bing Ad Intelligence tool (which is great!), but I'm confused about one of the metrics and even the Microsoft customer support guy wasn't too clear.
I search on "wills and trusts" and I get results that say there are 2,347 searches, and 7,228 impressions. How can there be more (ad) impressions than there were searches? If it was 5 searches and 1 impression, I'd assume that meant an ad didn't appear for all the searches. Makes sense. But 1 search and 2 impressions ... how does that happen?
Appreciate any help, probably a dumb question but has me puzzled. Also, I hope non-Moz tool questions are appropriate.
Thanks!
-
I think it has something to do with keyword match types (it's the same thing as with google adwords) - http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/50822/what-are-keyword-match-types-and-how-do-i-use-them
-
I don't do a ton of Bing ad work so this may be incorrect but the way I understand it is that you're selling the total number of ads that appeared (impressions.)
So if one search for wills returns 4 ads on the side, that's 1 search, 4 impressions.
Yours shows about 1 search per 3.1 impressions. That sounds like my understanding of this would be correct but again, this is my understanding. I'm not 100% sure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Intent and Relevance
Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!
Competitive Research | | Cricket931 -
Is it allowed to buy an old website with external links en redirect it to your own site??
Hello, We noticed at MOZ that one of our competitor's websites has increased the number of external backlinks from 5k to 25k within a month. Upon investigating the links, we found that the competitor had acquired an old, unknown website with completely different content and external links in that month. The competitor then redirected that purchased website to their own website, instantly gaining 20k external links. This seems to be against Google's guidelines as it is an extremely unnatural way of link building and should be penalized by search engines. However, the website's Domain Authority (DA) has increased by 10 points in that month, and its rankings have greatly improved on Google. So it appears that acquiring an old website with many external links unrelated to your own website is highly profitable. We try to obtain links honestly, but we cannot reach 25k links naturally. Is there any way to report these practices to Google? Does anyone know how to do this?
Competitive Research | | Femamedia0 -
What Exactly is traffic lift?
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
Competitive Research | | SEOBrandBoca1 -
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | | grayloon0 -
Rank online sex shop
I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
Competitive Research | | Constantin2021
Can anyone help me with some tips. Thank you.
https://www.voluptas.ro/0 -
MOZ vs Ahrefs vs SEMRush vs Spyfu and so on
Hello, fellas. I've been trying to find some type of comparison analysis for online SEO related tools and I couldn't find any, which are fresh and overview more than three. I'm interested to see if anybody saw good comparison reviews of such tools, as well as your own thoughts (back your thoughts up with more than just "I like it", please 🙂 The tools I'm interested in comparing are: MOZ Ahrefs Majestic Spyfu SEMRush Raven Wordstream whatever else you use or have in mind
Competitive Research | | DmitriiK2 -
Is there a way to do a reverse keyword search?
I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?
Competitive Research | | scoutzie0 -
Different SERP results in browsers / different result pages for keyword in browser
Hi, I am making the SEO reports for a travel agency and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?
Competitive Research | | Netlogiq0