.com vs .com/language ?
-
Hello Moooooooooz !
We're currently working on a new website http://www.globalmetal.fr/ which deep SEO issues.
The problematic is as always in this case: 1 company + different subsidiaries + different markets + different languages
The companies is handling different domains:
http://www.globalmetal.fr/
www.globalmetalbroker.ch
www.globalmetalbroker.com
and so on.Until recently I was totally convinced (there is no magic solution I know) that it was better for a SME to focus on 1 domain (.com) and get the other websites per language .com/fr .com/es etc.
But in their case their TLD is pretty new: www.globalmetalbroker.com (DA 1) vs globalmetal.fr (DA 15)
So I'm wondering:
1- Does Google know understand that globalmetal.fr is the french website of globalmetalbroker.com (maybe via webmaster tool) ?
2- Does it make senss to move all the (new) language websites into .com/[folders] and once the .com DA is doing better redirecting the .fr to.com/fr ?
3- Is it better to focus on .com .fr (but french speakers are not just in france) .ru and so on or to keep the .com/[languages]Hope someone got the same issue recently
-
For russia and china you're right it does make sens. But I'm still very concerned about working on so many domains rather than just one
-
In the specific case of a targeting Russia (or China), a .ru is a better solution also because you must consider that Google is not the only über dominant search engine there. All the contrary, the most used is Yandex, and Yandex SEO has many things different from Google SEO, more than, for instance, are the differences between Google and Bing.
That means, that optimizing a web site for Yandex, especially in the link building front, may let you relying on actions that would be not so acceptable for Google.
Identical it's the case of targeting China (Baidu), Korea (Naver) or Japan (Yahoo).
-
While that's true, you can more easily geotarget your ccTLDs. A Russian site is more likely to link to a .ru site than some .com
-
Tks for this answer ! But then our issue gonna be to work on the DA (link building and so on) of .com and .fr and .ru rather than .com
-
- It's hard to say. They don't match up exactly. But Google should be able to tell the difference if both sites have essentially the same content in different Geotargeting
- No. It's important to note that ccTLDs send out a strong geotargeting signal. More importantly, you would lose some of your SEO "juice" trying to restructure that many sites into only one.
- If you have a dire need for some targeting of a language I would put a page on your .com site that would direct users to the .fr site for French. Trying to do French on an English site, when you have a French site, makes no sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to use canonical tags/hreflang for a company in multiple English-speaking countries?
My company is a global company with locations in AU, UK, and USA. Each has their own website. For example, we have https://www.catskill.us (for the USA), a https://www.catskill.com.au (for the AU), and https://www.catskill.co.uk (for the UK). I have used both canonical tags and hreflang tags for our USA website to distinguish any duplicate content from our AU and UK websites. I am wondering if I used the canonical tags and hreflang tags appropriatley in the below example for our USA website. Is it the best way to avoid link value loss? | |
Local Website Optimization | | joseph.defranco
| | |
| | |
| | |0 -
Impact of .us vs .com on SEO rankings?
Our website is hosted on www.discovered.us. I have 2 questions: 1: we have had regular feedback a .us domain is negative in SEO and in conversion (customers don't like it). We are thinking of changing domain to: www.dscvrd.com.
Local Website Optimization | | Discovered
Any insights on the impact on our rankings (if any) if we do this? 2: we are focusing our SEO global / USA first but conversions in UK are better. We currently do not have multi-language SEO setup. What would the impact be of implementing www.discovered.co.uk on SEO in UK? Thanks! Gijsbert0 -
KML Markup language
I had a question about KML Markup language. Do you know if this is still helpful for local search purposes? Or does it hold little value these days?
Local Website Optimization | | Baptist_Health_Kentucky0 -
Australian local business website on a dot.com - how do I ensure its indexed/ranked by Google.com/au as priority
look forward to your advice My client is a local business in australia but has a dotcom site which is hosted in US. We are just moving it to wordpress and new hosting. I want to ensure that Google.com/au will be able to index and rank the content. How can I tell google its a site for people in australia? I thought best to set up a subfolder like this hissite.com/au and redirect anyone from australia to go to this url? Thanks for your recommendations
Local Website Optimization | | bisibee10 -
Looking for resources (or personal tips/suggestions) on developing higher client conversion rates
I work for a local Canadian digital marketing company and we are seeking to expand our client base but are having difficulty with converting potential clients. We do excellent work and get good results across the board for our current customers. That being said, we can't seem to convert new ones at the rate we hope to. I am wondering what we are missing and would really like to see what has worked for others to see if we can augment our approach to be more successful. Any ideas are greatly appreciated! We are currently beating the competition on local SERPs, and rank very well nationally.
Local Website Optimization | | Toddfoster
We have run AdWords campaigns, attempted cold-calling, worked with website audits, worked with different sales funnel ideas, social media and done our share of outreach in both online and local communities, among other marketing moves. Tips on these topics are also welcome, because it is possible we just went about it the wrong way.0 -
Moving back to .com site
Hi Many thanks for all the input we have had from the Moz expert team here. We have had some great thoughts and we have finally decided that we need to move our site to an new provider and to go back to one single .com site for all our global traffic, as we cannot get round possible duplicate pages as we cannot use canonical nor alternate links with our current website provider and this has meant a big rethink in the last couple of weeks. We where running two sites, .com which has been running for 7 years and a .co.uk site which was dormant since 2007 until 2013 and used from last year to serve our local customers. Domain Authority for .com 19 and 23 for .co.uk Our new site will serve 3 currencies so we can offer £ $ & € without the need for duplicate pages or local pages. We plan but are flexible about using a 301 from the .co.uk site to the dot com. and have enough data to ensure we can do all 301 redirects at page level from our current .co.uk site to our new .com site. Can anyone provide any SEO tips on ensure we grow our rankings when we make the switch in about 3 weeks. Many thanks Bruce
Local Website Optimization | | BruceA2 -
How to target an established .co.uk site/blog to audiences in other English speaking countries - UAE, Singapore for example?
Excuse for the novice questions, but looking for help! 🙂 I have an established .co.uk website/blog for which I have established a good solid following in the UK over a good number of years. That said I have recently relocated to Dubai and so I am looking to target my English blog content to English speakers here and Singapore? While the language setting of my site is "en" is there anyway that I can change this to "en-ae" and "en-sg" for example to build a following in these markets? Or is my .co.uk TLD an issue that is going to hold me back from building following in these locations? I ask as I have just read the hreflang announcement from Google, but noticed in my Webmaster Tools that I get the following message: "Your site has no hreflang tags". Thanks in advance!
Local Website Optimization | | twofourseven0 -
Same blog, multiple languages. Got SEO concerns.
Hi, My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story. However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority. How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed? Any insight is welcome. Thanks in advance!
Local Website Optimization | | Mest0