Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best address format to display for a buissness for SEO?
-
There is a new location opening soon and would like to set up local pages for it. What is the best/most SEO friendly way to write out the physical address?
I looked on USPS and they show:
7227 W GRAND PKWY S
RICHMOND TX 77407But local businesses seem to have the West and South written out:
7301 West Grand Parkway SouthRichmond, TX 77407Is there a best practice for this, or does it not make much of a difference as long as the website/local listings all match exactly? Not sure about writing out "West" or using "S." for the cardinal direction.
-
Hi Nathan,
I recommend going with USPS version. I use SmartyStreets.com to look these up. Also, recommend you check out Nyagoslav Zhekov's recent post on acceptable NAP:
http://www.whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations
-
Hi there
I would write out the word "West" / "North" / "East" / "South" just to avoid confusion. Search engines will be able to pick this up either way, but just make sure you are consistent.
Here are some resources to check out:
How to Have a Successful Local SEO Campaign in 2015
How to Perform the Ultimate Local SEO AuditI would also take a look at Moz Local - it helps you manage and change your listings quickly and efficiently.
Hope these give you a bit more guidance! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using PO Box/Virtual Address for local citations, but not GMB?
Hello. So, I am aware that it is in violation of Google My Bussiness's terms of service to use register a PO box/virtual address with GMB, but is it problematic to use such addresses for general link building with local citations, such as local directories and resource pages? Would the cons outweigh the pros (more backlinks)? And what about using one of these kinds of addresses on my website, but not GMB? Is it all so interrelated nowadays that I should steer clear of publishing a virtual address anywhere? That just seems hard to wrap my head around as PO Boxes have served a valuable function for small businesses for some 150 years. Thank you, Jon
Local Listings | | custardextract0 -
What do I need to do for SEO when moving a business out of state?
Hello! So I have a business that I run out of a single location for the last 3 years. I am unfortunately having to move here in the next few weeks My question is what do I need to do in order to have the best chance at SEO for the new location? When should I make the changes? Does it take a long time for me to stop showing up in the previous location? and is there something I need to do to remove those? Also, is there an app or a website where I can find and update all listings at once or at least a bulk of them? I know that there are some weird sites that have my business info in them that I did not put there. Obviously these would have the wrong address. Some do not have a contact info or a way for me to log into them. What would I do with these sites? Thank you!
Local Listings | | Rmarkjr810 -
Why is a Google Listing Showing Up in a Different Town Than Its Address?
I have a client who runs a dental office on the outskirts of Racine, WI. His address specifically shows up as being in Racine, however, his GMB profile has always showed with the category of "Dentist in Mount Pleasant, WI" displaying below the photos. (Mount Pleasant is the next town over and his office straddles the line between the two towns in Google's overlay map of the town.) Obviously this is frustrating and I'm concerned that his location is hurting his ability to rank in the larger, more populous town of Racine. Have any other SEOs ever encountered this? And if so, how have you approached the issue? Location pages? Mentions of the location more often on the pages? tsLvH2B
Local Listings | | formandfunctionagency1 -
Former tenant Google Map listing still displays
Our tenant closed their business and we now occupy the address, their Google map still displays, albeit "Permanently Closed" along with ours at the same address. I can't seem to get it removed, it's been 2 years. Help 🙂
Local Listings | | KevnJr0 -
Local Ranking with No Physical Address in New Service Area - How to Rank?
OK, SO, I am a wedding company in Maui, Hawaii and have an established business on one island with a physical address. http://simplemauiwedding.net We have started a new team in Oahu, Hawaii http://simpleoahuwedding.com and we provide service there and have a full team in place. How can I rank for Local Search on that Island with no physical address? I would love to hear some proven strategies. Thank you 🙂
Local Listings | | photoseo10 -
Is SEO effect of NAP Inconsistency A Hoax?
Is the effect of NAP inconsistency on search rankings basically a myth to justify business citation management services? I've been doing SEO for over 10 years but only recently started doing local businesses. I have yet to find any sort of published study that clearly shows a significant ranking effect by correcting an inconsistent NAP on any business directory site other than Google and Bing Business Listings. In fact, the publishers of any such articles claiming NAP inconsistency has a significant negative SEO effect are almost always businesses or people that are charging for such services. Gee, could they be a little biased? Obviously if you have an incorrect address that is far from the actual address, correcting it will help your ranking (think 3-pack) in the area close to your business but that's not really the type of ranking effect I'm talking about here. I'm talking about a missing suite #, or an old address that is 1/2 block away from the new address but still the same phone number, or identical address but different phone (a toll free versus a local number). That kind of stuff. Of course you don't want to have an incorrect address or non-working phone number on places like Superpages, Yelp, Yellowpages, etc, but does anyone know of any place I can find good factual proof that having inconsistent NAPs on these sites has any significant effect on rankings? I'm sure some of the big SEO companies have the data to determine the effect. Or is this more of a "tin foil hat" / herd / OCD mentality on this subject that no one can prove (or disprove?)
Local Listings | | MrSem0 -
How do you do Local SEO in a small town?
Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say!
Local Listings | | TaylorRHawkins
Thanks!
Taylor1 -
Address consistency issue between GMB and directories
We have a mortgage broker client, ABC, who shares an address with another business, XYZ who is a loans company. A previous SEO agency created GMBs for these 2 businesses using the same physical address and recently, we had to resolve this issue of duplicate address with Google. ABC was happy for us to fix the issue up by putting a unit no. "A" thus making their address "#7A Smith Street" and business XYZ now has #7B on their GMB. Our question is will this affect consistency if we were to build citations without "#7A Smith Street" but just using "7 Smith Street" which is their REAL physical address? Business XYZ has also just contracted us for SEO which means we will end up building citations for 2 businesses with the same business address (but different phone numbers). Should we actually continue using "#7A" and "#7B" for citation building even though that's not what their address is? Thank you in advance for your response!
Local Listings | | Gavo1