Advanced SEO - What would you do after you run out of keywords?
-
Hello!
Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next.
We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about.
What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs)
- So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site?
- Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages?
You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches?
Thank you and look forward to your comments.
-
Patrick,
Thank you very much for all the pointers. This is an exhaustive list.
We will take a deeper look at your response and get our hands on this this month.
We did some of the things you mentioned already but we will try one by one again and share which worked and not worked.
Thank you
-
From a perspective of "How niche is your niche?" I would say that is really something you would need to discover yourself or to have someone perform a market analysis for you. Typically, you would be better positioned to answer that question than most.
From the how do you get more POV, I would say that it really depends on what you want to accomplish with the business, what you are selling, etc. But, you could utilize offline to drive additional online traffic. I would suggest using dynamic numbers that do not show on your site for calls, and have specific landing pages for any offline marketing you are doing.
Keep us posted, please.
-
Robert,
Thanks for taking the time to respond to our question.
We got good points from your comment
- Email marketing - to retain customers.
- Update old content
- Create a "brand" that people trust in your niche market.
My followup question would be -
at some point, would you realize that your business actually captured most of the customers in the niche market? I mean, how do you know that there are more customers out there and and what is the next step to "obtain" more customers when you see no growth online? (very deep question)
Perhaps this is the end of our online marketing for us and move-on to offline marketing?
-
Thanks Anthony for the reply.
Maybe at the end of the day, content is really king (as Ryan said above) and keywords only matter in early stages of business.
How do we go about finding the right content for our customers though? Write things that we believe they care and check the analytics?
We have a good customer base. Our business is somewhat stable but not growing, but would this be the end of the growth?
We would appreciate if you could share your experience
-
I think we can check off what you pointed out.
- We have been creating content based on longtail keywords (a lot of Google related searches)
- We moved from 500 word blogs to 1500 word blogs a year ago. (trust me, we tried hard to create good content)
things that maybe we need to work on?
- creating linkable content. -> this is maybe our never ending quest.
- diversification in what sense?
I believe the problem is we have done all these but the traffic and conversion rate have plateaued. - still looking into this issue.
-
Build your community.
If you have maxed out your keyword traffic and are no longer seeing an increase, then focus on keeping the visitors that you are capturing. Keep them engaged and coming back for more. Reach out to them. Get them to sign up for emails and newsletters. Work on repeat visits. Fine tune your content so that time on page grows. Make your content shareable so that visitors will attract more visitors.
-
Joon,
What Patrick has here is very well done, indeed!
-
Hi Joon
With the great recommendations from Ryan and Anthony, I would also suggest a couple more items:
-
Focus on internal linking opportunities so high ranking pages can pass equity through the site
-
Content Marketing Institute is fantastic at this
-
Take a look at Sitelinks Searchbox
-
Just a great search snippet opportunity
-
What are frequently asked questions your company receives?
-
Answer questions before they ask with content
-
Provide guides, ebooks, tips, checklists, etc.
-
Is there any content on your site you can repurpose?
-
Videos, images, infographics, gamification, Q&As, etc
-
Also, check out the Customer Journey from Google
-
Any opportunities on different mediums?
-
Take a look at this content audit for more opportunities
All of the above will help pass equity through your site and also give you opportunities to capitalize on long tail queries. Remember - content cannibalization is NOT a bad thing - it gives you so many more opportunities to rank for long tail and also associates your site with your industry's topics.
Hope this helps! Good luck!
-
-
Joon Lee,
This is an outstanding question and I really like how you broke down the two areas that were most concerning because it shows you have put some thought into it.
- …Would you just keep pumping in more blogs and hope that you get more clicks?
What I would say to this is you never want to just be putting out posts unless they are something that is important to your readers/customers/clients. When people look at a magazine like “People” they know the magazine is about celebrities, etc. Yet, they buy it week after week because they do not know what is going to be written or about whom.
If online, the same tenets apply. If we are writing about SEO for example, sooner or later there will be another post about a given subject. But, if the writer is showing a different slant, a more relevant picture of the problem, etc. we still read it. Look on Moz for any number of topics and you see numerous posts on the same subjects, yet we still read them if they are relevant and present the data or information in a readable or unique way. Use point of view and layout, etc. to revitalize what you are writing and people will tell others of your posts.2. As to similar “keyword themed pages,” etc. I would tell you to read what I wrote above first. If it is a page detailing a product or service, you can “update” the page as appropriate without creating a new page. (I would resubmit the sitemap or use Fetch as Google to ensure the new info is indexed quickly.)
But the real issue is how do I get traffic to my site after I have plateaued? That is where your creativity comes in. Do you have an email list that you regularly reach out to with pertinent info? If you are not doing that, it will help bring old visitors back. If you are selling something here is a phenomenal post by Codrut Turcanu on BuildFire.com. The post is more than about Local SEO so look through it. I found it on Linda Buquet’s blog. There are a ton of tips in there.
Yes, other ideas as posted here about long tail keywords, etc. do help, but in my opinion it is about keeping your reader engaged to the point that the reader recruits other visitors for you. I cannot tell you how many times I have suggested Moz.com to someone in the last 4 to 5 years. At least in the mid hundreds I would guess.
Good luck,
Robert
-
Focus more on your users and this: "or at some point, you just don't care about keywords and write whatever relevant to your site"
You will begin to get traffic for keywords that are important to your users and company that keyword tools had little to no volume listed for.
-
Joon
I would be looking to expand your keyword set to more longtail, you say your are targeting your keyword sets but how about expanding those to the longtail, you will see better traffic and buying or converting traffic if you hone your KW's to that theory.
As for getting or finding new keywords, I am sure you have heard the phrase "content is king" (lol) couldn't resist that apologies. But in all seriousness start publishing articles that are deep and rich in content, if your publishing 400 word blogs publish 1200 word blogs with great pictures and make your content link-able and very easily share-able.
I would look to increase volume of content and social signals if your running out of keywords. By doing this you will then strengthen your existing KW program.
Also maybe some diversification in your niche maybe??
Best wises
Ryan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best eCommerce Practice - Same Product Different Keywords
I want to target different keywords for the same e-commerce product. What's the best SEO practice? I'm aware of the pitfalls to keyword stuffing. The product example is the GoPro Hero 5 Action Camera. The same action camera can be used in many different activities, e.g. surfing, auto racing, mountain biking, sky diving, search & rescue, law enforcement etc. These activities target completely different markets, so naturally the keywords are different. I have three strategies to tackle the issue. Please let me know which one you think is best. 1) Create different keyword landing pages with a call-to-action to the same conversion page Each landing page will be optimized for the targeted keywords e.g. surfing, auto racing, mountain biking, sky diving, search & rescue etc. Obviously this will be a big task because there will be numerous landing pages. Each page will show how the product can be used in these activities. For Surfing, the content would include surfing images with the GoPro Hero 5, instructions on how to mount the camera to a surfboard, waterproof tests, surfing testimonials and surfing owner reviews, etc. The call-to-action leads to a generic product conversion page displaying product information such as specs, weight, video formats, price, shipping, warranty etc. The same product page will be the call-to-action for all keyword landing pages. Positives Vast number of targeting long-tail keywords, numerous landing pages Good specific user experience who may be looking for "underwater action camera" (specific mounting instructions related to surfboards etc.) Less duplicate content as there is only one product page showing the same information Negatives Challenging to come up with each page for the vast amount of activities. Inbound Link Considerations
Intermediate & Advanced SEO | | ChrisCK
Inbound links from publications can link directly to the product page or the keyword landing page Surf Magazine may link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/underwater-surf-camera
"GoPro Hero 5 Action Camera | GoPro.com" - gopro.com/hero5 2) Create different keyword landing pages with call-to-action to directly add product to cart Similar to the first option, but the call-to-action on the landing page is to Add Hero 5 to Cart. The user experience will be similar, the content creation challenges will be similar, but the techy product info e.g. specs, price, video format, etc. will be displayed on the same landing page. Positives Same benefit to long-tail keywords targeting Same benefit to a good, specific user experience Negatives Same challenges to create each long-tail keyword landing page Since there is no aggregate "product page", inbound links will be split between the landing pages Splitting of Page Authority to each landing conversion page Surf Magazine will link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/underwater-surf-camera
Cycling Magazine will link to:
"Cycling Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/cycling-camera 3) Create conversion-focused product page with casual blog about keywords This is currently what GoPro has chosen - GoPro Hero 5. The product page displays the many different types of activities on the same page. The page is focused on the user experience with images of the action camera being used in different cool activities, showing its versatility. Note, very little long-tail keyword targeting on this page, instead they could use a broad keyword "action camera". To target long-tails, maybe a blog can be used brand ambassadors displaying the product being used in the various activities. Positives User experience focused Higher conversion rate Less content creation work Inbound links go to the same product page, building Page Authority Negatives Poor ranking with short-tail keyword (GoPro is not even in Top 10 SERP for "action camera") Poor ranking with long-tail keywords, (GoPro doesn't rank for "diving camera, cycling camera, surf camera") For blogging the long-tail keywords, who really converts from landing on a blog of the actual seller?! I hope those three strategies were explained clear enough and have enough of a differentiator. Please let me know what you think!0 -
How To Optimize A Page For Multiple Keywords
Hi Guys, In this video by Brian Dean he talks about how to go about optimising for multiple keywords. He basically said the main factors for optimising a page for multiple keywords are the following: Identify other keywords with same search intent as your primary keyword. Add them to title tag strategically, don't stuff them in there. Add as many of those keywords as h2 tags into the content, again when it makes sense. Are there any other more advanced ways you can use to optimize a page for multiple keywords with same search intent that could be good? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | spyaccounts110 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
Help with homepage SEO please
Hi I have been looking after this site www.kids-academy.co.uk for 3 weeks now. I spotted that links were a major problem with the site and started to strip out the black hat inbound links straight away. I have also been doing some onsite optimisation for the main areas I have been asked to focus on. This saw results within a week for the subpages which is great. however, the design of the site meant there were no landing pages for the categories and the menu is a permanent "fixture" called a megamenu. I have advised /landingpages were needed not only for the ease of the end user to find what they need but also for SEO. Now the issues I have are that due to the menu style, it sees every one of those links within the homepage - over 200 links! I am wondering if I should nofollow some of them, or get them to change the style of the menu as surely this is having a direct result on the homepage and landing pages just not being seen at all within Google (as normal - Bing and Yahoo love the site). There is a lot of work to do on this site, but I would have thought to have seen some movement on the homepage at least by now. Any help is much appreciated. (Please note, there are some duplicate pages on there at the moment as I amalgamated some of the pages together last night and need to redirect these but I am having issues with redirect loops so those are not a contributing factor as this is a recent change). Thanks
Intermediate & Advanced SEO | | LeanneSEO
Leanne0 -
Website Layout and SEO
Hi All, As a brand new user to Wordpress and having read articles and forum posts I have purchased Studiopress Genesis Enterprise Theme. QuestionWordpress like any traditional bespoke site can be written to incorporate variations of columns structures.
Intermediate & Advanced SEO | | Mark_Ch
What is the best column strategy or page layout strategy for SEO? Thanks Mark0 -
Do these results indicate a problem with my seo?
I've entered my the following search query into Google.co.uk related:mywebsite.co.uk However the resulting website that are brought back are on the whole nothing like our website, nor do they offer similar services to us. If I run this same query on my competitors websites they all bring back similar websites to each other. I read somewhere that gaining links from the websites that Google believes are similar/related to our own website is beneficial. But looking at our results it would seem that Google can't place what our site is about and which sites are similar. So I'm guessing this is a more pressing matter than link building right now!? Other info about our website: We rank fairly well for a lot of our target keywords.
Intermediate & Advanced SEO | | adamlcasey
Domain age = 11 years
PA =38
mR= 4.77
mT= 5.74
DA:= 31
DmR= 3.78
DmT= 3.84
PageRank = 3 Example of how random the results are the 1st website that comes back in our related websites search is for Doctors GP Practice. Our website sells GPS Telematics Solutions. Can anyone shed any light on this or just to confirm how much of a problem this is?0 -
SEO Provider
At the risk of opening the flood gates, I'm posting this in hopes of finding a SEO provider on this site. I'm currently a member, and have learned a lot through this site, but I'm still having issues ranking higher. Because of this, I have come to the conclusion that I need a dedicated SEO company/professional who can help our company reach the next level. I'm open to suggestions of companies that you have used, or please feel free to throw your hat into the ring. Thanks in advance! AW
Intermediate & Advanced SEO | | TheCTC0 -
A very basic seo question
Sorry, been a long day and wanted a second opinion on this please.... I am developing an affiliate store which will have dozens of products in each category. We will not be indexing the product pages themselves as they are all duplicate content. The plan is to have just the first page of the category results indexed as this will have unique content about the products in that section. The later pagnated pages (ie pages 2,3,4,5 etc) will have 12 products on each but no unique content. Would the best advice be to add a canonical tag to all pages in the 'chairs' category pointing to the page with the first 12 results and the descriptions? This would ensure that the visitors are able to browse many pages of product but google won't index products 13 and onwards. Am I right in my thinkings? A supplemental question. What is the best way to block google from indexing/crawling 90,000 product listings which are pulled direct from the merchant so are not unique in the least. I have previous played with banning google from the product folder but it reports health issues in webmaster tools. Would the best route be a no index tag on all the product pages and to no follow all the products in the category listings? Many thanks Carl
Intermediate & Advanced SEO | | Grumpy_Carl0