Removed Product page on our website, what to do
-
We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well)
Should we be setting up re-directs, or can we simply delete this category and product
pages and do nothing?We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error.
We have not updated the sitemap yet...Would this be enough to do or should we do more?
You can view our website here: http://tinyurl.com/6la8
We removed the entire "Spring Planted Category"
-
Another amazing easy to understand and clear answer. Thank you Dirk!
As we are considering not offering spring bulbs at all anymore, I just leave it to a 404 page.
Thanks again!
-
Hi,
Both redirects & leaving as 404 (or 410) are valid options.
If you are removing this entire category & corresponding products because you stop selling them - you could put a custom 404 (or 410), explaining the visitor that the products are no longer available and you could indicate the alternative products you can offer them.
According to Google (https://support.google.com/webmasters/answer/2409439?hl=en)
"When you remove a page from your site, think about whether that content is moving somewhere else, or whether you no longer plan to have that type of content on your site.
- When moving content to a new URL, redirect the old URL to the new URL—that way when users come to the old URL looking for that content, they’ll be automatically redirected to something relevant to what they were looking for.
- _When you permanently remove content without intending to replace it with newer, related content, let the old URL return a 404 or 410. Currently Google treats 410s (Gone) the same as 404s (Not found). _
Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Such pages are called soft 404s, and can be confusing to both users and search engines."
You also might want to check this article http://searchengineland.com/googles-matt-cutts-seo-advice-unavailable-e-commerce-products-186882
If you still sell the products - but you moved them to another category, or if you don't sell these products anymore, but you offer very similar products, you could consider putting a 301 to the alternative categories/products. As example you stop selling white tulips "Amsterdam" - but you still have white tulips "Utrecht" - you could redirect the first to the second. They are not identical, but an acceptable alternative for most visitors.
In your specific case - I guess that you removed the category, but that it will be coming back next year. In that case, it's maybe better to keep the pages, but only remove the links to these pages. On the products themselves, you mention something like 'pre-ordering start in Jan. 2017. Check out of fall offers" and you mark them als "out-of-stock". You then just remove the links on your site to this subcategory. (this is quite similar to e-commerce shops with specific Christmas pages - these remain online all year long, but are online made visible as of September)
The reason why Webmaster tools is sending you the message that these pages are not found is just to inform you. It could well be that these 404 are unintentional, and by informing you you can take the necessary measures. If the 404 is intentional, you don't really have to do anything.
Just make sure that you also update your internal linking - to be sure that no internal links go to the pages you removed. Screaming Frog can help you to check this.
Hope this clarifies,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I prevent duplicate page title errors from being generated by my multiple shop pages?
Our e-commerce shop has numerous pages within the main shop page. Users navigate through the shop via typical pagination. So while there may be 6 pages of products it's all still under the main shop page. Moz keeps flagging my shop pages as having duplicate titles (ie shop page 2). But they're all the same page. Users aren't loading unique pages each time they go to the next page of products and they aren't pages I can edit. I'm not sure how to prevent this issue from popping up on my reports.
Technical SEO | | NiteSkirm0 -
Google Appending Blog URL inbetween my homepage and product page is it issue with base url?
Hi All, Google Appending Blog URL inbetween my homepage and product page. Is it issue or base url or relative url? Can you pls guide me? Looking to both tiny url you will get my point what i am saying. Please help Thanks!
Technical SEO | | amu1230 -
On-Page Problem
Hello Mozzers, A friend has a business website and the on-page stuff is done really bad. He wants to rank for: conference room furnishing, video conference, digital signage. (Don't worry about the keywords, it's just made up for an example.) For these three services he has a page: hiswebsite.com/av AV stands for audio and video and is the h1. If you click on one of the service, the url doesn't change. Like if you click on video conference, just the text changes, the url stays /av. All his targeted pages got an F Grade, I am not surprised, the services titles are in . Wouldn't it be a lot better to make an own page for every service with a targeted keyword, like hiswebsite.com/video-conference All this stuff is on /av, how will a 301 resirect work to all the service pages, does this make sense? Any help is appreciated! Thanks in advance!
Technical SEO | | grobro1 -
Website Down
Hello guys, My website hasn't been reachable for couple of hours today and I can't really understand why as no links have been built, all the best practices have been followed regarding on page optimization. I also checked google webmaster tools and there are no warning messages, crawl problems or anything so I don't understand why this has happened. Now for some reason the website is up and running again.
Technical SEO | | PremioOscar1 -
Launching Website
We are developing a new website and thinking google would not find it because of the directory we put it in (no homepage yet) and because there are no links to it. For example, we are building it in this directory example.com/wordpress/ but somehow google found it and indexed pages not ready to be indexed. What should we do to stop this until we are ready to launch? Should we just use a robots.txt file with this in it? User-agent: *
Technical SEO | | QuickLearner
Disallow: / Will this create repercussions when we officially launch?0 -
Removing indexed website
I had a .in TLD version of my .com website floated for about 15 days, which was a duplicate copy of .com website. I did not wish to use the .in further for SEO duplication reasons and had let the .in domain expire on 26th April. But still now when I search from my website the .in version also shows up in results and even in google webmaster it shows the the website with maximum (190) number of links to my .com website. I am sure this is hurting the ranking of my .com website. How can the .in website be removed from googles indexing and search results. Given that is has expired also. thanks
Technical SEO | | geekwik0 -
New EMD update effected my mom's legit author page? From page 1 in SERP to nowhere for her name
I think my mom's site, MargaretTerry.com was hit by this update for her name "Margaret Terry". Went from bouncing around the first page on google.com and .ca all the time to nowhere on the index. The results are now very strange, a mix of Youtube, linked in, and small book stores that she has done events at recently to promote her first book. I was checking after some of my SEO buddys were freaking out about their EMD's getting hit on Sunday. She is an aspiring author with a book coming out this month. There is obviously no ads or spam content on the site... I have never done SEO for it either except a bit of on page I guess. It sucks that people might be grabbing her book soon and when they Google her name nothing shows up. This couldn't have really happened at a worse time. Not to mention the hours spent building the site to her liking, free of charge of course 🙂 Is there anyone I can contact there to help me out? Shouldn't and EMD that is someones name still rank when you search their name?
Technical SEO | | Operatic0 -
New website
Hello, How bad is going to be if I change my Joomla website to Wordpress? I can check the 100 best pages and redirect them to the new url with 301 but my website has 424 pages. If is this needs time, how long does it take to be in the same position? Is Google review my new website quickly? What about if I make my services more specific and the main topic is going to be smaller in pages? (Mpre social services pages vs. less pages about the main webdesign topic) I should change my website to WP but I am afraid because now I am in the 2. 🙂 Thanks! Regards,
Technical SEO | | Netkreativ
Misi0