How to generate a a toxic link report for a specified site?
-
Hello Everyone,
I am new to this I need some help. Thanks ahead
-
Hi Chris
There are multiple ways of doing this, but I will give you a quick evaluation process and pass along some resources as well.
I would first pull backlink reports from the following sources:
The reason for multiple sources - different tools provide different sets of data. What you get with Search Console you might not get with Majestic which won't be the same as OSE and so on. By pulling multiple sets, you see different angles.
I would then assess the source of the links in the following ways:
-
Does this link help my website?
-
Is this link relevant to my website?
-
Would I trust this site (that's linking to me) if I landed on it?
-
Is the website or content in which I am being linked from topically relevant to my website?
-
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
-
Are the links from directory templates? (example)
-
Inspect URLs with blatant spam words
-
Free
-
Porn
-
XXX
-
Submit
-
Directory
-
Paid
-
Links
-
URL
-
Sex
-
etc.
-
Check for multiple domains and URLs on the same IPs
-
This can usually show link farms or spam
What you are essentially doing is a backlink audit at this point - defining which links are valuable and relevant, and which links are toxic or spammy, categorizing them for link removal or disavow.
You can also look into tools that help score your backlink profile like LinkRisk.
You can categorize what you find into a Google Sheet or Excel with tabs as easy as "Good", "Bad", "Remove", and "Disavow". Categorize each tab by:
- Source of link
- Anchor Text
- Type of link
- IP address
- Contact information of source webmaster (if you want to update good links or remove bad links)
- Dates of outreach to webmaster (I usually go 3-4 times)
I would make sure you check out the resources in this answer as they provide a lot of great tips and resources to help you. It's a lot of research and common sense, but once you get the hang of it, it's not bad at all - you will learn a lot. There's no right or wrong way of doing it, just stay focused and you will get your own system fleshed out before you know it.
Hope this helps a bit! Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz site crawl doesn't work
The Moz site crawl isn't working for my campaign, but works for the site's on demand crawl. The search should not be disallowed by robots.txt or the headers. I'd like to be able to track the website for the campaign so I can see SEO gains / losses and increases / decreases in indexing.
Getting Started | | DrainKing0 -
When I crawl my site On Moz it says it can't access the robots.txt file, but crawl is fine on SEM Rush - Anyone know any reason for this?
Hi guys, When I try to run a site crawl on Moz it returns an error saying that it has failed due to an error with the robots.txt file. However, my site can be crawled by SEM Rush with no mention of problems with roots.txt file issues. My developer has looked into it and insists their is no problem with my robots.txt and I've tried the Moz crawl at least 6 times over an 8 week period. Has anyone ever seen such a large discrepancy between Moz and SEM Rush or have any ideas why Moz has this issue with my site?? TIA everyone
Getting Started | | Webreviewadmin0 -
SEO Automatic Reports for Ourselves and Clients
Hello, I am wondering if SEO Moz is able to provide automatic reports for us and our clients? Thank you!
Getting Started | | medaestheticsgp0 -
Moz Pro for simple local seo status reporting
I have a new client on a small budget with a local yoga studio. There's been no SEO work on this site so far, so, after the basics, I plan to work through the items on this list: https://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide I'm a new Moz Pro user and am looking for advice on how to use Moz Pro tools with my client to review progress over time...a simple checklist of reports/metrics to share and track, and to use in weekly status reports. Or, in other words, how can I configure and use Moz Pro tools for basic progress tracking? This is not a sophisticated, SEO-savvy client, so I want to keep things very simple. Thanks for any ideas or pointers. Dave
Getting Started | | dgbruns0 -
Google Analytics Linking
Hi, When I created my campaign, I accidentally sync'd it to the wrong Google Analytics profile. I tried to disconnect and reconnect with the correct one, but now it displays the wrong profile's figures while still saying it's sync'd to the correct profile.How can I fix this? Any help is appreciated,
Getting Started | | Swope_Rodante
Dustin Swope0 -
Before making improvements, I need to collate the most relevant custom report to snapshot our current website quality.
I've just started at a company and before I start working on content and SEO improvements I need to assess 'where are we now' . The idea being after 3-6 months I can repeat the report to show improvements. Moz has an enormous range of powerful analysis tools - which should I combine into a Custom Report to create a snapshot of current website quality? Thanks
Getting Started | | ElementaryUK0 -
Site traffic vs other sites
I have a quick question. Does Moz have a tool I can use to see how much traffic my site gets a month versus some competition? I know Alexa has this but you have to create an account. I am just wondering if Moz has one and I am missing it.
Getting Started | | trumpfinc0 -
Daily crawl reports, are they wasting my time?
I am relatively new here, I have 5 campaigns. I get new crawl complete reports almost every day for all of them. Wow great, except when I check the reports nothing has changed. Even if I have gone in and changed things or fixed errors, the same ones are still there and takes 4-7 days for that work to show up. Everytime I get one of these reports I am opening them up going through and not seeing the changes I implemented the previous days before. I'll spend 20-30 minutes going over these and checking details. So the question is, Are these reports wasting my time? Are they actually new reports or am I just getting spammed repeat notices everyday?
Getting Started | | RandyFriesen0