Site Rollback for Careless Website Design That Caused Rank Drop
-
New PPC Client (out of necessity) had their site redesigned for mobile without much care given to it by a "SEO Expert". None of the meta data was copied over to the new images and pages, much of the old content was simply deleted, intra site links completely changed.
Huge hits in organic rank, resulting in traffic declines occurred as their lead volume hit zero the following month (April 21 until Present).
Any concerns I should have in doing a simple rollback beyond redirects and GWT (Search Console) ops?
Current plan is
1. Setup redirects back to old site
2. Launch PPC campaign to recover call volume and leads.
3. Optimize old site for mobile simultaneously with simple responsive framework for menu, text.
4. Start disavowing poor-quality links that were added (got 10 with spam rating >4).
5. Eventually move them back to Wordpress and the theme they paid for with site content, meta data, etc all in tact.
-
Did you look up the site in https://archive.org/ ? you should be able to recover lots of the content that was deleted!
Its even possible that some was curated across the web as well, if you need some help looking let me know.
-
No, I cant see any concerns. If re-directing should be no issue with duplication. Sounds like a good plan. Shame about the content deletion hopefully there is a back up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to improve or fix my website ? for an unknown reason bad ranks on Google
Hello, I know that I need to have good quality backlinks, and I am getting backlinks sometime more sometime less. but that is not a problem at this moment i belive. So I am asking someone who can help me and check my website MajorDroid and tells me how can I improve or fix my problem if there is a problem. Because I am very sad when I see this for example: if you search for keyword: oukitel k3 review my website is at page 3, but at same time on page 1 there are only three relevant results, and all other results on page 1 are only partial like OUKITEL K3 Specs Confirmed.... and they are not relevant for users... because they are looking for review. I have the same problem with other keywords also where my page is on second page or third page of Google... and again some other websites with only partial keyword are on first page.... and google claims to offer relevant info for users... now i do not know how google looks my website, or where is the problem ? why quite often my website ranks on second page or third page although competition is not great, and google shows only several relevant results on first page... for example this is review for oukitel k3 I hope you can help me Thank you
Intermediate & Advanced SEO | | zgb0 -
Organic keyword ranking drops across the board?
Howdy Moz, I have noticed a common anomaly across the majority of my client accounts (see attached image). Have lost thousands of organic keywords worldwide? (no loss in UK rankings though which are the ones that matter) Has there been an algo update? Seems strange. Thanks, Joshua nYP3i
Intermediate & Advanced SEO | | AscentGroup0 -
What is best practice SEO approach to re structuring a website with multiple domains and associated search engine rankings for each domain?
Hello Mozzers, I'm trying to improve and establish rankings for my website which has never really been optimised. I've inherited what seems to be a mess and have a challenge for you! The website currently has 3 different www domains all pointing to the one website, two are .com domains and one is a .com.au - the business is located in Australia and the website is primarily targeting Australian traffic. In addition to this there are a number of other non www domains for the same addresses pointing to the website in the CMS which is Adobe Business Catalyst. When I check Google each of the www domains for the website has the following number of pages indexed: www.Domain1,com 5,190 pages
Intermediate & Advanced SEO | | JimmyFlorida
www.Domain2.com 1,520 pages
www,Domain3.com.au 149 pages What is best practice approach from an SEO perspective to re organising this current domain structure? 1. Do I need to use the .com.au as the primary domain given that we are in this market and targeting traffic here? Thats what I have been advised and it seems to be backed up by what I have read here. 2. Do we re direct all domains to the primary .com.au domain? This is easily done in the Adobe Business Catalyst CMS however is this the same as a 301 redirect which is the best approach from an SEO perspective? 3. How do we consolidate all of the current separate domain rankings for the 3 different domains into the one domain rankings within Google to ensure improved rankings and a best practice approach? The website is currently receiving very little organic search traffic so if its simpler and faster to start again fresh rather than go through a complicated migration or re structure and you have a suggestion here please feel free to let me know your ideas! Thank you!0 -
Advice Needed: Why Is My Site Not Ranking Despite All The White Hat I Have Done?
Hi all, I have tried all white hat ways to make my local business website rank well in Google. We have done: 1.) Good quality content for our site on regular basis
Intermediate & Advanced SEO | | chanel27
2.) Submit to Google sitemap
3.) Link in an ethical way
4.) Post on social media sites No Google Panda content farming
No Google Penguin unnatural linking In fact, we have more quality articles to share compared to other laundry dry cleaning websites in Singapore. Can anyone advice me on why my site is my ranking well? Site:
http://www.drycleaning.com.sg0 -
New Site Launch- Bad Rankings
So I am slightly stumped. I work on a few eCom sites and over the past few months we have been launching new products as well as some site updates/upgrades. The issue that I am having is this. Product that is actually new this season, as in we did not carry it before, is ranking fine...generally speaking we are top 3 in Google with Brand/Product name. However product that is not new, meaning it has a new color or graphic but has been in the catalog for years is not ranking. In Prior years the URL's ended with the product name, now however they have additional information added to the end for this season. Would not directing the old URL to the new URL effect the rankings of these pages? I am open to suggestions beyond redirecting as well. Thank you!
Intermediate & Advanced SEO | | K2_Sports0 -
Whether our shared articles caused Panda hit to our high quality site
Hello, We are a quality site hit by Panda Our article collection: http://www.nlpca(dot)com/DCweb/NLP_Articles.html is partially articles written by the site owners and partially articles that are elsewhere on them web. We have permission to post every article, but I don't know if Google knows that. Could this be why we were hit by Panda? And if so, what do we do? We've dropped way down in rank but have worked our way half-way back up. Two of our main keywords are: NLP NLP Training Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Widespread Ranking Drops for Strong, White Hat sites
Hi Moz, A few of our sites experienced widespread ranking drops across all keywords this morning. Both of these are very strong sites with a high DA (56), moz rank and moz trust above 5. We haven't been doing any black hat SEO, creating spammy links, or paying for links. Is anyone else seeing anything similar or have any ideas as to what type of Algorithm update this might be? We currently rank 67th for our name.
Intermediate & Advanced SEO | | OneClickVentures0 -
What would cause a drastic drop in pages crawled per day?
The site didn't go down. There were no drop in rankings, or traffic. But we went from averaging 150,000 pages crawled per day, to ~1000 pages crawled per day. We're now back up to ~100,000 crawled per day, but we went more than a week with only 1000 pages being crawled daily. The question is, what could cause this drastic (but temporary) reduction in pages crawled?
Intermediate & Advanced SEO | | Fatwallet0
