Loss of PA & Links - 301

[Mike.Bean]

I have a 301 Redirect http://www.wheelchairparts.com to http://www.wheelchairparts.com/store/pc/home.asp

The problem is my PA and most of my Links have been lost. I thought a 301 redirected EVERYTHING?

[Bob_van_Biezen]

Hi Mike,

Your solution is pretty common and effective. Like James said, this doesn’t transfer all the linkjuice (wide spread misconception). In the original pagerank system there was a damping factor of 0.85. So through every link or redirect 15% pagerank was lost. Although it’s unknown if these rates stayed the same during the years you can expect a small lose in linkjuice.

This is why people do outreach to change their backlinks after a sitemigration. In most cases I recommend to only try to change your most important backlinks since it’s probably not worth your time chasing down every link you got.

Hope you this helps you plan your next steps.

[JimmyPage]

No it does not redirect ALL link juice, but it's the best way to do it en mass.  Your only other option is to reach out to those sites linking to the initial URL and ask them to update the link with the new URL.  That's the only way to ensure 100% transfer of link juice.

Cheers!